deleterious ˌde-lə-ˈtir-ē-əs adjective
: harmful to living things, often in a way that is surprising or difficult to observe
The word deleterious has appeared in 31 articles on NYTimes.com in the past year, including on July 30 in “Why Elite Female Athletes Are Turning Away From Major Sponsors” by Sapna Maheshwari:
Bigger apparel companies like Nike and Adidas are established power players that can often drastically increase an athlete’s visibility through marketing. But critics say they do not always put the athletes first. Nike, for instance, has come under intense scrutiny in recent years for its treatment of pregnant athletes, accusations of bullying and restrictive contracts.
Runners have traditionally been paid by sponsors for achievements like completing a specified number of races per year or attaining certain rankings, medals and times. To some, it felt “very transactional,” said Colleen Quigley, a steeplechaser who left Nike this year and is now sponsored by Lululemon. That financial incentive fueled an intense pressure to compete, even if an athlete was struggling or injured, and can have a deleterious psychological impact, she said.
Daily Word Challenge
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