fbpx
Home Blog Page 1201

Color Love | Sapphire, Pink & Brown

0
Color Love | Sapphire, Pink & Brown

This sapphire & pink color palette with a pinch of brown is an unexpected, yet surprisingly perfect color scheme. The strong dark brown balances out the girlie hues of pink. Adding a rich sapphire will bring a sophisticated calmness to any blog design. You certainly can’t go wrong with this gorgeous palette.

Sapphire & Pink Color Palette

I know it is much too cold for flowers, but I wanted to bring you some pastel colors before winter. Below I have created for you a simple mood board featuring today’s color combination. It is in perfect Pinterest format, so feel free to pin it for later.

Sapphire & Pink Color Palette - blue, blush, beige

See our collection of other gorgeous color palettes by visiting our color palette section.


What do you think about our pink & blue color combination? Where would you use it? I think it will look great both for interior design and digital arts. There are really no limits here. I believe that soft pastels may be worn even during wintertime when paired with the classic beige color.

We would love to hear your thoughts, so make sure to share them in the comments below.

Lastly, learn about the power of color in blog design in our blog post to see how important colors are in all the projects you create.



If you like pastel colors, make sure to check our Blogger Templates where you will find lots of pastel blue and pink.

There is simply no shortage of design possibilities when it comes to bringing this pretty color palette to life.

Our Ninth Annual Student Editorial Contest

0
Our Ninth Annual Student Editorial Contest

What makes you mad?
What would you like to see change?
What do you wish more people understood?

Over the last eight years, tens of thousands of teenagers from around the world have answered these questions in the form of short opinion essays submitted to our annual spring Editorial Contest.

They’ve made compelling arguments on issues big and small, from anti-Asian hate, climate change, underpaid teachers, school shootings and Black Lives Matter, to snow days, video game culture, teen slang, and why pineapple pizza deserves more respect.

The best of them — our annual winners — not only ground their claims in strong evidence, but also engage us with voice and style.

Now we’re inviting you to do the same. Make an argument in 450 words or fewer about something that matters to you, and persuade us that we should care, too.

Take a look at the full guidelines and related resources below. And consider hanging this PDF one-page announcement on your class bulletin board. Please post any questions to the comments here, or write to us at LNFeedback@nytimes.com.

This contest begins on March 2, 2022. We will add links to the submission forms here on the day the contest opens.

Students ages 11 to 19 anywhere in the world attending middle or high school can participate. Students ages 13 to 19 years old in the United States and the United Kingdom, and students ages 16 to 19 years old anywhere else in the world, can submit their own entries. Younger students can have an adult submit on their behalf.


1. Choose a topic you care about, and make an argument that will persuade readers to care about that topic, too.

Start by choosing something you are genuinely interested in. We’ve been running student writing contests for over a decade, and one thing we know for sure is that the best writing is inspired by students’ real interests and experiences. You might start by asking yourself the three questions at the top of this post and brainstorming a few answers.

You might also think about what topics you are an authority on, no matter how small. Take some 2021 winners, for example. Maybe, like America Leon, you’re concerned about the amount of food that goes to waste in your kitchen. Or maybe, like Sheerea Yu, you’re dismayed by the disappearance of the cherished snow day. Or it could be that, like Angela Mao and Ariane Lee, you’re angry at how America’s teachers are underpaid, underappreciated and overworked. What issues and topics do you know or care a lot about?

2. Your editorial must not exceed 450 words, so make sure your argument is focused enough that you can still make a strong case.

Let’s say you choose to write about college admissions. While it might be possible to write an essay for this contest that would upend the entire admissions system as we know it, 450 words are probably far too few to take on everything that’s problematic about the process. Instead, try carving out a smaller claim, the way Erin Tan did in 2020 when she focused on how changes wrought by the pandemic could impact college admissions forever. In other words, make a claim that you have room to defend so that you can focus on the logic of your argument.

(Please note: Your title and list of sources are separate and do not count as part of your 450-word limit.)

3. Research and gather evidence to bolster your argument, using at least one source published in The New York Times and at least one source from outside The Times.

At a time when breaking out of one’s “filter bubble” is more important than ever, we hope this contest encourages you to deepen your opinions by using multiple sources, ideally ones that offer a range of perspectives on your chosen issue. Just make sure those sources are reliable ones.

There is no limit on the number of sources you can use, but we ask that you cite at least one Times article and at least one article from outside The Times. There is a dedicated field in the submission form to cite a number of sources, because readers (and judges) should always be able to tell where you got your evidence. (You do not need to provide in-text citations.)

Please be very careful to put quotations around any direct quotes you use, and to cite the source of anything you paraphrase. If we put a sentence from your submission into a search engine, we don’t want to find it anywhere else — unless you’re clearly quoting or citing that source. We take evidence and allegations of plagiarism very seriously.

4. You can write your editorial by yourself or with a group, but please submit only one editorial per student.

Because editorial writing at newspapers is a collaborative process, you can write your entry as a team or by yourself — though, please, only one submission per student.

If you are working as a team, just remember to submit all of your names when you post your entry. And if you’re submitting as part of a team, you should not also submit as an individual.

5. We will use this rubric to judge your work, but the best way to get a feel for what we’re looking for is to read a few essays by previous winners.

We believe in using student work as mentor texts, so much so that we’ve just published a book — and teacher’s guide — with 100 award-winning essays drawn from this contest.

But you don’t have to buy the book to see many examples; just skim through this column of recent winners and choose some that interest you. As you go, ask yourself: What ideas does this give me for my own work? What do I admire? What “writer’s moves” did this student use that I might try to use to make my own piece stronger?

6. All entries must be submitted by April 13, 2022, at 11:59 p.m. Pacific using the contest form above.

We provide a small window of time after that deadline to allow for technical difficulties. However, at some point after the deadline, our contest submission form closes and you will not be allowed to submit an entry, so please be mindful of the deadline and submit early.

Please read through all the official eligibility and submission rules before submitting your editorial. If you have questions, please see the Frequently Asked Questions section below.


As teachers know, the persuasive essay has long been a staple of high school education, but the Common Core standards seem to have put evidence-based argumentative writing on everybody’s agenda. You couldn’t ask for a more real-world example of the genre than the essays published in newspaper opinion sections every day, and The Times publishes a bounty of them.

Beyond that daily section, however, we have many more resources to help teachers and students plan for this contest:

  • Our daily Student Opinion feature, a low-stakes opportunity to practice honing arguments for an audience. Anyone 13-19 years old is welcome to post on any question past or present.


QUESTIONS ABOUT JUDGING

How will my editorial be judged?

Your work will be read by New York Times journalists, as well as by Learning Network staff members and educators from around the United States. We will use this rubric to judge entries.

What’s the prize?

Having your work published on The Learning Network and being eligible to have your work published in the print New York Times.

When will the winners be announced?

About two months after the contest has closed.

My essay wasn’t selected as a winner. Can you tell me why?

We receive thousands of entries for this contest, so unfortunately, our team does not have the capacity to provide individual feedback on each student’s essay.

QUESTIONS ABOUT THE RULES

Who is eligible to participate in this contest?

For this contest, we invite students ages 11 to 19 in middle school or high school to write an editorial. For students in the United States, we consider middle school to begin in sixth grade; students outside of the United States must be at least 11 years old to enter.

The children and stepchildren of New York Times employees are not eligible to enter this contest, nor are students who live in the same household as those employees.

If you are not sure if you are eligible for this contest (for example, if you’re taking a gap year), please see our more detailed eligibility rules.

Can I have someone else check my work?

We understand that students will often revise their work based on feedback from teachers and peers. That is allowed for this contest. However, be sure that the final submission reflects the ideas, voice and writing ability of the student, not someone else.

My essay has already been published in my school newspaper. Can I submit it to this contest?

No. We ask that your editorial be original for this contest. Please don’t submit anything you have already published at the time of submission, whether in a school newspaper, for another contest or anywhere else.

Who can I contact if I have questions about this contest or am having issues submitting my entry?

Leave a comment on this post or write to us at LNFeedback@nytimes.com.

_________

QUESTIONS ABOUT TEACHING WITH THIS CONTEST

I’m a teacher. What resources do you have to help me teach with this contest?

Here is our full unit on teaching argumentative writing. We will be adding resources throughout the weeks the contest runs this year, and both this page and that one will be updated.

Do my students need a New York Times subscription to access these resources?

No. All of the resources on The Learning Network are free.

If your students don’t have a subscription to The New York Times, they can also get access to Times pieces through The Learning Network. All the activities for students on our site, including mentor texts and writing prompts, plus the Times articles they link to, are free. Students can search for articles using the search tool on our home page. In the rest of The Times, they can access up to five free articles a month.

How do my students prove to me that they entered this contest?

After they submit their essays, students should receive an email from The New York Times with the subject heading “Thank you for your submission to our Editorial Contest,” which they can forward to you to show their entry has been accepted.

Word of the Day: emerge

0
Word of the Day: emerge

1. come out into view, as from concealment

2. come out of

3. come up to the surface of or rise

4. become known or apparent

5. happen or occur as a result of something

_________

The word emerge has appeared in 1,311 articles on NYTimes.com in the past year, including on Nov. 16 in “Skiing Hut-to-Hut in the Maine Wilderness” by David Goodman:

From Medawisla, we skied up the broad, groomed Lodge-to-Lodge Trail to a scenic high point. We stopped to take in the sweeping 360-degree views of the imposing snow-covered tabletop summit of Big Spencer Mountain (3,215 feet) that crowns this landscape.

After a brief snack we began a long, wind-in-the-face descent. I skied behind my friend John, an airline pilot, who extended his arms as if flying, banking around broad turns as we glided to the valley floor. A small sign directed us to a narrow trail that snaked through the woods until it abruptly emerged onto the bright white expanse of First West Branch Pond and our next lodge …

Can you correctly use the word emerge in a sentence?

Based on the definition and example provided, write a sentence using today’s Word of the Day and share it as a comment on this article. It is most important that your sentence makes sense and demonstrates that you understand the word’s definition, but we also encourage you to be creative and have fun.

Then, read some of the other sentences students have submitted and use the “Recommend” button to vote for two original sentences that stand out to you.

If you want a better idea of how emerge can be used in a sentence, read these usage examples on Vocabulary.com.

If you enjoy this daily challenge, try one of our monthly vocabulary challenges.

Students ages 13 and older in the United States and the United Kingdom, and 16 and older elsewhere, can comment. All comments are moderated by the Learning Network staff.

Lesson of the Day: ‘Deaf Football Team Takes California by Storm’

0
Lesson of the Day: ‘Deaf Football Team Takes California by Storm’

Featured Article: “Underdog No More, a Deaf Football Team Takes California by Storm” by Thomas Fuller

Are you a sports fan? Do you like stories about underdogs, long shots or unsung heroes — athletes and teams that break barriers and defy the odds?

This school year, the football team at the California School for the Deaf, Riverside, is steamrolling its opponents, electrifying a campus that has seen more than a few athletic defeats and humiliations.

In this lesson, you will learn about how one high school team is shattering the stereotype that deafness is a deficit in football and sports. In a Going Further activity, we invite you to use the article as a model to tell the story of another athlete or team that has broken stereotypes or defied the odds.

Have you ever played football? Do you find it a challenging sport to master?

Before reading the article, consider that there are 53 players on a professional football team. What do you think it takes for them to become successful as a unit?

Huddle up with a classmate and make a list of all the skills and qualities — athletic, social, emotional — that a football team needs to thrive and win on the gridiron.

Next, review your list and consider the assets and the challenges a team might face if the entire roster was deaf.

Then, consider one more question: Why do you think an all-deaf team in a small Southern California high school is steamrolling its competition?

Read the article, then answer the following questions:

1. The article begins: “The athletic program at the California School for the Deaf, Riverside, has suffered its share of humiliations and harassment over the years.” Which of these humiliations described in the opening paragraphs stood out to you? Why do you think Mr. Fuller, the writer, starts the piece by recounting some of the low points in the life of the Cubs football team?

2. Mr. Fuller writes, “Football is a richly audible experience.” How does he contrast typical high school football games with Friday night games at the Riverside campus?

3. Coach Keith Adams’s philosophy is that “what might be thought of as a deficit can be an edge.” Give at least two examples from the article showing how deafness is an asset rather than a deficit as a football player. Then compare the list of assets and challenges you created in the warm-up activity to what you learned in the article. Do you agree with Mr. Adams’s philosophy? Does it resonate with your own experiences, in or outside of sports?

4. Look at the photographs featured in the article: What story do they tell about the football team at the California School for the Deaf, Riverside, and the unique skills and chemistry that have enabled its success this season? What photo do you find most revealing or affecting?

5. How has playing on the Cubs affected its teenage players, like Felix Gonzales? Compare their experiences competing in an all-deaf environment to previous ones in mainstream settings. Have you ever been part of a team or community that allowed you to “blossom” as many Cubs players have?

6. What’s your reaction to the story? What does it make you think or feel? Why do you think The Times published an article on a high school football team in Southern California? What inspiration and life lessons can you draw from it?

Option 1: Write about a time when you defied expectations and odds.

Have you ever been the underdog? David to a seemingly unbeatable Goliath? Have you ever been told you couldn’t do or accomplish something because of your appearance, age, gender, race, identity or abilities? But you did it anyway — and succeeded?

Write about a time when you faced great obstacles, challenged stereotypes or beat the odds, in or outside of sports. Describe your experience: What obstacles did you face and how did you try to overcome them? What skills and assets did you use and draw upon? How did you feel afterward? Did anyone support you along the way? Did you ever think of giving up? What did you learn about yourself and the world from the experience?

Option 2: Read another inspiring story from the world of sports.

Read another moving and uplifting article below from The Times’s Sports desk. Then respond to the following prompts in writing or through discussion with a partner: What did you learn from the article? Which moments did you find most surprising, memorable or moving? What life lessons did you draw from the story? Why do you think sports is such a rich and compelling arena for inspirational journeys?

In Mexico, an Indigenous Women’s Softball Team Breaks Barriers

To Honor His Indigenous Ancestors, He Became a Champion

Athletes in a Ravaged Louisiana Town Try to Run Back to Normalcy

‘Looking Back, I Am Glad We Played’

Cancer Nearly Took His Life. But the New York Marathon Awaited.

Option 3: Tell the story of someone else who has broken barriers or challenged stereotypes.

Imagine that The Times has hired you to write an article on an individual or group that triumphed in the face of adversity, from the world of sports or outside it. Whom would you profile and why? What questions would you ask? How might these experiences inform and engage readers of The Times? How can you celebrate the accomplishments of ordinary people in your family, school or community at a time when we could all use an uplifting story?

Use the featured article as a mentor text to create your profile. Like Mr. Fuller, you might begin your story with past low points or struggles, and by using vivid language to capture what success looks and feels like. To round out your profile, you may want to include the thoughts and perspectives of the family, friends, teachers, coaches and fans.

Brainstorm a list of questions you could ask to learn about your subject’s experiences and accomplishment. For instance, you might ask: What obstacles did you face? How did you overcome them? What was most rewarding about your experience? What was most challenging? How did friends, parents, or coaches support you? What life lessons did you learn about yourself or the world? What advice would you give others who are facing similar barriers or tough odds?

If you are working on this assignment as part of a class project, you may want to display your work with your classmates’ and publish the profiles in the school newspaper or on the school website.


Want more Lessons of the Day? You can find them all here.

When Talking About Identity, How Much Do Words Matter?

0
When Talking About Identity, How Much Do Words Matter?

Language has always had power. Words can hurt, offend and provoke, but they can also empower, uplift and inspire. They can even change culture. Language has always evolved, and that is certainly true for language related to race, ethnicity, gender and sexuality.

Words and terms like BIPOC, P.O.C., she/her, he/him, they/them, nonbinary, LGBTQIA+, antiracism, white privilege and microaggression might have been unfamiliar to most people even a decade ago. “African American” is sometimes being superseded by “Black,” with a capital “B.” The term “queer” has been reclaimed by some, but still reads as hate speech to others. And debates erupt over whether to use Latinx or Latino for people of Latin American descent.

Have you noticed this kind of evolving language within your school community? How careful are you with the language you use to discuss identity and social issues? Do you think this debate over language is a meaningful social justice imperative, or does it miss what is most important: substantive policy changes?

In “BIPOC or POC? Equity or Equality? The Debate Over Language on the Left,” Amy Harmon writes:

In California, a Black college freshman from the South is telling a story about his Latino friends from home when he is interrupted by a white classmate. “We say ‘Latinx’ here,” he recalls her saying, using a term he had not heard before, “because we respect trans people.”

In Philadelphia, Emma Blackson challenges her white neighbor’s assertion that Black children misbehave in school more than others. “It’s just my implicit bias,” the neighbor offers, saying that she had recently learned the phrase.

In Chicago, Kelsey O’Donnell, 31, wonders why colleagues and friends have suddenly started saying “BIPOC,” an acronym that encompasses individuals who are Black, Indigenous or other people of color. Where had it come from? “There was really nobody to ask,” says Ms. O’Donnell, who is white. “It was just, ‘This is what we say now.’”

Americans have always wrestled with language when it comes to describing race, with phrases and vocabulary changing to meet the struggles and values of the moment. But especially in the wake of protests for social justice in the summer of 2020, there is a heightened attention to this language, say scholars and activists, as some on the left try to advance changes in the culture through words.

“You can’t change what you can’t name,” Cathy Albisa, vice president of institutional and sectoral change at the racial justice nonprofit Race Forward, said.

For some people, though, the new lexicon has become a kind of inscrutable code, set at a frequency that only a narrow, highly educated slice of the country can understand, or even a political litmus test in which the answers continually change. Others feel disappointment, after so many protests last summer demanded far deeper change on issues like criminal justice and voting rights.

Students, read the entire article, and then tell us:

  • What is your reaction to this article? What do you think about the debate over “language on the left”? Why?

  • Are you highly conscious of the words you use when discussing race, gender and sexuality? Do you ever start discussions about language or about the labels or pronouns that resonate most with you?

  • Are there words used to describe elements of your identity that you are more comfortable with than others? Are there words or terms used in your community that, even though they are intended to be empowering, make you uncomfortable or confused?

  • Rashad Robinson, president of the racial justice organization Color of Change, said, “When you’ve been on the margin, being able to claim a language and a narrative and a set of words to express yourself is incredibly important.” Do you agree?

  • Kelsey O’Donnell, 31, of Chicago said, “I’m exhausted by the constant need to be wary or you’ll instantly be labeled racist or anti-trans.” Do you ever find language to be a minefield? In your community, what happens when someone uses the “wrong” word? Is there any reaction? If so, is the reaction proportionate to the offense? Why or why not?

  • Is the subject of language about race, gender and sexuality a sensitive issue in your community? Has any of the “language of the left” discussed in this article been embraced by the people you know? Or has there been a backlash against it?

  • Do you agree with those quoted in the article who consider this new attention to language a “dodge” — a way to avoid substantive policy changes, like investing in more affordable housing or quality education? Is this debate over language missing the point? Or do you think changes in language are a necessary step toward achieving justice? Why or why not?


Want more writing prompts? You can find all of our questions in our Student Opinion column. Teachers, check out this guide to learn how you can incorporate them into your classroom.

Students 13 and older in the United States and Britain, and 16 and older elsewhere, are invited to comment. All comments are moderated by the Learning Network staff, but please keep in mind that once your comment is accepted, it will be made public.

5 Tips For Hiring During The Great Resignation

0
5 Tips For Hiring During The Great Resignation
5 Tips For Hiring During The Great Resignation

For the past year, record-breaking amounts of people have left their jobs in search of better opportunities. In September alone, over 4.4 million people in the U.S. resigned — and the trend is only continuing. Research shows that 40% of the global workforce is considering a change in profession (or employer). Welcome to The Great Resignation.

The tech industry has certainly felt the impact of this shift. Resignations in the field are up 4.5%, and 72% of the tech workforce in the U.S. is considering quitting within the next year.

Understandably, this has sparked a lot of conversation around employee retention. But, it also raises another question. How do you hire a tech team when everyone is quitting? What steps can companies take to ensure new team members stick around long-term?

Spoiler: It comes down to investing in your teams — both personally and professionally.

1. Embrace remote work

Remote work took the world by storm after the COVID-19 pandemic, and judging from the demands of the workforce, that’s not likely to change any time soon.

Microsoft reports that 73% of people prefer hybrid or fully-remote work. This comes as no surprise when you consider it cuts out the drudgery of commuting and can contribute to a better work-life balance.

But remote work can be great for businesses too. While the pros and cons of remote work vary by company and team, studies show that it can boost engagement, retention, and even productivity by up to 40%.

2. Offer comprehensive benefits

The pandemic did more than usher in a new era of remote work. It impacted all of us — on a macro and micro scale.

Unsurprisingly, more and more teams are reporting higher levels of stress, anxiety, and depression. This often bleeds into their work.

As a result, companies are revising their benefits packages, and many are providing perks like time off, counseling and other mental health services, and technical training to boost morale and ensure their team is taken care of.

3. Show that you invest in your team’s growth

No one wants to feel stagnant in their career. Many people in tech leaving their jobs listed limited career progression and a lack of training opportunities as their primary reasons. In fact, 91% of the tech force is seeking further development from their employers, particularly in fields like:

Investing in your team’s growth is mutually beneficial. Not only does it help boost productivity and innovation, but it also helps create more value for your organization’s stakeholders.

Technical training opportunities also entice your team members to stick around. We surveyed hundreds of leaders in the tech industry, and 25% reported that upskilling opportunities increased retention within 4 to 6 months. Twenty-two percent reported even greater retention at 13 months or more.

4. Identify candidate goals

Madison Olson, Codecademy’s Manager of Technical Recruiting, highlights how interviews help us discern which candidates are most likely to stick around. As she explains:

“When interviewing, we typically assess motivations or what a candidate is looking for in a next role. If their motivations (or what they’re looking for out of their next role) align with company values or mission (or the position they’re interviewing for), this is typically a good indicator that a candidate might be likely to stick around longer.”

5. Emphasize your company’s values

No one wants to feel like a cog in a wheel. People need to know they’re making a difference, that their work is meaningful, and their voices are being heard.

Companies that emphasize purpose and impact over processes and operations have lower turnover rates. This can be achieved (in part) through a quality onboarding process and by connecting individual responsibilities to overall organizational goals.

The good news? You don’t have to go at it alone. If you need assistance with training and onboarding new team members, we’re here to help.

With Codecademy Teams, you can take a hands-on approach to your team’s training. There’s also Teams+, which is complete with a customizable curriculum and advanced reporting dashboards that help ensure everyone’s hitting the right goals in their development.

Want to learn more about Teams? Check out the Codecademy for Business page and reach out to our sales team for more info.


For Business Courses & Tutorials | Codecademy

From software development to data analysis—give your team the latest technical skills to tackle any business problem.

How Engineers Prepare Websites for Black Friday & Cyber Monday

0
How Engineers Prepare Websites for Black Friday & Cyber Monday
How Engineers Prepare Websites for Black Friday & Cyber Monday

Thanksgiving is just around the corner, and with it, two of the biggest shopping holidays of the year — Black Friday and its virtual counterpart, Cyber Monday. Last Cyber Monday was the most successful by far, with over $10 billion spent worldwide as millions of people flocked online to take advantage of the epic deals and discounts.

As you might expect, this is a critical time for e-commerce platforms. A lot of work goes into getting websites ready for Black Friday and Cyber Monday, and if underprepared, a retailer risks missing out on a potentially huge day of sales.

So, how exactly do Web Developers and Engineers get websites ready for the biggest sale of the year? Below, we break it down into 7 steps.

1. Brace for traffic spikes

Most vendors will see huge spikes in web traffic during the long weekend after Thanksgiving — especially if they’ve launched a solid marketing campaign in the days (or weeks) prior. But what happens if your website can’t handle it? Servers can get overwhelmed, performance might suffer, or the whole site might even crash. And when shoppers are spending up to $12 million a minute, downtime couldn’t be more costly.

So, engineers have to make sure their sites can handle large amounts of traffic. This involves reaching out to web hosts to figure out traffic limitations, upgrading servers, and possibly having backup servers on standby (just in case).

2. Set up cybersecurity measures

With phishing schemes, scam calls, and suspicious emails abounding left and right, people are more skeptical than ever about sharing their private information (like bank and card info). In fact, about half of all users in the U.S. steer clear of online shopping out of data and privacy concerns.

So, what do you do? How do you reassure your customers that their information is in good hands?

As it turns out, there are several steps you can take.

SSL (Secure Socket Layer) certifications are a great way to showcase your commitment to cybersecurity. By encrypting communications between a site’s servers and its users’ browsers, SSLs help engineers keep data safe from prying eyes.

Aside from SSL certifications, other defense measures include setting up firewalls, captchas, and safe checkout badges. Many developers will also create banners listing well-known customers, clients, and/or press mentions to help boost their site’s credibility.

Want to learn more about keeping data safe? Learn the basics in our Introduction to Cybersecurity course.

3. Optimize for mobile devices

Today, more than half of all web traffic comes from mobile devices. Last year, mobile shoppers made up 40% of all sales during the holidays, generating over $3.6 billion. This means engineers now have to make sure their websites are optimized for smartphones, tablets, and other mobile devices.

So, how do you optimize a website for mobile?

First, you have to make sure it’s responsive. Responsive websites automatically adjust to the user’s environment (e.g., screen size, platform, orientation, etc.), enabling a seamless experience across devices. To learn more, check out our Learn Responsive Design course.

Responsiveness is also great for SEO (Search Engine Optimization). The more responsive your website, the better it’ll rank on search engines like Google — boosting visibility and potentially generating more traffic.

4. Cut down load times

How long are you willing to wait for a website to load? Chances are, you’ll lose interest after a few seconds and turn elsewhere.

Data shows that 25% of users will leave a web page that doesn’t load within four seconds. Mobile users are even more likely to jump ship, with 74% exiting after five seconds. And, once they’re gone, these users aren’t likely to return.

Fortunately, there are several steps developers take to reduce load times (and appease impatient users). These steps include:

  • Compressing or resizing images
  • Caching web pages
  • Cutting unnecessary plugins

5. Streamline UI/UX

Your website’s design is just as important as its responsiveness and loading speeds. The harder it is for users to find what they’re looking for on your site, the greater the chance they’ll turn to one of your competitors.

To prevent this, engineers simplify their website’s user interface (UI), touching up menus, and streamlining search and checkout processes. The easier it is to navigate your site, the better the user experience (UX), making it easier to attract and retain customers.

6. Test everything

The last thing you want is to miss out on sales due to unexpected bugs or errors. So, in the days (or weeks) leading up to Black Friday and Cyber Monday, Web Devs will test a website’s functionality, responsiveness, load times, etc., to make sure everything’s ready to go.

7. Analyze data

This step technically comes after Black Friday and Cyber Monday, but it’s still a key element in the process.

If you’re familiar with data science, then you know a website’s data is a treasure trove of information about its users. With tools like SQL and Python, engineers can learn more about their target audiences, including their interests and online behaviors. Then, these insights can be used to fine-tune the site and offer users a better experience during the next holiday.

Want to learn more about analyzing data? Check out courses like Analyze Data With SQL and Analyze Financial Data With Python. Or, for a more comprehensive approach to data science, try our Data Scientist or Data Analyst Career Paths.

The steps above go a long way toward getting websites ready for Black Friday and Cyber Monday, but they’re just the tip of the iceberg. Accessibility practices, which we cover in courses like Learn HTML and Learn Intermediate CSS, are another great way to maximize your audience. There are also tools like Angular and React that allow you to create SPAs (single page applications) that reduce load times and provide a seamless user experience.

Ready to learn more about website optimization? We’ve got a whole catalog of courses on web development. And, in celebration of Cyber Monday, we’re offering a discount for Codecademy Pro — so you can get access to our entire catalog (and more) for 50% off.

Ready to get started? Sign up now!


Web Development Courses & Tutorials | Codecademy

Web Development is the practice of developing websites and web apps that live on the internet. Whether you’re interested in front-end, back-end, or going full-stack, the content in our Web Development domain will help you get there.

Morality Plays

0
Morality Plays

Researchers at an artificial intelligence lab at the University of Washington say they have built a new technology that makes moral judgments. But it turns out that making such judgments can be as complicated for machines as it can be for humans.

Do you think morals are universal or relative? Where do our ideas of morality come from? Can immoral acts ever be committed in the service of good? Can a moral choice ever have negative consequences?

Tell us in the comments, then read the related article to learn more about the new A.I.


Want more Picture Prompts? Find them all in this column.

Students 13 and older in the United States and Britain, and 16 and older elsewhere, are invited to comment. All comments are moderated by the Learning Network staff, but please keep in mind that once your comment is accepted, it will be made public.

Word of the Day: deleterious

0
Word of the Day: deleterious

: harmful to living things, often in a way that is surprising or difficult to observe

_________

The word deleterious has appeared in 31 articles on NYTimes.com in the past year, including on July 30 in “Why Elite Female Athletes Are Turning Away From Major Sponsors” by Sapna Maheshwari:

Bigger apparel companies like Nike and Adidas are established power players that can often drastically increase an athlete’s visibility through marketing. But critics say they do not always put the athletes first. Nike, for instance, has come under intense scrutiny in recent years for its treatment of pregnant athletes, accusations of bullying and restrictive contracts.

Runners have traditionally been paid by sponsors for achievements like completing a specified number of races per year or attaining certain rankings, medals and times. To some, it felt “very transactional,” said Colleen Quigley, a steeplechaser who left Nike this year and is now sponsored by Lululemon. That financial incentive fueled an intense pressure to compete, even if an athlete was struggling or injured, and can have a deleterious psychological impact, she said.

Can you correctly use the word deleterious in a sentence?

Based on the definition and example provided, write a sentence using today’s Word of the Day and share it as a comment on this article. It is most important that your sentence makes sense and demonstrates that you understand the word’s definition, but we also encourage you to be creative and have fun.

Then, read some of the other sentences students have submitted and use the “Recommend” button to vote for two original sentences that stand out to you.

If you want a better idea of how deleterious can be used in a sentence, read these usage examples on Vocabulary.com.

If you enjoy this daily challenge, try one of our monthly vocabulary challenges.

Students ages 13 and older in the United States and the United Kingdom, and 16 and older elsewhere, can comment. All comments are moderated by the Learning Network staff.

8 of the fastest growing jobs of the 2020s!

0
8 of the fastest growing jobs of the 2020s!

The labor market never stands still as it constantly evolves to meet changing conditions, such as altering customer preferences, automation and climate change. Over the next ten years, demand for workers in certain sectors is going to increase drastically, just as certain other sectors are going to contract.

Based on statistics taken from the US Bureau of Labor, we’ve compiled a list of 8 jobs that are going to experience rapid growth in the next ten years.

Future-proof your career by upskilling in the following areas that are going to be brimming with opportunities this decade!

 

As the green economy continues to grow, maintaining wind turbines will become a rewarding and lucrative new sector. Our course in Wind Energy covers all of the essential information you need to be able to understand the science and the mechanics behind this exciting new technology.

The pandemic has shown the need for a robust health service. As governments increase funding for hospitals, the demand for nurses will continue to grow. Nursing is an incredibly challenging and rewarding career, ideal for hard workers who enjoy variety and engaging with people. Kickstart your nursing career with our course in Nursing and Patient Care.

One of the world of work’s hottest new industries! This is a fascinating career combining both science and engineering. Working as a solar energy engineer also puts you on the front lines of protecting our environment and safeguarding the world for future generations. You can begin this rewarding work now by taking our course in Solar Energy.

Data is of ever-increasing importance to all industries and statisticians are required to make sense of all of this information and convert it into business practices and company profits. By upskilling in Data Science you’ll be adding a very lucrative string to your bow as statisticians have the opportunity to work horizontally across a wide range of sectors.

The last year has seen a series of high profile malware attacks and hacking incidents. Information Security is one of the fastest growing and most important careers of the next decade. Cybersecurity is the number one concern for any company that does business online as it’s essential that customer data and other sensitive information remains secure.

 

As the world’s population continues to age, home health aides are going to be needed by more and more individual. This job is a great opportunity if you enjoy working with people and protecting the vulnerable. Our course in Elderly Care covers the essentials of caring for others while respecting their dignity.

The coronavirus pandemic has convinced both the public and the private sector that more money needs to be invested in researching infectious diseases. A career in epidemiology could be the virus’ silver lining for those with an interest in virology. If you’ve been fascinated by the science behind the pandemic then this is the career for you.

The pandemic has shown how vital effective health service management is and has raised the profile of this crucial role in the health industry. Management in Healthcare often goes overlooked but it’s an essential part of all health care systems and just as important as the front line services provided by the health sector.