Word + Quiz: inculcate

Word + Quiz: inculcate

: teach and impress by frequent repetitions or admonitions


The word inculcate has appeared in 31 articles on NYTimes.com in the past year, including on Sept. 12 in “If You Hype It, Will They Come?” by Jonah Engel Bromwich:

Kevin Ma, who founded the blog in 2005 when he was a student in Vancouver, didn’t know much about fashion then. But 13 years later, the Hong Kong native sits quietly at the top of a publicly traded Hypebeast empire. His dominion includes the website, a quarterly print magazine, an online store, legions of influential fans and now a Hypebeast festival, which will take place the first weekend of October in an undisclosed location in Brooklyn with a “breathtaking view of the Manhattan skyline.”

It will be called Hypefest.

….The 2018 hypebeast bears only a loose resemblance to the one whose wardrobe Mr. Ma assembled in the early days of his site. During a recent interview at his apartment in SoHo, he was dressed down in a loose black long-sleeve shirt, jeans and black Vans. Even the most discerning eye might have missed that the jeans were from Mr. Completely, the Los Angeles store; that the shirt was from the Japanese brand N.Hoolywood; that his frames were from Gentle Monster, the Korean glasses retailer. Though Mr. Ma’s understated, globally sourced look spoke to the style ideology he has long tried to inculcate in his readers, Hypebeasts are now more easily identified by flashy, recognizable brands.