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Alison: Changing Lives Through eLearning in Kigali, Rwanda

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Alison: Changing Lives Through eLearning in Kigali, Rwanda

Education has the power to change lives. Every year hundreds of representatives from around the globe gathers at the eLearning Africa Conference to discuss, share ideas, collaborate, educate, and inform about the future of education throughout Africa. 2022 was no different. Delegates convened at the Kigali Convention Centre in Rwanda, with a special focus on ICT training and education. Alison, a proud sponsor of the event, was there to meet some of the learners who have completed various courses and find out how their lives have been empowered through access to free online learning. These are some of the graduate stories of how Alison is changing lives through eLearning in Kigali, Rwanda.

Lowami Umiwana

“Learning is the way to grow, and Alison provides a free way to do that.”

Lowami is a young gentleman whose passion and excitement were clear to see on his face. He said that before enrolling in Alison, he didn’t know the differences between software engineering and IT. But, though his studies, he developed his communication skills, and he has a better understanding of these differences between software engineers and IT technicians. He also learned how to communicate better with his team at work and provide them with what they need.

Mwaka Abdulkarim 

Mwaka works as a gym instructor from Rwanda’s Ruyenzi Village. He shared his Alison story with us.

Janvier

“It was amazing to spend time with Alison.”

Javier came into the conference with an undergraduate degree already in the bag. However, he recognised the boost that studying additional courses and developing skills to amplify his degree. Mixed with his love for food, he studied hospitality and learned how to cook. These insightful courses were in HR, IT Management, Food Processing and Food and Safety Hygiene.

Innocent Karengera

“I hope to do more courses from Alison because they are interesting and at the same time, they are free.”

Meeting Innocent was a reminder to all of us that you are never too young or old to learn something new, and you are never too educated to. He holds a Masters degree but recognised that he needed additional skills in statistics and quality improvement to help him get closer to his dream of working as an independent consultant. Through Alison, he graduated with two additional diploma courses and two certificates.

Iragena Rafiki

“…to study is easy. Just take your phone and get the application.”

Iragena is a science and technology student who learned about Alison while searching for online courses. He loves studying with Alison because it’s free, easy and simple. Download our online app and like Iragena, discover just how easy it is to study online, anytime, and anywhere.

Cedrick Nkundwanabake

Cedrick is a business and works in nutrition. His journey with Alison is inspirational and has helped him advance in his career with the skills he gained through the studied courses.

Emmanuel Hakizimana

“Knowledge is wealth.”

Emmanuel is a PhD student who works in the Rwandan government sector as an environmental scientist. He knows and understands the need for all, especially young people, to always be learning and acquiring new skills which are needed in our everyday lives and our jobs. Emmanuel encourages young people to use Alison’s rich platform to enhance their skills. What makes studying even better, he said, is that there are many interesting courses on offer and students can study wherever they are.

There are many more inspirational and encouraging stories from our students in Rwanda. What they all have in common is how we have revolutionised learning – putting it in the hands of everyone, everywhere. For FREE. When you enrol in any of our courses, certificates, and diplomas, you have the power to change the trajectory of your life and career.

Jean Bosco Nshimiyimana

Benefits of eLearning With Alison

  • Flexible enough to accommodate the needs of every type of student
  • Allows you study anytime, anywhere in the palm of your hand
  • Cost effective and accredited courses
  • Meets requirements for individual learning styles
  • Skills acquired means you are in line for career advancement opportunities

Our various tools and products prepare entry level workers going into the job market and enriches those pursuing doctorate degrees and those simply looking to upskill themselves and enhance their CVs.

Alison has more than the variety of courses to study. Our Workplace Personality Assessment and Mental Health Assessment tools provide insight into your strengths, weaknesses, and receive our suggested courses to help you improve in those areas.

A Beginner’s Guide To Open-Source Lingo — & How To Start Contributing

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A Beginner’s Guide To Open-Source Lingo — & How To Start Contributing
A Beginner’s Guide To Open-Source Lingo — & How To Start Contributing

The first time you contribute your coding skills to an open-source project (or even browse GitHub to see what’s out there) can feel like you’re trying to understand hip new slang. While you might scratch your head wondering what the fork is a repo, don’t let the open-source jargon keep you from getting involved.

Contributing to open-source projects is “a wonderful thing to do if you have the time and resources to do so,” says Mariel Frank, Software Engineer at Codecademy. “It definitely looks good on a resume — but even more than that, you’re helping build a codebase that everyone can see and access. So it’s a way of helping make a lot of tech more accessible to more people.”

Getting involved in open-source software also gives you practice dealing with a codebase that’s more complex than a single programmer could handle alone, says Nick Duckwiler, Software Engineer at Codecademy. This is a common hurdle that programmers often face when they’re employed at a company of any size, so it helps to get some experience, he says.

If you’re intimidated by open-source terminology, here’s some key vocabulary that you might see — and useful definitions that will prepare you to submit that pull request (this phrase will make sense later).

GitHub: This is a popular web application that developers and code enthusiasts use to collaborate on code — GitHub is also the place to go if you want to find open-source projects. If you don’t feel ready to jump in and start working in GitHub, be sure to check out our course Learn Git & GitHub. You’ll learn all the ins and outs of the command line tool Git, plus understand the workflow.

License: Open-source projects are released under licenses that set ground rules about what people can (and can’t) do with it. These licenses also enable software to be shared and changed.

There are lots of different types of open-source licenses, and the owner of the project will choose a license based on a few factors, like how the software will be used and by whom. For example, the MIT license is short, simple, and has very few conditions, whereas GNU General Public License is more restrictive and requires you to document any changes and modifications. Here are some of the most widely-used open-source licenses that you might see:

In GitHub, you can find information about the repository license — plus other instructions and contributor guidelines — in the project’s README file. (For more of an in-depth explanation of how open-source software licenses work, check out Open Source Initiative.)  

Owner: Whoever starts an open-source project is the owner, and they typically get full administrative access, according to GitHub.

Maintainer: The contributors who are responsible for handling a project’s big-picture vision are called “maintainers.” They might also manage the organizational or housekeeping tasks involved with sustaining the project.

Repository (or “repo”): This is essentially the homebase of a GitHub project, containing all the files, documentation, and license information that you’d need to work on it.

Fork: Forking allows you to copy someone else’s repository, so you can experiment making your own tweaks without permanently changing the repository for everyone else.

Forking is useful if you want to suggest changes to someone’s code that you don’t have access to or if you want to start a project based on someone else’s code, according to GitHub.

Clone: You can also make a copy of a GitHub repository by cloning it, which allows you to save it locally on your computer (rather than on GitHub’s server). “You use cloning when you’re working on that repository and you want to make changes,” Nick says. “Use forking when you want to make your own version.”

Branch: Here’s yet another way to make a version of a repository. According to GitHub, branches allow you to “develop features, fix bugs, or safely experiment” without messing with the other programmers’ work in the repository. To learn more about how GitHub branches work, check out the Git documentation here.

Pull request/merge: “At its core, a pull request really seeks to answer the question: What did you change?” explains Web Developer Pat DePuydt. Engineers are always submitting and reviewing pull requests (aka PRs), even outside of the open-source space — it’s one way that teams of programmers collaborate.

In GitHub, pull requests allow repository collaborators to give feedback on proposed changes to the code before they’re actually incorporated or “merged” to another branch. Here are some tips for writing a clear pull request that will increase your chances of getting it accepted on GitHub.

Commit: Revisions made to the code in a repository are called “commits.” A commit is a permanently stored change inside the staging area in a repository, and it includes a log message contextualizing the changes. “You don’t want to just submit a change without any kind of clarity surrounding what you’re doing,” Mariel says.

Issues: Wondering what needs to be worked on in a GitHub repository? Check the list of “issues,” which are suggested improvements, tasks, descriptions, or questions that are created by other collaborators in a project.

Keep in mind that posting issues to a codebase is another way to contribute to open-source projects besides writing code, Nick says. “You don’t always have to write code or actually make changes to contribute to open-source software,” he says. “Making an issue to say, like, I’ve discovered this bug, or like, I think this would be a good improvement, that’s also part of the process.” Expert tip: Search GitHub for issues labeled “good first issue” to find beginner-friendly open issues.

Code review: This is the collaborative process where developers provide feedback on your code and review pull requests. In all programming, certainly in a professional setting, you’re going to be reviewing other people’s code, Nick explains.

Hopefully this crash-course in open-source and GitHub terminology empowers you to contribute to some projects on your own. Even if you’re just at the beginning of your coding journey, these concepts might come up as you collaborate with other developers and launch a career in tech.

Catalog Home | Codecademy

If you’re not sure where to begin or what to learn next, this is a great place to start. Check out our top coding courses, Skill Paths, and Career Paths.

How To Write A Programmer Bio In 5 Easy Steps (With An Example)

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How To Write A Programmer Bio In 5 Easy Steps (With An Example)
How To Write A Programmer Bio In 5 Easy Steps (With An Example)

If writing hundreds of lines of complicated code sounds more appealing than writing a short paragraph about yourself, join the club. Writing a succinct bio that encapsulates who you are and what you’ve accomplished is tricky. But with a few strategies, even the most writing-averse programmers can pull it off.

Working in tech, there are situations where you might need a professional bio — for example, if you’re speaking on a panel, making your personal resume website, or joining a new team. Your bio doesn’t need to be a memoir or your resume in paragraph-form, but it should be a blurb that summarizes your accomplishments and reflects your personality.

Here’s an example of a bio we wrote for a programmer we’ll call “Codey”:

Hi, I’m Codey! I’m a web developer with in-depth experience in UI/UX design. In a nutshell, I create websites that help organizations address business challenges and meet their needs. I manage everything from website navigation and layout to a company’s web hosting and security architecture. My expertise lies within front-end web apps, and the main languages in my tech stack are JavaScript, React, and of course HTML/CSS. I’m a lifelong learner (currently taking a course on building AI chatbots with Python!) and love to read, run, and find new bubble tea shops in New York City.

Inspired but still not sure where to start? Here are five simple tips that will help you craft a professional bio — even if you absolutely hate writing.

Make a list of your skills

The first thing you should do is write a list of all of your skills, says Cairo Amani, a career strategist in Seattle who specializes in helping tech professionals. This includes technical skills, like the programming languages and frameworks you know, as well as soft skills, like collaboration or leadership.

You’ve probably picked up skills in your previous roles that are worth highlighting in a bio, Cairo says. For instance, maybe you honed solid communication skills working in customer service, or perhaps your childcare experience taught you to solve problems on your feet.

“If you have an unconventional background, and you just learned coding and you haven’t been doing it your whole life, then those bullet points of transferable skills are going to be so important,” Cairo says.

(FYI: Trying to recall all of your past accomplishments in one sitting can be tough. Cairo has a “work journal” that she uses regularly to keep track of work-related achievements, feedback, praise, personal pep talks, and other reflections. “That way, when it’s time for me to write about what I do or what I bring to the table, I have evidence,” she says.)

Delete anything you don’t want to do

Now that you have a list of your skills, it’s time to edit it so that you’re only focusing on what you want to do, rather than everything that you have done in the past. “To be very clear: Skills are not duties,” Cairo says. In other words, performing tasks that are within your job description might not be where your passion and expertise really lies.

Think about how you want your capabilities to shine through in your bio. For example, if you used to spend 40-plus hours a week sorting customer files, what that really means is that you have organizational skills and are good at creating and managing systems.

Be mindful of your audience

“Once you have your bullet points, that’s when you start to focus on tone, structure, and the story you’re telling in your bio,” Cairo says. It helps to think about who will be reading this bio. A recruiter browsing LinkedIn? Your coworkers at a new organization? Someone you met at a networking event?

Adjust how formal or casual you are in your writing style based on your audience. In some contexts, like on a personal resume website, “you might want to show a little bit more personality,” Cairo says. On the other hand, for a bio that will be published in a company’s “about” section, you might need to be more straightforward, she says.

You should also decide whether you want to write your bio in first person (like, I’m a web developer) or third person perspective (like, Codey is a web developer). Both are acceptable, but first person bios tend to be more casual and conversational, whereas third person ones are more formal.

Read other bios for inspo

If you’re drawing a blank trying to write something from scratch, look at other people’s bios for inspiration, Cairo says. “Just start mixing and matching so you end up editing something into a bio,” she says. You’ll notice how there are some standard ways people structure their bios or weave in facts about themselves to showcase the person behind the list of skills.

Obviously, you have to be truthful — copying someone’s bio verbatim or lying about your experience is not the move. The point is to “give yourself a chance to find some inspiration, and have some fun with your bio, instead of assuming it’s a chore,” Cairo says.

Talk it out

Sometimes the easiest way to write something that sounds authentic to you is to talk it out instead. Use a speech-to-text dictation tool on your computer (Microsoft Word and Google Docs have this feature built in) and introduce yourself. How would you describe what you do to someone who doesn’t know anything about coding? Using the transcription as a starting point, you can edit in other important details.

Still figuring out what type of career in tech is best for you? We have lots of tools that can help you develop your technical skills and get job-ready — from the details recruiters look for in a LinkedIn profile to how to answer tough interview questions. Be sure to check out our Career Center for portfolio projects and more resources that will help you find a job you love.

Career Center | Codecademy

Get ready to get hired. Make your next career move with the tools, resources, and support you need to reach your goal.

Could the future of energy lie under the sea?

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Could the future of energy lie under the sea?

For a long time, scientists and engineers are looking for a way that allows us to use natural resources to create clean energy, instead of using the energy generated by fossil fuels. Solar panels, and wind turbines, are some clean energy initiatives, which we are already enjoying today.

Pursuing this dream, Japanese professionals have been working for more than 3 years on Kairyu, a gigantic underwater turbine that is presented as the future of energy, since it is proposed to be an “inexhaustible” source of it, in addition to the most unlikely place: the deep ocean.

 

Recently (June 2022), the Asian country announced that the testing phase of this project (three and a half years) had been successfully completed. According to bbc.com: “The project is a pioneer in the use of ocean currents to generate energy and its designers say that it is one of the most powerful and least used natural sources currently in use, which is why they foresee that it could become in part of the future of energy.” And it is forecasted that its operation will be feasible by 2030.

 

 

When we look up the meaning of Kairyu, we find that it means “ocean current” in Japanese. And that is exactly what this project is about, which features a structure some 20 meters long flanked by a pair of similarly sized cylinders. Each of the cylinders has a power generation system connected to an 11 meter long turbine.

Imágenes: www.ihi.co.jp

Kairyu is connected to the bottom of the sea by a kind of anchor and a power cable, which will also serve to transport the energy generated to the mainland, as explained on its IHI Corporation website, the design means that the device can move, climb or down, to find the current orientation that is most efficient for power generation.

In this video you can see how a marine turbine works:

Video: EDF

The company behind the project estimates that if the energy present in the stream could be harnessed in further Kairyu developments, it would be possible to generate around 200 gigawatts of electricity, an amount that represents 60% of what the country currently consumes.

Projects like Kairyu’s show that today many professionals such as scientists, engineers, and architects are seeking to awaken their best talents to work for the common good, such as seeking more environmentally friendly solutions to produce resources, one of the pillars that integrate the 17 goals of UNESCO 2030.

If you want to learn more about this project, we invite you to visit the following sources of information:

Japan’s deep ocean turbine offers steady renewable energy

IHI Demonstrated the World’s Largest Ocean Current Turbine for the First Time in the World

Renewable Energy From the Oceans : From Wave, Tidal and Gradient Systems to Offshore Wind and Solar

The More We Know: Enabling Faster and Smarter Ocean Energy and Mineral Resource Management with Artificial Intelligence.

Evolving Ocean Energy Technologies and their Influence on Marine Spatial Planning.

Author : Vanessa D”angelo
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Major : Marketing
Country : Spain
Language : English

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HAT AND BALDNESS

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HAT AND BALDNESS

Stop wearing hats; they will cause you to go bald! Is this a myth or reality? Can wearing a hat result in baldness?

I’ve also heard that hair loss is related to age, that as you get older, you lose your hair; while this may be true, I’ve also seen younger people who are bald.

 

“Hair loss, also known as alopecia or baldness, refers to a loss of hair from part of the head or body. Typically at least the head is involved.” – Wikipedia

 

What exactly causes scalp hair loss or baldness?

There are numerous causes of hair loss, some of which are a result of a medical condition, while others are unrelated to any medical condition.

 

Some of the most common causes of hair loss are as follows:

 

–      Genetics – Androgenetic Alopecia, also known as male or female pattern baldness, is caused by the individual’s genes. For men, the pattern is hair loss, particularly on the crown of the head, whereas for women, the hair becomes thinner. Genetic baldness is caused more by age; as people age, they lose their hair. This condition is treatable medically.

 

–      Telogen effluvium – This is a temporary condition of hair loss caused by childbirth, severe stress, weight loss, thyroid malfunction, or another medication that may affect the hair cycle. This condition is also treatable medically.

 

–      Anagen effluvium – This is a situation involving a phase of the hair cycle in which severe hair loss occurs as a result of certain medical conditions such as fungal infection, radiation, chemotherapy, and autoimmune disease. When the procedure is completed, the hair usually grows back.

 

–      Pregnancy – Hair loss during pregnancy or after delivery is caused by a drop in estrogen levels in some women, and it is usually temporary because the hair grows back as soon as the level of estrogen returns to normal, which usually takes about a year.

 

–      Ringworm – This is a fungal infection on the scalp that causes baldness in the affected area of the head. This infection causes itching, blisters, and red patches on the affected area, usually in a ring shape. Sometimes the infection resolves on its own, while other times antifungal therapy is required.

 

Other causes of hair loss include the use of birth control pills in women, an imbalance in nutrition, medication, and some lifestyle changes, among others.

 

There was no mention of hat-wearing as a cause of hair loss. So why is it assumed that baldness or hair loss is caused by wearing a hat?

This could be related to the fact that bald people wear hats, and the reason they wear hats is to cover the bald area of their head, which some people mistake as the reason these people are bald.

 

Sources 

https://www.medicalnewstoday.com/articles/327005#causes

 

HAT AND BALDNESS

0
HAT AND BALDNESS

Stop wearing hats; they will cause you to go bald! Is this a myth or reality? Can wearing a hat result in baldness?

I’ve also heard that hair loss is related to age, that as you get older, you lose your hair; while this may be true, I’ve also seen younger people who are bald.

 

“Hair loss, also known as alopecia or baldness, refers to a loss of hair from part of the head or body. Typically at least the head is involved.” – Wikipedia

 

What exactly causes scalp hair loss or baldness?

There are numerous causes of hair loss, some of which are a result of a medical condition, while others are unrelated to any medical condition.

 

Some of the most common causes of hair loss are as follows:

 

–      Genetics – Androgenetic Alopecia, also known as male or female pattern baldness, is caused by the individual’s genes. For men, the pattern is hair loss, particularly on the crown of the head, whereas for women, the hair becomes thinner. Genetic baldness is caused more by age; as people age, they lose their hair. This condition is treatable medically.

 

–      Telogen effluvium – This is a temporary condition of hair loss caused by childbirth, severe stress, weight loss, thyroid malfunction, or another medication that may affect the hair cycle. This condition is also treatable medically.

 

–      Anagen effluvium – This is a situation involving a phase of the hair cycle in which severe hair loss occurs as a result of certain medical conditions such as fungal infection, radiation, chemotherapy, and autoimmune disease. When the procedure is completed, the hair usually grows back.

 

–      Pregnancy – Hair loss during pregnancy or after delivery is caused by a drop in estrogen levels in some women, and it is usually temporary because the hair grows back as soon as the level of estrogen returns to normal, which usually takes about a year.

 

–      Ringworm – This is a fungal infection on the scalp that causes baldness in the affected area of the head. This infection causes itching, blisters, and red patches on the affected area, usually in a ring shape. Sometimes the infection resolves on its own, while other times antifungal therapy is required.

 

Other causes of hair loss include the use of birth control pills in women, an imbalance in nutrition, medication, and some lifestyle changes, among others.

 

There was no mention of hat-wearing as a cause of hair loss. So why is it assumed that baldness or hair loss is caused by wearing a hat?

This could be related to the fact that bald people wear hats, and the reason they wear hats is to cover the bald area of their head, which some people mistake as the reason these people are bald.

 

Sources 

https://www.medicalnewstoday.com/articles/327005#causes

 

MONGOOSE IN HAWAII

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MONGOOSE IN HAWAII

Nat Geo Wild/National Geographic is one of my family’s favorite channels to watch because there are so many animal documentaries to choose from. My daughter is always asking why some animals are heartless, and why they have to kill other animals for food. Why do some people go to the trouble of capturing a wounded wild animal, treating it, and then releasing it back into the wild, despite knowing that such animals are dangerous and have killed people they know? Why do veterinary clinics exist to help wild animals? She has received answers to all of her questions, which has made her appreciate the value of animals in the world; she is now considering a career as a Veterinary Doctor so that she can help many sick animals.

Animals are an important part of our environment, and each animal (domestic or wild) has a role to play in maintaining a healthy ecosystem. While this is true, it is also true that some animals do better in their natural habitats and may cause problems in places where they are not supposed to be. A good example of this scenario is the introduction of the mongoose to Hawaii.

 

“Mongooses are primarily found in Africa, their range covering most of the continent. Some species occupy parts of southern Asia and the Iberian Peninsula. They are generally terrestrial mammals, but some are semi-aquatic, and others are at home in the treetops” – National Geographic

 

Depending on where they live, some Mongooses are about 7 inches long, while others are about 2 feet long. Their body is long and brown, with short legs, pointy ears, a long tail, and cat-like eyes. According to National Geographic, this animal (mongoose) is primarily found in Africa, parts of Southern Asia, and the Iberian Peninsula. They are carnivorous, eating reptiles, birds, frogs, insects, worms, and bird eggs. They are members of the Herpestidae family and can weigh up to 11 pounds. They live in colonies.

 

Mongooses are not native to the United States, but they can be found in only one location: Hawaii.

 

So, what exactly is the story behind Mongoose and Hawaii?

 

In the 1800s, Hawaii Island, also known as the Big Island, was well known for its vast sugarcane plantation, and because sugarcane attacks rodents due to its sweet nature, sugarcane farmers needed to devise a way to control or get rid of these rodents completely. These farmers may have made several attempts to alleviate the situation but to no avail.

 

In 1872, Hawaii Island sugarcane farmers came across an article about how Caribbean sugarcane farmers successfully dealt with the issue of rats on their sugarcane plantation. According to the article where this information is found, these Caribbean Farmers imported Mongooses from India and introduced them to their sugarcane plantation, and because Mongooses feed on rodents such as rats rather than sugarcane, this introduction has resulted in a significant decrease in the population of rats in their plantation and improved yields.

 

Despite disagreement from some Big Island Farmers, some suggested that more research be conducted to see if the same situation would work in Hawaii, while others believe there is no need and no time to conduct such research, believing that if it worked in the Caribbean, it will definitely work in Hawaii, after all the products are the same, they still went ahead and imported a few Mongooses from the Caribbean, about 72 Mongooses were first imported.

 

Following the introduction, another discovery was made: rats are only awake at night and mongooses are awake only during the day, so the two animals rarely cross paths.

These Mongooses need to eat, so since rats aren’t available, they had to look for other animals on their food chain that they could eat to survive, and they began feeding on birds and bird eggs, turtle eggs, and so on.

 

The Mongooses that were brought in to solve the rat problem never solved it and instead became a major challenge. The Mongoose was responsible for a significant decrease in both the bird and turtle populations in Hawaii. With the increase in the Mongoose population came a decline in the population of Hawaii’s native bird and turtle species.

 

Mongooses are not easily domesticated animals; they are aggressive when cornered and can attack with their teeth. This became a major issue in Hawaii as people began to build fences and set traps to keep the mongooses away from their homes because they no longer stay only in the bushes, but come out of the bushes in search of food. This problem has become so serious that the government must play a role in eradicating the threat of Mongoose infestation in their region. The Mongoose appear to have found a new home on Hawaii Island, where they will remain until a permanent solution is found.

 

 

 

Sources 

https://www.nationalgeographic.com/animals/mammals/facts/mongooses

https://www.olaproperties.com/blog/lets-talk-story/the-story-of-the-mongoose-in-hawaii/

 

CREATIVE MARKETING

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I’ve been to several trade shows where goods and services are advertised and sold, as well as new products and services to raise awareness. Aside from the loud music being played, I’ve noticed some things that are consistent with every trade show I’ve attended. In some cases, you’ll find dancers as a side attraction.

Due to the current situation, most trade fairs have been relocated from physical locations to the online space, and various strategies have been implemented to market goods and services, attract consumers, and meet their needs. This also implies that marketers must be more creative in order to remain competitive and break-even in the business world.

 

What is creative Marketing?

Creative marketing is all about doing whatever it takes, using modern technology, to create a product or service that meets and exceeds your customer’s needs, and then getting the product or service to the customer. This will necessarily require a great deal of planning and consideration, an understanding of your customers’ needs and desires, a knowledge of your product and how to marry both, but also an understanding of how to get the product/services to the right consumer.

 

 

In this digital age, where almost everyone, young and old, has access to electronic devices such as telephones, televisions, laptop computers, and so on, these spaces have been flooded with advertisements and sales of products and services, while daily supplies and deliveries are handled by dispatch riders. Even if you are playing games on your phone, you are bound to come across an advertisement or two; every available space is used to market one or more products/services. People look at their phones more than they look at billboards, so billboard advertising is no longer necessary.

 

Digital space marketing also allows you to receive feedback from customers, which can be viewed by other prospective customers. If the feedback is positive, the comments may serve as additional advertisements for the marketer.

This type of marketing is also less expensive because it eliminates some of the logistics associated with traditional marketing.

 

To practice creative marketing, you must go beyond being customer-centric; you must be able to collaborate with the customer rather than just produce for the customer. This provides you with a better understanding of who your customer is and how to meet their needs and desires.

 

Creative marketing considers the customer’s experience from the time the product is manufactured, the purchasing process, services and support after the purchase, and the customer relationship at the end of the process. This may take a significant amount of time and resources, but it is rewarding in the end because a satisfied customer is more than willing to refer others.

 

Creative marketing requires that everyone, from employees to partners to customers, be treated as members of the marketing team. This is because each individual has various connections and followers, which allows the possibility of transforming even the followers into customers, thereby creating a larger market for your products/services.

 

Because of the digitization of the process, creative marketing extends beyond the ability to use required budgets to meet targets as a measure of success to include real-time data measurement and adjustments as needed.

 

When embarking on creative marketing, the branding should be appealing to customers, with content such as videos and eye-catching designs that distinguish the brand from its competitors. Your creative efforts should be directed at the appropriate audience, there should be a story line to the content presented to the audience, and you should stay up to date on all social media platforms.

 

“To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves.” — Michelle StinsonRoss, Managing Director of Marketing Operations, Apogee Results

 

 

 

Sources 

https://www.bannerflow.com/blog/the-5-step-guide-to-creative-marketing/

https://hbr.org/2017/03/what-creativity-in-marketing-looks-like-today

Learn from Luis about advancing your career while working

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Learn from Luis about advancing your career while working

Interview with Luis KJaimess-Illanes, an iMSM graduate from the Gies School of Business at the University of Illinois.

Luis was working in Boston as a senior network engineer before he had to return to his home country of Bolivia at the start of the global pandemic. As Luis began working remotely from Bolivia for his Boston-based organization, Altaeros. His manager approached him about exploring new leadership responsibilities and encouraged him to take courses for developing leadership skills. So Luis went in search of a program that could help him achieve his new career goals while working remotely and living abroad.

Considering your professional and personal life before enrolling

As a full-time employee who also values his free time, Luis needed a program that could help him maintain his work-life balance. Along with his day-to-day responsibilities and long-term projects at work, Luis also helps underserved youth in Bolivia during his off-hours. Needing to learn at his own pace, Luis chose the online Master’s in Management (iMSM) from Gies College of Business at the University of Illinois.

Luis had already taken individual courses on Coursera. He knew there are great professors on Coursera, and that the platform was convenient and affordable. Luis also knew that he could connect with like-minded professionals from around the world—by working on projects in a collaborative online environment, and by networking with experienced peers and professors.

Maintaining work-life balance while continuing your development

Since enrolling in the program, Luis has successfully maintained his work-life balance while preparing for new leadership roles in his career. He accesses content from different devices depending on his location and then views recordings when he’s unable to attend live sessions. With these features and more, Luis has even found time to share what he’s learning with his family.

Even before graduating, Luis is already applying leadership skills (like effective communication) through collaborations in his current job. Luis is also now able to pursue new leadership roles with his company that he wasn’t yet qualified for previously—and he has future goals of earning his MBA.

If you want to take on new responsibilities and prepare for new roles like Luis, you too can earn certificates and degrees on Coursera while successfully continuing in your current job and preserving your personal life.

Learn and apply.

Discover how Mario gained the knowledge to change careers

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Discover how Mario gained the knowledge to change careers

Interview with Mario Elizadale, iMSA graduate from the Gies School of Business at the University of Illinois.

When Mario decided to switch from being an entrepreneur to working in accounting, he knew he’d need some additional skills before he was fully prepared for a job in his new chosen field. Mario first thought about the skills he already had. He felt confident in his organizational and managerial skills, and he had some basic accounting knowledge as well. After identifying these transferable skills, he was ready to move forward.

Overcoming challenges along the learning and career journey

To build the rest of his skill set, Mario began looking at different learning programs and eventually decided a master’s degree was the next step that was right for him. But this introduced a new challenge. Mario didn’t want to leave his current job or relocate to a new city. Fortunately, his wife pointed him to Coursera, where he discovered the online Master of Accounting (iMSA) from the Gies College of Business at the University of Illinois. It was exactly what he needed. With the iMSA from Illinois, Mario could work on his own schedule and balance learning with the other parts of his life.

However, the iMSA program also had prerequisites that Mario couldn’t quite meet because his bachelor’s degree is in engineering and economics (not accounting). But having discovered the flexibility of learning on Coursera, Mario enrolled in and completed the courses he needed. Then he applied and was accepted into the iMSA program.

Seeing the results of combining current skills with new ones

While still in the program, Mario started actively working on his new career plans. With the combination of his transferable skills and the latest capabilities he was developing in his master’s program, he felt confident about pursuing new opportunities. With three months to go before his graduation, Mario received a job offer from Plante Moran, a tax solution group based in Denver, Colorado.

For anyone considering a career change, Mario’s story shows the importance of building upon your existing skills and experience. It’s also an inspiring example of how the flexible learning and world-class offerings on Coursera can make it possible for you to achieve your life and career goals on your terms.

Learn more and apply.