Perception in the E-Learning World
Hyundai had a problem. They were about to launch a luxury vehicle in the 40K range, in the United States to attract the customers of BMW, Mercedes-Benz and Lexus (to name a few). They recognized though that these same customers were unlikely to buy because they would be unlikely to have a Hyundai in their…
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he following course in Global Marketing is provided in its entirety by Atlantic International University's "Open Access Initiative" which strives to...











