ad hominem (ˈ)ad-ˈhä-mə-ˌnem , -nəm adjective
: appealing to personal considerations (rather than to fact or reason)
The term ad hominem has appeared in 18 articles on NYTimes.com in the past year, including on Aug. 23 in “Google Tries to Corral Its Staff After Ugly Internal Debates” by Jack Nicas:
The public got its first view of the internal rancor at Google after the leak of an employee’s memo that suggested women were less biologically suited to be engineers than men. The memo provoked an internal firestorm, and Google fired the engineer who wrote it, setting off political backlash from conservatives and fueling more news coverage.
That incident prompted Google to update its workplace rules to order employees to keep Google “a safe, productive, and inclusive environment for everyone.” The company explicitly banned “trolling, name calling, and ad hominem attacks.”