jettison ˈje-tə-sən , -zən verb
1. throw away, usually of something encumbering
2. throw, as from an airplane
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The word jettison has appeared in 50 articles on NYTimes.com in the past year, including on June 4 in “This Is Not the End of Fashion” by Vanessa Friedman:
For years, fashion has fretted about the meaninglessness of its seasons, partly because global warming and globalization rendered them null and void and partly because there were so many collections, they couldn’t be temporally defined. (Pre-spring, after all, is simply … winter.)
Now it is actually in everyone’s interests to jettison them entirely. Timeless fashion is fashion that holds its value and can be worn and reworn. It can also be sold and resold. It does not become passé in a matter of days. This may mean that fewer garments are made and bought and shown. It may mean a contraction of volume that will impact manufacturers.
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