We publish courses that focus on is the principles of accounting. Not necessarily how exactly to do a journal or a transaction, but to give a sense of how, at a conceptual level, accounting actually works. A lot of accountants really struggle with how, for example, the profit and loss statement is connected to the balance sheet is connected to the cash flow because typically all of those are presented separately and taught separately. People don’t necessarily have a joined up understanding. What we’ve done is built our courses around interactive models that allow people to visualise accounting as a simple connected system of water pipes and tanks. Everyone can understand water being stored in tanks and flowing between pipes, and that’s really all accounting boils down to. We’re trying to demystify accounting through the use of visualisation and technology and give everyone who needs it a really solid understanding of the principles. For people who like to understand things from a systematic, or a conceptual, basis it’s really valuable.
