vim ˈvim noun
1. a healthy capacity for vigorous activity
2. an imaginative, lively style (especially style of writing)
The word vim has appeared in seven articles on NYTimes.com in the past year, including on July 26 in the album review “Taylor Swift, a Pop Star Done With Pop” by Jon Caramanica:
Made from scratch in the quarantine era, “Folklore” was recorded at her home in Los Angeles, and written and produced in remote collaboration largely with Aaron Dessner (from the National) and her go-to emotional extractor, Jack Antonoff.
…“Folklore” is the first attempt at a post-pop Swift, and it is many things that Swift albums generally are not: rough-edged, downtrodden, spacey. It is a completely canny pop album smothered in places by Dessner, whose production can be like wet clothing tugging at Swift, slowing her down, sapping her vim. Swift isn’t an especially powerful singer, though she achieves a lot with a naturally jumpy tone and enthusiasm. But both of those signatures wilt here as often as not. The tart edge that she specializes in — the one that’s viciously effective when taunting, or pining — is coated with layers of gauzy strings (there is plenty of cello), austere piano, throbbing Mellotron, smeared saxophone, atmospherics that thicken the air.