parlous ˈpär-ləs adjective
: fraught with danger
_________
The word parlous has appeared in five articles on NYTimes.com in the past year, including on Nov. 18 in “Bricks-and-Mortar Is Dead. Let’s Open a Store” by Guy Trebay:
It takes a certain brand of optimism — maybe the cockeyed kind — for any designer to hang up a shingle when consensus holds that bricks-and-mortar is kaput.
Nearly 6,000 stores across the United States were shuttered in 2018, a figure likely to double by the end of this year, according to data compiled by Coresight Research, a consumer analytics group. Yet far from being daunted by the parlous statistics, Ms. Bode decided the time was just right to set up shop.
_________
