Students in U.S. high schools can get free digital access to The New York Times until Sept. 1, 2021.
Did you know that there is a fleet of Oscar Mayer Wienermobiles — automobiles that look like 27-foot-long frankfurters — that have been driving across America since 1987 to spread “brand awareness”?
Have you ever seen one? Do you think if you did it would make you smile — and associate those good feelings with the Oscar Mayer brand?
In your view, which other brands do a good job of bringing “surprise and joy” to customers? How do they do it? Is it their social media presence? Live events? Funny ads? Something else?
Tell us in the comments, then read the related article to learn more about today’s Wienermobiles.
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Students 13 and older in the United States and the United Kingdom, and 16 and older elsewhere, are invited to comment. All comments are moderated by the Learning Network staff, but please keep in mind that once your comment is accepted, it will be made public.

