impresario ˌim-prə-ˈsär-ē-ˌō , -ˈser-, -ˈzär- noun
: a person who books and stages public entertainment
The word impresario has appeared in 92 articles on NYTimes.com in the past year, including on Sept. 26 in “Jennifer Lopez and Shakira to Perform at Super Bowl LIV” by Ken Belson and Julia Jacobs:
Jennifer Lopez and Shakira will perform at the Super Bowl in Miami in February as the N.F.L. tries to restore the cachet of its halftime show.
The two artists were the first chosen for the halftime show since the N.F.L. formed a broad partnership last month with Jay-Z, the music impresario who will help produce entertainment at the Super Bowl and other prominent N.F.L. events, and support the league’s social activism campaign, Inspire Change.