How to Use TikTok for Marketing
TikTok. The new social media “Kid on the Block”. And quickly growing in popularity as the go-to social media platform for individuals and brands alike. TikTok is no longer just the “next big thing”. It is the “big thing” and it’s here to stay. In the same way that affiliate marketing is continually growing in…
How to Get a Job in Digital Marketing Without a Degree
Have you ever thought about what it would be like to work in digital marketing? You’re not alone. According to a recent report by Glassdoor, digital marketing jobs are some of the most sought-after by both Gen Z and other generations. But what if you don’t have a degree in marketing? Does that mean some…
Social Media Etiquette: Do’s and Don’ts For Business
There is no escaping social media. There are over 150 active social media sites and over 3-billion people who use social media daily. Whether you’re an avid user of the plethora of applications available or just “don’t get it”, social media is here to stay. The hundreds of social media apps available mean there is…
To Meme or Not to Meme
This, in turn, begs the question: Can crises be memed?The majority of meme content has been fueled by teenagers whose coming-of-age has been accompanied by generation-defining events. As the digital media strategist Joshua Chapdelaine said in an article for Teen Vogue, memes create the “perfect vessels for high-anxiety moments when words may be difficult to…
How Much Should Speech Be Moderated on Social Media?
On Monday, the entrepreneur Elon Musk struck a deal to buy Twitter for $44 billion. The Times reports:The billionaire, who has more than 83 million followers on Twitter and has romped across the service hurling gibes and memes, has repeatedly said he wants to “transform” the platform by promoting more free speech and giving users…
How Much of Your Life Do You Share Online?
Are there times when baring personal details online has helped you connect with others or find community? Are there parts of your life you do not feel comfortable posting about publicly?Do you think your answers to these questions would be different if you were part of one of Hollywood’s most famous families?In “Hollywood’s First Family…
5 Courses to Help You Win the Web!
Even before the pandemic made working from their computer a given for a huge portion of the workforce, more and more people have been turning to the lucrative opportunities to be found online. The internet is a goldmine for entrepreneurs with a good idea and a can-do attitude. The e-Commerce market is growing exponentially and…
A Complete Guide to Publishing Your Free Online Course
If you’ve got a talent, then why not teach it to others so that they can benefit from your expertise? Publishing a free online course is the best way to make the knowledge you have accessible to everyone all over the world. At first glance, creating and publishing a course online might seem like a…
Learn 10 Commonly Confused Words With TikTok and The Times
Students in U.S. high schools can get free digital access to The New York Times until Sept. 1.Many of us, whether at school or in the workplace, puzzle over how to use commonly confused words like affect and effect, farther and further, and capitol and capital.We were excited to discover that Claudine James, an English…
Abdi Dika: “Since acquiring certificates from Alison, my employability has increased tenfold.”
“My name is Abdi Dika. I am a 30 year old journalist based in Kenya. I studied Mass Communication at the University of Nairobi. I currently work for Medical Administrators Kenya Limited as a Social Media Executive. My work involves fraud detection and auditing, as well as reporting. A number of hospitals are constantly involved…













