appellation ˌa-pə-ˈlā-shən noun
1. identifying word or words by which someone or something is called and classified or distinguished from others
2. the legal name for a geographical region, village, or vineyard used by wine producers to identify and market wine
The word appellation has appeared in 26 articles on NYTimes.com in the past year, including on Sept. 26 in “Why Doesn’t This Impeachment Moment Have a Name?” by Jonah Engel Bromwich and Choire Sicha:
David Placek, the founder and president of Lexicon branding, whose company named the Swiffer, the Blackberry, Verizon Fios, the Subaru Outback and Embassy Suites, agreed that the scandal would be difficult to label, given that any appellation would have to be short, sharp and clear in its meaning.
If he were creating a name for a brand, he said, he would create a matrix of relevant terms — but with words like Ukraine, corruption and Zelensky (Volodymyr Zelensky is the president of Ukraine), there was not a wealth of material with which to work.