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What is eLearning and How to Use in Your Business

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What is eLearning and How to Use in Your Business

e-Learning, short for electronic learning, is a powerful and versatile tool that can greatly benefit businesses in various ways. It allows individuals to access educational content and training materials via electronic devices such as computers, tablets, or smartphones, enabling flexible and convenient learning experiences. Below, we’ll provide an overview of what e-Learning is and how you can effectively use it in your business.

What is e-Learning?

e-Learning refers to the use of electronic technologies to deliver educational content, training, or learning experiences to learners. It involves the use of digital resources, multimedia elements, and online platforms to provide engaging and interactive learning opportunities. e-Learning can take various forms, including online courses, webinars, virtual classrooms, interactive modules, and more. It has gained immense popularity in recent years due to its accessibility and ability to cater to diverse learning styles.

Why is employee training important?

Employee training is crucial for several reasons.

  1. It enhances the skills and knowledge of employees, enabling them to perform their jobs more effectively and efficiently.
  2. Training also promotes a culture of continuous learning within the organisation, fostering employee engagement and loyalty.
  3. It helps employees adapt to new technologies and methodologies, keeping the business competitive in a rapidly evolving market.

Overall, investing in employee training demonstrates a commitment to employee development, resulting in a skilled and motivated workforce that positively impacts the company’s success and growth.

What are the advantages of e-Learning?

e-Learning offers numerous advantages that make it a highly effective and popular learning method.

  • Cost-effectiveness: Reduces expenses related to travel and physical materials.
  • Ready-to-use courses: Ready-to-use courses, pre-built and readily accessible, are often designed by experts in the field, incorporating interactive elements and multimedia to engage learners and optimise knowledge retention.
  • Up-to-date learning courses: Up-to-date learning courses in an LMS ensure that learners have access to the latest and most relevant information in their fields. These courses are regularly reviewed and updated to reflect changes in industry trends, regulations, and best practices, providing learners with accurate and current knowledge.
  • Self-paced learning: Its flexibility allows learners to access educational content from anywhere at any time, catering to diverse schedules and preferences.
  • Gamification: Gamification of LMS increases learner engagement and motivation by incorporating game-like elements such as points, badges, and leaderboards. It fosters a competitive and interactive learning environment, enhancing knowledge retention and encouraging learners to complete courses more enthusiastically.
  • Monitoring and reporting: With real-time tracking and reporting features, organisations can monitor learners’ progress and performance, facilitating data-driven improvements to the learning process.

How to deliver e-Learning in your business?

  1. Choose a reliable LMS that suits your requirements and can accommodate your content.
  2. Develop engaging and interactive e-learning courses or source ready-made content from reputable providers. Consider incorporating multimedia elements like videos, quizzes, and gamification to enhance learner engagement.
  3. Ensure the content is accessible on multiple devices, allowing employees to learn at their convenience.
  4. Encourage participation and track learners’ progress through the LMS’s reporting features. Regularly update the content to keep it relevant and up-to-date.

By implementing a well-structured e-learning strategy, you can deliver effective training that equips your workforce with the knowledge and skills needed for continuous growth and success.

  • Using an LMS: Using an LMS to deliver e-learning in a business streamlines training processes, enhances employee engagement, and provides data-driven insights for continuous improvement.
  • SCORM: Using SCORM (Sharable Content Object Reference Model) to deliver e-learning in a business ensures compatibility and interoperability of content across various e-learning platforms, simplifying content management and tracking learner progress.
  • xAPI: Using xAPI (Experience API) to deliver e-learning in a business enables comprehensive tracking and analysis of learning experiences beyond traditional LMS boundaries, providing valuable insights into employee performance and learning behaviours.

Types of e-Learning training

  • Employee training: Employee training is a fundamental aspect of organisational development and success. It involves equipping employees with the required skills, knowledge, and competencies to perform their roles effectively and efficiently. It also fosters a culture of learning, innovation, and adaptability within the organisation, ultimately enhancing employee satisfaction and retention while driving overall business growth.
  • Compliance training: Compliance training covers a wide range of topics, including data protection, workplace safety, anti-discrimination, anti-harassment, and industry-specific regulations. By providing comprehensive and up-to-date compliance training, businesses can promote a culture of ethical conduct, reduce the likelihood of legal violations, and protect both their employees and the organisation.
  • Customer training: Customer training is a strategic approach that equips customers with the knowledge and skills to make the most of a product or service. It aims to enhance customer satisfaction, loyalty, and retention by empowering them to use the offering effectively and achieve their desired outcomes. Customer training can take various forms, such as tutorials, webinars, user guides, and interactive modules, catering to different learning styles and preferences. By investing in customer training, businesses can build stronger relationships with their customers, reduce support queries, and foster brand advocacy, ultimately driving long-term business success.
  • Partner training: Partner training is a vital component of successful partnerships and collaborations. It involves providing training and educational resources to external partners, such as distributors, resellers, or vendors, to ensure they possess the necessary knowledge and skills to represent and sell products or services effectively. By offering comprehensive partner training, businesses can align partner teams with their goals and values, improve product understanding, and enhance their partners’ ability to provide quality support and service to end customers. This results in stronger partnerships, increased sales opportunities, and a mutually beneficial relationship between the business and its partners.

How to choose an e-learning platform or programme suitable for your company?

Choosing the right e-learning platform or programme for your company requires careful consideration to ensure it aligns with your specific needs and objectives.

  1. Firstly, assess your organisation’s training requirements and the skills you want to develop in your employees. Look for platforms that offer a diverse range of courses or customisable content to meet your unique training needs.
  2. Consider the platform’s user-friendliness and interface to ensure easy navigation for your learners. Additionally, evaluate the scalability and technical compatibility of the platform with your existing systems to ensure smooth integration.
  3. Look for features like progress tracking, reporting, and analytics to monitor the effectiveness of the training. Prioritise security measures to safeguard sensitive company and learner data.
  4. Finally, read reviews and seek recommendations from other businesses to gain insights into the platform’s reliability and customer support.

By conducting thorough research and understanding your company’s requirements, you can make an informed decision and select an e-learning platform that best fits your organisation’s training goals and objectives.

How can Alison help train employees?

Alison offers a cost-effective and accessible solution for employee development. Employers can leverage Alison’s diverse course offerings to upskill their workforce in areas such as business management, technology, soft skills, and more. The platform’s user-friendly interface and self-paced learning options make it convenient for employees to engage in training without disrupting their work schedules. Additionally, Alison provides certificates upon course completion, validating the newly acquired skills and knowledge. By utilising Alison, businesses can foster a culture of continuous learning, enhance employee capabilities, and ultimately improve their overall performance and competitiveness in the market.

By leveraging e-Learning in your business, you can enhance employee skills, improve efficiency, and foster a culture of continuous learning, ultimately contributing to your organisation’s growth and success. Remember to adapt eLearning strategies based on your specific business needs, employee demographics, and organisational goals to maximise the benefits of this powerful learning tool.

Word of the Day: chromatic

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Word of the Day: chromatic

The word chromatic has appeared in 28 articles on NYTimes.com in the past year, including on June 15 in “Ebony G. Patterson Brings a Crowd to the New York Botanical Garden” by Will Heinrich:

I have to admit, I didn’t notice them at first. They blend seamlessly as shadows into the bright red petunias and purple coleus on the lawn of the New York Botanical Garden’s Enid A. Haupt Conservatory. Only when I stooped to read the label for one velvety red blossom — it was a cockscomb, Celosia “Dracula” — did I notice the knee-high, cast-foam black vulture that was sitting watchfully beside it. When I looked up, I realized there were dozens more. The gardens were full of them.

… They come in four varieties — standing, turning, browsing and jutting forward — and what a strict accounting would call several different colors.

They all read as more or less black, particularly when viewed in groups. But layers of glitter, whitish stains and their exact siting amid the floral light and shadow give each a subtly different chromatic effect. Some could pass for charcoal gray, one has a gaudy, unmistakably purple back. At the same time they remain variations on a type, gracefully lending substance and depth to the flowers they stand among, even as they constitute their own separate world.

Can you correctly use the word chromatic in a sentence?

Based on the definition and example provided, write a sentence using today’s Word of the Day and share it as a comment on this article. It is most important that your sentence makes sense and demonstrates that you understand the word’s definition, but we also encourage you to be creative and have fun.

Then, read some of the other sentences students have submitted and use the “Recommend” button to vote for two original sentences that stand out to you.

If you want a better idea of how chromatic can be used in a sentence, read these usage examples on Vocabulary.com.


Students ages 13 and older in the United States and the United Kingdom, and 16 and older elsewhere, can comment. All comments are moderated by the Learning Network staff.

The Word of the Day is provided by Vocabulary.com. Learn more and see usage examples across a range of subjects in the Vocabulary.com Dictionary. See every Word of the Day in this column.

6 Easy Ways to Get More Comments on Your Blog

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6 Easy Ways to Get More Comments on Your Blog

6 easy ways to get more comments on your blog

Have you ever published a post that didn’t seem to get any traction? Despite pouring your heart and soul into it, the response was underwhelming and the comments section remained empty. We’ve all experienced this before, but don’t worry – I’m here to share 6 simple tips to help you receive more engagement on your blog.

Why Do Blog Comments Matter?

Blog comments help you to gauge how well your posts are received. Feedback never fails to show what stands out in your posts and what to focus on in the future. It is important to develop relationships with your audience, and that is often done through comments. Your readers want to be heard. Giving them a voice helps them become part of the conversation. Blog comments also increase social proof. When a lot of people comment, it makes your blog look popular, which in turn generates more traffic.

Are you ready to start getting more blog comments? Let’s dive in…


1. Write Worthy Content

Take a look at your content and ask yourself if you would leave a comment; if not – what’s stopping you? And what can you do to change it?

If you expect people to comment on your blog, the content has to appeal to your readers. If your post is just a rant that isn’t relevant to others, it may not get much of a response.

You don’t have to be a professional writer or grammatically flawless to get comments. If your post is relevant and easy to understand, people will respond.


2. Leave an Unanswered Questions

One of the best ways to get your readers to comment is to ask their opinion. Share an idea, but don’t think through the whole concept. Don’t finish your thought. Just throw it out there. If you write everything that can be said about a topic, you won’t leave much room for discussion.

Asking questions can become a cliche, so don’t overdo it, but it’s also the easiest way to get comments. Leave a relevant, open-ended, easy-to-answer question at the end of each post.

Think of different ways to word your questions. For example, “I would love to hear what strategies you use for…,” or “Do comment your ideas on this topic below.”

Your aim should always be to develop a discussion within your comments – the more discussion, the more it will get other people talking.



3. Make a Top X List

List posts are always a favorite among readers. When you make a list of top X (replace X with your favorite number; 5, 10, 15, and so on) you pull the readers towards your post and give them a sense of finite length. But, this strategy can be used to gain comments too.

When you write a list post, you might exclude products or tips that according to others, deserve to be on the list. So when you conclude a list post, ask your readers if you missed a product or tip they thought would make the list. You can also ask if their favorite product or item is included by you or not.

This encourages a lot of responses and stirs up conversations in your comments.


4. Comment on Other Blogs

Comment on at least 10 other blogs that are like yours and already have an audience. Leave a thoughtful comment with your blog URL in the comments section.

Don’t ask the readers to visit your blog. Just interact and give them a way to find you. If you add to the discussion, people will come to find you.


5. Respond to Comments

Engaging your audience is essential to getting more comments and growing your blog in general. One of the best ways to do this is to respond to comments and encourage more conversations.

Ask questions, get to know your readers and take the conversation further.

When a visitor comments, she expects you to share your reaction or reply too. First, thank her for her comment. Politely state if you agree with what she said or not. If you have a different point of view, explain it to her calmly without getting arrogant.

RELATED: 15 Essential Things to Do to Make a Blog Post Successful


6. Make it Easy

You should not clutter your website with too many ads or images that leave your visitors with no room to breathe. It is easy to comment when your design looks clean, has a lot of white space and uses a good font.

Disable spam prevention methods that cause friction with your readers. If you are using any type of CAPTCHAs that your readers have to fill in before they can comment – remove them. In most cases, this just causes friction with your readers and doesn’t stop spam in the slightest.

Make it as easy as possible for readers to leave a comment. In fact, if you can, reward them.

RELATED: 12 Tips for Making Your Blog Easier to Read


Comments are one of the most effective ways to create a community around your blog.

If you have a tried and true strategy for increasing the number of comments on your blog that did not make it on this list, do comment below.

Making Summer Special: The Week 7 Winner of Our Summer Reading Contest

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Making Summer Special: The Week 7 Winner of Our Summer Reading Contest

Aaron Kim, 16, from Tacoma, Wash., chose an article from the Well section headlined “How to Make a Staycation Feel Like an Actual Break” and wrote:

It’s late July already. But, for so much of the summer, it felt like it had not even started. Each day of my break had been so much like the previous one — getting up at 9 a.m., working on college apps until 5 p.m., and then playing video games until sleep took me — it was as if there had been no summer at all, no time passing in a living world.

This is one of my last summers as a high schooler. I could not help but ask myself: What, if anything, could be done to make it special?

Reading Catherine Pearson’s article made me realize that the answer was right in front of me. She cites Dr. Lyubomirsky’s concept of the “three buckets” of happiness (social connections, meaningful contributions and personal growth) to recommend prioritizing activities in and around one’s immediate surroundings that fulfill one or more of these categories.

This weekend, I volunteered at my local church’s food drive. Never in the past would I have associated such activity with anything like a vacation. But I endeavored to think of it as one, enacting the “mental flip” Dr. Kurtz describes. And I did so not only to meaningfully connect with other volunteers and the people we served, but also in order to spend my time engaged in something that mattered to me. For the first time this summer, I felt alive. And yet so great a part of that vivacity came from the simple conviction that what I was doing was an end in itself, like going to the beach on vacation.

_______

In alphabetical order by the writer’s first name.

Angelina W. on “China Took Her Husband. She Was Left to Uncover His Secret Cause”

Brian on “Why Do Mosquitoes Like Me So Much?”

Hannah W. on “The True Threat of Artificial Intelligence”

Michelle L. on “Women in Taiwan Are Tired of Being Nice”

Minseok C. “Even ‘Safe’ Places Are Experiencing Climate Chaos in America”

Alice Z. on “Goodbye, Old Friend”

Andrew on “During My Divorce, Close Friends Became a Parachute”

Avianna R. on “Student Cannot Wear Sash of Mexican and U.S. Flags at Graduation, Judge Rules”

Daisy L. on “A Long, Shining River of Verse, Flowing From a Rower and Writer”

Ethan Z. on “I Love You, Now Leave Me Alone: What Friendship Means to an Introvert”

5 Rules for Cloning a Website That Every Dev Should Know About

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5 Rules for Cloning a Website That Every Dev Should Know About

Here’s a phrase you might be familiar with: “Good artists borrow, great artists steal.” There is some truth to that. We all take inspiration from others. Sometimes the best way to do that is by using another person’s work as a sort of stencil or blueprint to follow. 

For web developers, there is a simple route to borrowing the work of other designers and incorporating it into your own: website cloning. It’s a great way to see how another developer built a particular element or design of a website. It also allows you to use that code as the base to build your own design. 

Learn something new for free

But there is an ethical way to clone a site. The last thing you want to do is copy someone else’s work and pass it off as your own. Here are some guidelines to help you ensure that you are cloning a website in a way that draws inspiration from others but doesn’t compromise your own work by stealing the hard work of fellow developers. 

DO: Use a cloned site as a template

There is still a lot of room for innovation in the field of web development, but there are plenty of solved problems, too. Not every site or design needs to reinvent the wheel. In fact, in many cases, the wheel has already been invented and you can just put it right on your vehicle and drive it. That is where cloned sites are most useful.

When you want to mimic or recreate an element of a site that you’ve come across on your own project, a great way to achieve that is through cloning. This allows you to see how the elements function and get a detailed look at the code under the hood. By cloning, you can take that site and use it as the framework for your own project. 

You’ll want to make sure to build out your site so it’s original, but it’s typically acceptable to borrow functionality from other sites when needed. This can be a major time-saver, and since you don’t have to build the same tools and elements from scratch, you can focus on building out the rest of the site with unique content and design. 

DON’T: Leave text, images, or other assets unchanged

Cloning a website to get a specific look or function is a great way to kickstart a design. But one thing you absolutely do not want to copy is the actual content of the site. In many cases, things like text, images, and other visual assets are unique to a site. Copying that content opens you up to potential trouble. 

As you start turning the cloned website into your own project, make sure that you remove any copied text and images that came with it. You’ll want to fill these areas in with your own content in order to ensure that your site is serving its own purpose and not just a straight rip of someone else’s work.

Want to learn more about how websites go from an idea to an actual design? In our free course Introduction to UI and UX Design, you’ll use Figma to create a wireframe for an app and learn about the product design life cycle.

DO: Use a cloned site as a learning experience

Whether you’re a web developer looking to learn how a peer built something that you admire or you’re a total beginner trying to understand what happens under the hood of a website, cloning a site is an additional way to learn. 

With the right tools, such as Google Chrome Developer Tools, you’ll be able to see how every element of a site functions and how the code enables different elements to behave the way they do when users interact with them. Cloning a website can be a useful shortcut for achieving a specific design or function without having to start from scratch, but you still need a basic understanding of web design to make sense of what you’ve cloned. With experience and practice, you won’t necessarily have to clone a site because you’ll understand how it works and how to get the intended function and design.

You can start coding websites from scratch in our web development courses and paths. In the skill path Build a Website with HTML, CSS, and GitHub Pages, you’ll get step-by-step guidance so you can design and launch your own website without a template.

DON’T: Violate copyright

Copyright can be a really tricky issue, especially when it comes to web design. Most work, including code, can be protected by copyright. Typically, it is the burden of the owner of the site or the design to protect their work by registering it. For this reason, it’s important to make sure that when you are cloning a site, you don’t violate a copyright holder’s rights.

However, even if a work like a website’s design does have copyright protection, it’s still possible for you to use parts of code within your own work.

In order to do this, you will either need to ensure that your version of the cloned code is iterated on and “transformative” — a standard that, while vague, grants you protection under fair use. Other work, like user contributions on a service like Stack Overflow, is licensed under Creative Commons, meaning you can use it for free but must provide attribution. There is also code that is so fundamental and basic that it is not considered to be copyrightable, meaning it’s safe for you to clone and use. You can also find open-source code on platforms like SourceForge and GitHub. 

There is an easy way to avoid any trouble when you aren’t sure if your use of code meets the standards that would be needed to avoid copyright infringement: ask for permission. Doing so will ensure that even if a work is protected, you are granted the right to use it.

It takes creativity and critical thinking to bring a beautiful website to life. In our web design courses you can build on your HTML/CSS skills and understand the nuances of navigation design, color theory, and more.

DO: Clone your own work for reference

Built a design that you just keep coming back to? Want to make sure you have a backup on hand in case you lose any work during a migration? Clone your own work. This gives you an always-accessible copy of your site that you can use to test new functions, use as a restore point in case something goes wrong with the live version, or borrow from for future designs. You can always copy yourself.

Cloning a website is just one way to familiarize yourself with web development and design. If you want to get hands-on experience coding a website from start to finish, check out our web development courses and paths. If you’re brand new to coding, you can start with the free courses Learn HTML, Learn CSS, and Learn JavaScript. And if you’re interested in a career in web development, check out the Front-End Engineer career path.

Resume time? We can help.

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Resume time? We can help.

Beginnings can feel a little rocky. The mix of excitement, anticipation, and sense of potential can make that first step seem both extremely important and wildly risky. ‘What if it all goes wrong?’ sits right next to ‘What if it all goes right?’

For our beginning, we’re going to start in the same place we like to start any new beginning: with the ending. Ultimately, our end goal is to share resources and knowledge that can support your career growth.

In each issue, we’ll take a question we get about careers and, in five minutes or less, you’ll get advice you can use. We’ll stick to a single theme for several issues, exploring topics from various angles and diving into the details throughout each series.

First up: the resume.

There are so many good reasons to revisit your resume, whether or not you are among the many people looking to change positions this year. (How many depends on who you ask. GOBankingRates, a financial website, reports that 20 percent of people they surveyed said they planned to pursue a new full-time role or career in 2023, whereas job website Monster.com’s survey revealed 96 percent.)

So, first things first: Where do you want to end up?

Although you can always write your resume without knowing your end goal, when you’re clear on what you’re aiming for, you can build a resume (or LinkedIn profile) perfectly tailored to your dream. Start by spending some time imagining your goal specifically. If your ideal outcome is a new job, for example, consider what job titles align with the work you’d like to do, the way you’d like to do it, and the industry you’d like to do it in.

If you aren’t sure, here are some reflection questions to get started:

  • How do you feel when you are at your best at work?
  • What types of work activities and environments encourage you to feel that way?
  • What would need to change in order to get more opportunities to do those activities, be in those environments, or feel your best at work?

It may help to frame your goal in the form of a resume objective or LinkedIn summary. We’ll talk more about that later in the series. For now, you can find more tips for setting your career goals in this article, or, explore personal and professional success more deeply in this series of online courses from the University of Pennsylvania.

Next week, we’ll talk about identifying the in-demand job skills for your goal position. If you’re open to it, drop your dream role in the comments below—we can pick a few to use as examples in the next issue. See you there.

Word of the Day: eschew

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Word of the Day: eschew

The word eschew has appeared in 52 articles on NYTimes.com in the past year, including on May 8 in “What Should I Wear to My Graduation?” by Vanessa Friedman:

The fact that this is an increasingly complicated question is borne out on the current source of all wisdom, TikTok. Search “graduation dress” and the results that pop up feature a variety of ideas, including suits, classic white dresses (another graduation tradition that began more than a century ago and was adopted to symbolize women’s passage from girlhood to adulthood, the innocence of youth and so on) and more.

That alone may be a reason to eschew a white dress. After all, graduation is a time to celebrate you — your achievement in simply reaching that finishing line — as well as the family that helped you get to this point. And what you wear under your robe is one way of doing that.

Can you correctly use the word eschew in a sentence?

Based on the definition and example provided, write a sentence using today’s Word of the Day and share it as a comment on this article. It is most important that your sentence makes sense and demonstrates that you understand the word’s definition, but we also encourage you to be creative and have fun.

Then, read some of the other sentences students have submitted and use the “Recommend” button to vote for two original sentences that stand out to you.

If you want a better idea of how eschew can be used in a sentence, read these usage examples on Vocabulary.com.


Students ages 13 and older in the United States and the United Kingdom, and 16 and older elsewhere, can comment. All comments are moderated by the Learning Network staff.

The Word of the Day is provided by Vocabulary.com. Learn more and see usage examples across a range of subjects in the Vocabulary.com Dictionary. See every Word of the Day in this column.

How to Use ChatGPT to Market Your App or Project

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How to Use ChatGPT to Market Your App or Project

AI is making waves in marketing, and with the right tools and knowhow, promoting your apps and software can be a breeze. From identifying your target audience to creating engaging ads and copy, AI tools can save you a ton of time and effort. Plus, you don’t need to know any fancy marketing strategies or jargon — all you need is the right prompt.

Here are a few examples of how you can use ChatGPT to streamline your marketing. Check out our course Prompt Engineering for Marketing if you want to learn more about how to effectively utilize AI tools — we’ll show you how to craft quality prompts that help optimize your results, avoid common mistakes and pitfalls, and ensure your work is both ethical and credible.

Learn something new for free

Get a headstart on market research

Before you can do any marketing, you need to know who you’ll be marketing to. Once you understand your audience’s tastes and preferences, you can create marketing materials that strike the right tone and make people want to engage with your product.

Say you’re an iOS Developer who just created a game that you think could be the next Final Fantasy and you’re trying to figure out how to get eyes on your app. Where do you even start? You could spend hours combing through data and articles about the mobile gaming industry — or you could ask ChatGPT. When you write a prompt, it has to be more specific than just, Hey, market my app. Let’s start by asking ChatGPT to brainstorm a potential audience.

I created a mobile RPG for iOS, and I’m looking for information about mobile gamers in the U.S. Please act as a market researcher and provide specific details and information about mobile gamers, their interests and preferences, likes and dislikes, demographics, and psychographics.

In just a few seconds, you’ll have valuable information you can use to create a buyer persona, which is a marketing term that means a representation of your target audience. But remember to do your own research, too. ChatGPT sounds confident, and it’s an awesome resource for getting started — but it can make information up. AI tools can also replicate harmful biases if trained on faulty data, and they may lack vital contexts like regional laws or regulations around specific products. If you want to learn more about the potential threats and moralities of AI, try our course Learn the Role and Impact of Generative AI and ChatGPT

Once you’ve verified your results, ChatGPT can help you evaluate the competitive landscape so you know what you’re up against. But again, you’ll need to validate your findings. GPT3.5 — the model behind ChatGPT — was trained in 2021, so some of its data may be a little out of date. 

Please list ten popular mobile game developers in the U.S. that specialize in RPGs with details about their market share, popularity, brand values, and social media sentiment.

Now you know who your market is and who your competitors are, but how do you stand out? Let’s ask ChatGPT.

How can I make my mobile game stand out from competitors? Please provide ideas for how to differentiate my game from other mobile RPGs.

And not only can it help you come up with ideas to improve your app, it can also help you build them by reviewing code and suggesting optimizations. Check out our case study Debug Python Code with ChatGPT to learn how to test and optimize your code.

Develop your channel strategy

After doing some market research, you’ll have an idea of who your buyers are and what they want in an app — but how do you get in front of them? You have a wide array of options to choose from when you’re looking for a place to advertise, and ChatGPT can help you find the most fruitful avenues to explore.

Please act as a market research assistant and identify the best channels to promote mobile RPGs for iOS.

Once you’ve narrowed down your selection, you can ask ChatGPT for tips on how to market on those channels. Let’s go with social media and influencer marketing for our imaginary iOS app.

Please act as a digital marketer and recommend social media marketing and influencer marketing strategies to promote a mobile RPG for iOS.

With this, we have all the information we need to create a basic marketing campaign. Now, let’s see how ChatGPT can help us execute.

Get the word out

Once you’ve got your plan laid out and you’re ready to start making ads, ChatGPT can help expedite the process by generating quality captions and copy to accompany your posts. You could also use it to create blog posts, emails, and other marketing materials, depending on your campaign.

I’m promoting my new mobile RPG on social media, and I need help creating sales copy. Please provide five captions to accompany gameplay footage for Twitter ads.

This is where your prompt engineering skills come into play. The wording of your prompts can significantly influence your results, and providing more details and direction about the tone, audience, and format can lead to more relevant results.

I’m promoting my new mobile RPG on social media, and I need help creating sales copy. The RPG follows a customizable protagonist named Hero that teams up with a selection of NPC companions based on typical fantasy archetypes (i.e., rogues, wizards, fighters, monks, etc.) to travel the stars and save the cosmos from a dark eldritch being known as Abyss. Please use these details to write five captions to accompany gameplay footage for Instagram ads.

Along with ChatGPT, you can also use other generative AI tools like DALL-E to generate custom images you can add to your marketing. Try our free Intro to Generative AI for more details on various AI tools and how they’re revolutionizing their industries. And if you want to learn more about how people are effectively using AI to improve their marketing, try our case study Write a Sales Outreach Email with ChatGPT.

Optimize your messaging

Ad copy can make or break a marketing campaign, and word choice also affects how search engines rank your content. With ChatGPT, you can do some basic SEO keyword research and find the best ones to use to market your app.

Please act as an SEO assistant and provide a list of keywords related to mobile RPGs to use in Google Ads. 

Again, you can get better results by providing more information.

Please act as an SEO assistant and provide a list of keywords related to mobile RPGs to use in Google Ads. The ads will promote a fantasy RPG about a protagonist named Hero that saves the cosmos from the dark entity Abyss.

AI tools can be a great help, and there are many ways to use them to your advantage. Check out our AI courses like Intro to ChatGPT and Prompt Engineering for Marketing for more details.

While it’s exciting to see how ChatGPT can boost your potential, it’s important to remember that you can’t leave it all to AI. Whether you’re marketing an app you built or your own expertise, you’ll need to verify your research before finalizing your plans.

Word of the Day: dynamo

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Word of the Day: dynamo

The word dynamo has appeared in 32 articles on NYTimes.com in the past year, including on July 10 in “At the All-Star Game, Learning Opportunities Abound” by Tyler Kepner:

Shohei Ohtani, the Angels’ two-way dynamo, is the star of stars, a source of awe even among the elite.

“I was very curious to see what made some of the greats great, what their thought process was, the work to get to that point,” said Tampa Bay Rays pitcher Shane McClanahan, who started for the American League last July at Dodger Stadium. “I talked with Shohei quite a bit, and I thought that was pretty cool. I’ve got a lot of respect for him and the way he plays the game — and, my God, is he a special player.”

Can you correctly use the word dynamo in a sentence?

Based on the definition and example provided, write a sentence using today’s Word of the Day and share it as a comment on this article. It is most important that your sentence makes sense and demonstrates that you understand the word’s definition, but we also encourage you to be creative and have fun.

Then, read some of the other sentences students have submitted and use the “Recommend” button to vote for two original sentences that stand out to you.

If you want a better idea of how dynamo can be used in a sentence, read these usage examples on Vocabulary.com.


Students ages 13 and older in the United States and the United Kingdom, and 16 and older elsewhere, can comment. All comments are moderated by the Learning Network staff.

The Word of the Day is provided by Vocabulary.com. Learn more and see usage examples across a range of subjects in the Vocabulary.com Dictionary. See every Word of the Day in this column.

Did you know? Learning Systems Vol 3

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Did you know? Learning Systems Vol 3

There are a lot of did you knows that could would take a massive tome to write. I’ll hold back on those, because there will be a “Did you Know?” Vol 4. This one is Volume 3. Volume 2 exists here. In researching past posts of Did you Know? I found the very first one I wrote – in 2013. This is Volume 1.

It is essential do know why WBT was created and what are the benefits for it. Remote learning a term I truly despise – and no surprise is refers to EdTech – which again, a lot of vendors content included think educational technology refers to corporate learning. It doesn’t. Please read this again – It doesn’t. It means K-12 and higher education. And here is the kicker – it always has.

What you need to do:

  • Request that they explain in details on how they will accomplish it
  • Have them create mock-ups or screens on the approach and method – seeing is believing
  • Ask if it will be an additional fee and if it will require a 3rd party dev team to do it – and will the vendor oversee this – i.e. the team, with checks and followups? The additional fee is common.
  • If they say that another client did the exact same thing – ask to speak either to the client or for the vendor to show you how it looked. I prefer talking to the client. If the vendor declines, ask them who the client is – and then on your own go to LinkedIn and search people for that company. You will find that person. They reach out via message. I’ve never had someone decline.