There’s a pretty good chance that your inbox is overflowing with promotional emails about Black Friday sales from practically every retailer (Codecademy included!). With Cyber Week kicking off on Friday, ‘tis the season for online shopping.
It takes a lot of technical specialties and skills to build and maintain online shopping platforms and make it easy for customers to buy things, especially around shopping events like Black Friday and Cyber Week.
“E-commerce” is short for electronic commerce, and it’s the term for buying and selling goods and services on the internet. Within e-commerce, there are a variety of opportunities for developers and coding enthusiasts to get a job in tech. From UX to project management, here’s an overview of the careers you can have in e-commerce, plus the courses to take to get hired.
Just like a brick-and-mortar retailer would spruce up a storefront window to entice shoppers, e-commerce websites need Front-End Engineers to develop websites that are beautiful and functional. Front-End Engineers handle the parts of the website that customers will interact with the most, so they have an important role in e-commerce.
Marketplace platforms that sell products from lots of different brands need people who can act as a liaison between the website and the merchant. The role of a Web Producer in e-commerce is to work with stakeholders to ensure that merchants are satisfied with the positioning and performance of their products on the site.
Although a Web Producer role might be less technical than other positions, these individuals need to know how to communicate with engineering teams. Want to learn how to think like a developer? Check out our beginner-friendly code foundations courses or jump in and start the free Learn How to Code course right now.
A Business Analyst is a data analyst who works with business data to improve decision-making within an organization. A Business Analyst at a retailer would figure out ways that the company can maximize profits, streamline its processes, identify business goals, and plan strategically for the future.
Business Analysts use programming languages like Python, SQL, and R, as well as software like Microsoft Excel and Tableau to analyze data, build dashboards, and create impactful reports. Sound like your dream job? In the Codecademy career path Business Intelligence Data Analyst, you’ll learn all of the skills you need to start a career in data in a short amount of time.
To get a taste of another data job that involves e-commerce, read this blog about a Data Scientist at Shopify.
When you’re buying something online, you typically do some research first by Googling a product and seeing what comes up. Companies want their products and storefronts to show up in your search engine results, which is why they hire SEO Specialists. SEO or “search engine optimization” is all about improving a website so the content is findable on search engines like Google.
SEO Specialists use tools like Google Analytics to measure a site’s performance, and Microsoft Excel to keep track of data over time. They might also have a background in marketing or writing. If you want to work on your data skills, you might want to take our free course Principles of Data Literacy.
It’s standard for online retailers to have robust UX (short for “user experience”) teams — after all, shopping is an experience. Unlike browsing a store IRL, when you’re shopping online you can’t touch the products that you’re contemplating buying. UX teams help fill in that gap by making sure product pages have all of the information a customer needs to make a decision about whether or not to buy it.
Every “user” of an online store is a potential customer. A UX Designer anticipates a customer’s needs and decides how to lay out images or descriptions on a web page. Or, they might work with engineers to tweak the website so the shopping experience is more intuitive. All of these subtle adjustments make it so customers are more likely to add something to their cart.
If you want to become a UX Designer, it’s important to understand how to use design tools. In the course Introduction to UI and UX Design, you’ll learn some key UI/UX design principles and get to work with Figma, the industry-standard tool for wireframing and prototyping.
Consumer behavior informs so many decisions in a retail business. A UX Researcher is someone who gets in the head of the user to identify their needs, motivations, and behaviors. UX Researchers then take their findings and come up with solutions that make a website or app easier to use.
There are a variety of research methods that UX Researchers use to understand users and uncover pain points. In the free course Learn User Research: Generative, you’ll learn how to conduct a popular UX research method, analyze your findings, and create a report. You can learn another valuable UX research skill, and get practice using the well-known visual collaboration platform Miro, in the free course Learn Design Thinking: Ideation.
A Project Manager in software development shepherds a project — like a new application or feature — from start to finish. Project Managers need to be good communicators, problem-solvers, and decision-makers, although they usually aren’t writing code.
The role of a Project Manager in e-commerce is a lot like any Project Manager position in web development. For example, a Project Manager might help a dev team enhance a website for shopping events like Black Friday. They would handle everything from time management and deadlines to budgeting and risk management.
If you’re preparing for a Project Manager job interview, here are 25 interview questions to practice answering.
If you’re thinking about a career in tech, don’t write off IT (short for “information technology”) as an option. As Kofi Friar, Senior IT Manager at Codecademy, described the field: IT is “making sure technology is working together.” IT touches every industry, including fashion and retail. Curious what it’s like to be an IT Manager at a major retailer? Check out this interview with the Senior IT Manager with URBN, the parent company of Urban Outfitters, Free People, Anthropologie, and more.
You can learn the skills you need to work in IT with our free course Introduction to IT. Be sure to read this blog about the entry-level IT jobs you’ll be able to apply for soon. Or dream big by exploring the highest-paying IT jobs, according to the 2022 Skillsoft IT Skills & Salary report.
When you have technical skills, all kinds of opportunities open up to you. Check out these blogs to read more stories about people with unique and cool jobs in tech. Take a look at our full course catalog to start learning to code today. We have lots of free coding courses you can take with a free Codecademy account — and save your money for other holiday shopping needs.