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Summer Reading Contest, Week 2: What Interested You Most in The Times This Week?

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Summer Reading Contest, Week 2: What Interested You Most in The Times This Week?

wesley morris

You and I try to live good, environmentally ethical lives.

jenna wortham

Oh yeah, we do what we can.

wesley morris

I, you know, try to keep my footprint no bigger than like, a kittens.

wesley morris

Maybe a bat.

jenna wortham

Yes, more realistic.

wesley morris

Does a bat have a footprint?

jenna wortham

A wingspan.

wesley morris

That’s how small I want it.

jenna wortham

Got it. You’re good.

wesley morris

And you know, in reality, I’m sure it’s like the size of the Grand Canyon, but whatever. Like, I’m trying to keep it kitten sized.

jenna wortham

You’re mindful, that’s what matters.

wesley morris

But every Wednesday I kind of lose it a little bit when I come home and I see what’s waiting for me on my stoop. [MUSIC PLAYING] It’s a little plastic bag, sometimes it’s three stuffed with a circular.

jenna wortham

Oh, you mean those things that look like the Sunday paper—

jenna wortham

—but they’re just stuffed full of coupons that aren’t even coupons? It’s just like, news about what’s on sale at Rite Aid or Food Town? I get those too, they drive me up the wall.

wesley morris

Well, what do you do about it?

jenna wortham

Well, I usually just nudge them off the stoop— [LAUGHTER] —into the trash can. It was just directly to the right of my stoop. And so as I’m walking up, I just kind of scoop them into the trash. But I feel so guilty about it. It’s like, unnecessary guilt I didn’t ask.

jenna wortham

What else can you do? [PHONE RINGING]

archived recording

How can I help you?

wesley morris

Hey there. I’m calling about my weekly circular. I just wanted to call and register that I didn’t want it this week, again.

archived recording

That you don’t want it or you didn’t get it?

wesley morris

No, no. I would not like to— I don’t want to receive it.

archived recording

OK, what is the address?

wesley morris

Uh, [BLEEP]

archived recording

OK. And you’ve called here before regarding this?

wesley morris

Uh, I call every week.

archived recording

OK. Let me see. Wesley?

wesley morris

Yes, that’s me.

jenna wortham

You call every week honey?

wesley morris

Yes. [MUSIC PLAYING]

jenna wortham

Is this why you wake up at 5:00 AM? Is this part of your morning routine? Like, don’t you have other— I know you have other things to do. I know how busy you are. You have important things to do.

wesley morris

I know. But this makes me so mad because it’s such a breach of the deal that I’ve made for myself about the kind of person I want to be in the world.

wesley morris

And to me, to walk up to my step—

wesley morris

—and see this white plastic bag. Again, let me just restate, sometimes three—

jenna wortham

Yeah, yeah.

wesley morris

It’s like a micro-aggression to me. You know, like it is—

jenna wortham

Mm-hmm. Against you and the planet.

jenna wortham

So what happens when you call?

archived recording

I will go ahead and update the reports and let the managers know, OK?

wesley morris

OK. You know, I had been asking for a manager to give me a call and I never— I never hear from the manager or anything.

archived recording

Um, let me see.

wesley morris

I keep getting the circulars. And I mean, I’m not upset at you, obviously. You didn’t do it.

archived recording

Oh, OK. No, I’ll go ahead and in the report, I’ll mention that you would like to speak to a manager as soon as possible, OK?

wesley morris

All right. Well I really appreciate you help me out.

archived recording

No problem.

wesley morris

Thanks a lot.

archived recording

No problem, have a good one.

archived recording

Bye bye. [MUSIC PLAYING]

wesley morris

That’s every week we do this.

jenna wortham

Has anything changed?

wesley morris

You mean about my blood pressure or about the circulars? Because the circulars are still there and I’m sure my blood pressure is higher.

wesley morris

Yeah. But I mean, I feel like I have this need to do something, right? I feel like I want to take control somehow rather than accept my fate of getting these circulars every week. Because the circulars really do— they make me angry.

jenna wortham

You know, it’s interesting. Because it’s kind of like the devil you know. It’s like, this is something that you can deal with that’s immediately in front of you. And I think it’s emblematic of a way, I think, that generally a lot of us are feeling when it comes to coping with any kind of environmental issue in this country.

jenna wortham

Like on one hand, you know, a devastating climate report comes out that says the temperature is going to go up no matter what we do and the consequences will be dire. And each day it feels like we’re getting new reports of some sort of devastating extreme weather condition, whether it’s droughts, or tornadoes in Alabama, or news of another hurricane. And we’re dealing with—

wesley morris

Fires, yeah.

jenna wortham

—California fires. The point I’m trying to make is that climate anxiety is real. And we see it in front of us and around us all the time.

wesley morris

Yeah. No, I mean, I definitely feel anxious. And I definitely feel like making these circulars stop would made me feel a lot better before I go into the house on a Wednesday evening. But nothing is changing and so I feel helpless.

jenna wortham

I think another word for what you’re feeling is powerless. You know, when it comes to thinking about what we can do to affect change around the environment, it’s really hard to feel like we have any power to change anything.

wesley morris

Well then, does my calling the distribution company mean I care too much?

jenna wortham

No honey, of course not. It’s just that, maybe there’s a better way to show that care. [MUSIC PLAYING] [PHONE RINGING]

david wallace-wells

Hello?

wesley morris

David Wallace-Wells, it’s Wesley and Jenna.

wesley morris

How are you?

david wallace-wells

I’m good. Great to talk to you guys.

jenna wortham

OK. So you wrote an incredible piece in New York Magazine last year called “The Uninhabitable Earth” and you just published a book by the same name. Congrats.

david wallace-wells

Thank you.

jenna wortham

And it’s really about how we deal with the devastating realities that await us as the result of climate change. And I’m calling today specifically to enlist you on a very personal campaign of mine to potentially try to change what a one Mr. Wesley Morris does every week that’s driving him insane.

david wallace-wells

What’s the problem?

jenna wortham

Well you lived in Brooklyn, so you’ve probably seen those coupons circulars that make their way around? And they look like the Sunday paper, but they’re all in white. And then we open them up, there’s like $0.10 off of bananas this week at Food Town. And you’re just like, what, do I need to know that? Have you seen these before?

david wallace-wells

I don’t think so, actually.

jenna wortham

They actually do function as kind of like, free litter. Like, you don’t want them, but it’s your responsibility to get rid of them. And Wesley is on a personal mission to get the company that delivers them to stop doing it, because he feels like this is the one thing that he can do to stop climate change.

david wallace-wells

Yeah. My feeling about like, what difference individuals can make is so much that the whole answer is politics. And that the way that we relate through what we buy and how we consume, we’d all be better people if we did that a little bit more responsibly. But the impacts are so small. And I think for a lot of people, they actually distract from the real urgency of the need to take political action to vote in particular, but also organize beyond that. And so I basically think that we can get around to cleaning up the circulars, we can get around to going vegan, and stopping our flying, and all that stuff. But by far the most important thing to do is just to get people into office who are going to take this thing seriously. And when I look around and I see people arguing about veganism, people arguing about what clothes you buy, and plastic consumption and all that stuff, it’s so small that it often feels like it’s just a way to distract ourselves from the real problem, you know? Making us feel active when we’re actually not all that active.

wesley morris

Oh, lord. [LAUGHTER] I mean.

david wallace-wells

The plastic thing is really interesting, because it’s been a huge movement, especially in England over the last year or so. One of the episodes of David Ambrose last series had a whole segment about plastic in the oceans. And there’s just been a huge upswell of concern about plastic in the oceans, which is— I mean, it’s awful. There shouldn’t be any plastic in the oceans. It’s gross. But there’s something so powerful about that image. It’s just like, when you look at a photo of water with debris in it, you’re like, that’s gross, we got to clean that up. And climate change is so much more complicated than that. Like, we can’t see carbon. It’s invisible. And I think that’s one of the reasons that we’ve been so distracted from the issue for so long, is that it’s been really hard to see it. It’s like, always something that’s been told to us. It’s almost like an abstraction. We were told it was coming distant in time, and it was distant in place, and it was visible.

wesley morris

Yeah. Yeah.

david wallace-wells

And we respond so much more to these— yeah, like the picture of the plastic island in the Pacific, or a picture of a polar bear, just because we can see it. But those things are so— I don’t know, at best marginal to the problem, you know? Not to depress you guys.

wesley morris

No, no, it’s— [LAUGHTER]

jenna wortham

But it’s reality thought.

wesley morris

Listen, I mean, I’m already depressed. And I’m angry, right? And I think that in some ways, to deal with the circulars— in some ways it’s disconnected for me from the larger problem. Like, the thing that your book is actually about is the thing I’m trying to live on the most microscopic level possible. And you know, this distribution company is an affront to my living in philosophical and practical accordance with the uninhabitable earth, your book.

david wallace-wells

Yeah. I mean, I think it seems like a kind of powerful metaphor for the problem. So like, in the US, I think we waste about a third of our food.

david wallace-wells

We Waste like 70% of our electricity. Like, it’s literally wasted on the way from wherever it’s being produced to your home because our grid is in such bad shape. 70% of it. Which means if we built a new grid, we could cut out the carbon footprint of our energy production by 70%. And there’s so many features of modern life like that, especially for people in the West. Especially relatively well-off people in places like New York City. Even when we think, we’re urbanites, we live in the city, we don’t drive much, we walk, we’re eating good local food, et cetera, there’s so many features of our life that are just full of waste. And every one of those wastes does add up. I mean, I applaud you. You’re a better man than I am. Like, I’m not taking action at that level. But those solutions, for me, they have to be political. It’s like, to get that one company out of business, it’s going to make such a small difference. But if for instance, there could be a law that was banning all plastic production. There could be a law that was like, New York City has no cars in it. Those solutions scale up from the quite plausible to the kind of implausible seeming. But all the ones that are consequential I think are achieved through politics. And we live in this gross moment where we’re told that we make our mark on the world through how we consume, politically. Like, we register our politics through our— what we eat, what we wear, even the music that we listen to, the movies that we watch. And I just think that’s such a diversion from actual political action. Like, if you really define listening to the right music as the most meaningful political choice that you’re making— I mean, obviously music is political. But if you’re defining that as the core of your political relationship to the world, you’re leaving aside so much power that you have in a country like ours to really make change. Not to sound like such a naive American flag waver or whatever.

david wallace-wells

Obviously there’s huge problems in our system. But the opportunities are there. And I don’t know. When people would talk about the inertia of the system, it’s like, yeah the system is inert, but we still get to vote in it. We still get to try to make change. And I feel like we give up on that too easily and are too enamored with virtue signaling through consumption choices.

jenna wortham

Well I hear all of that and I get it. I think I’m trying to reconcile that political imperative with the very real ways that our political system feels uninterested in those issues. And so how do you make sense of that when we’re living under administration that is actively de-prioritizing climate change and doing things like extracting the US from the Paris Agreement? Or putting climate deniers in cabinet positions? And even though there are exciting policy proposals out like the Green New Deal, but everything we read about and hear about it is that it’s unlikely to pass. So how do you get people to see that political change as the most important thing when all signs right now in this moment kind of point to political inaction around climate change?

david wallace-wells

I mean, I think if you took a sort of long view, there’s a lot of really exciting movements. I think the numbers are 73% of Americans now believe in climate change. 70% of them are concerned about it. Those numbers are up 15% since 2015. They’re up 8% since March.

david wallace-wells

So extreme weather has been a grotesque teacher. The California wildfires— I’m actually out in California now reporting on wildfires. And even watching them around the country, watching from around the world, I think people have really woken up to just how horrifying the future could be if we don’t change course. And heat waves, hurricane after hurricane in the Caribbean, flooding all around South Asia, I just think the news has been teaching the world to wake up on this issue. And when you see like, in Europe, there’s Greta Thunberg and the climate strike. There’s a movement in the UK called Extinction Rebellion. In the US we’ve had Sunrise, which has led to the Green New Deal, which is— you know, there’s huge questions about it. It’s basically just like a statement of principles. It’s not really a piece of legislation you could put into action right now. But it puts the science first. That’s like, unprecedented in American political climate history. It’s like, opens with quotes from the UN About what’s necessary and then tries to find a policy response that could fulfill those goals rather than defining our goals through what’s politically possible. And that is like, just a huge sea change. Now like, will it come to pass in something like the form that AOC and Ed Markey hope?

wesley morris

Yeah. AOC being Alexandria Ocasio-Cortez.

david wallace-wells

But like, her arrival in the house alone has made climate a much, much, much more central issue for our politics. And when you look at those numbers, 73% and 70%, it’s like we pass everything about our culture through prisms of politics now. So there’s these stats about how when you control for race, Democrats and Republicans actually had the same opinions about the guilt of OJ Simpson. And that is just unthinkable now. Now everything about the way we think about everything is passed through our partisan identities. And when you see those numbers that high in that light, you’re like, wow, that’s actually incredible. 73% of Americans believe climate change is real, 70% of them are worried about it. Given how tribalized, how partisan our politics are and our culture is, I don’t know. In certain ways I’m a climate alarmist, in other ways I guess I’m a climate optimist, because I see a lot more movement actually than I would have expected 5, 10 years ago. Not that I was personally affected by climate 5 by 10 years ago. But it just seems like from any political science metric, things are moving really, really fast. And the problem is that the UN says we’ve got 12 years to have global emissions to avoid what they call the threshold of catastrophe. Two degrees—

wesley morris

To cut them in half, basically.

david wallace-wells

Yeah.

david wallace-wells

And if we hit two degrees, that’s— two degrees is a level that the island nations of the world called genocide. And that’s not unreasonable. Those nations will be underwater. And if we hit two degrees, I mean, that’s like walking through the horror show. But they think that many of the biggest cities in the Middle East and South Asia will be unlivibly hot in summer a two degrees, which could happen as soon as 2050. The UN thinks there could be 200 million climate refugees. They think there actually could be as high as one billion climate refugees, which is as many people as live in North and South America combined. [INTERPOSING VOICES]

wesley morris

OK, wait, you’re warming up the studio in here. [LAUGHTER] It’s just like you just dropped 400 bags of circulars in my ears right now. The question I want to ask you based on all of this stuff, which by the way is perfectly explained and evocatively explained in the book, like the worst case scenario. But eventually, your climate optimism surfaces. But what happens between election cycles? I know that the voting is the most important thing. And if the right people run and I vote for them, we’re good, or we’re on the path to being good. But that’s a lot of waiting every two years to make that change.

david wallace-wells

Well, there’s a lot of grassroots activism going on all around the world. And I think anyone can be a part of that. I think you can do constituency contact, like showing up at Dianne Feinstein’s office and shaming her about her—

david wallace-wells

Let me give you my spiel that’s like, it’s possible to be optimistic about it. When you think about all these horrors that are possible— I mentioned a few of them— those are a reflection of the power that we have over climate.

david wallace-wells

If we get to four degrees of warming by the end of the century, which is what we’re on track for, that will be because of choices we make going forward. There’s a little bit of a delay in the climate system. But it’s not much of a delay. And we’re doing the damage we’re doing now basically in real time. Half of the emissions that humanity has produced and put into the atmosphere and the burning fossil fuels have come in the last 30 years, which means we’ve done as much damage since Al Gore published his first book on warming, since the premiere of Seinfeld, than we did in all of the centuries before. And that’s horrible, but it also means that we are doing this. We have our hands on the levers. And the most important input going forward is human action, what we do, how much carbon we emit, what action we take. So when we think about the future, we are heading on track for some really awful outcomes. But the scale those horrors is a reflection of just how much power we have to control the climate. There are climate deniers who are like, oh, this is just natural warming, it’s not human made. And I’m like, that should terrify you more. If we were heading down this path and had no control over it, that would be crazy. But we’re in this situation—

wesley morris

Yes. Yes. All the farting the earth is doing is perfectly natural. You should still want the gas to stop.

jenna wortham

Right, right.

david wallace-wells

Right.

jenna wortham

David, I think the thing I keep coming back to in this is voting in this country is really complicated for people of color.

david wallace-wells

Yeah.

jenna wortham

I mean, you have things like voter suppression. You have things like ballot manipulation, North Carolina that— things that even impact at a very local level. Not even talking at a presidential, not even at that scale. But things that prevent regular shmegular Joes from getting into office. And typically what happens is for low income people, or people of color, they’re the ones that deal with these issues the most. And they have the least political representation and tend to be the most impacted by things like climate change, although soon we’ll all be as equally impacted by climate change. But I don’t know how to make sense of that either. Because if voting is our best option and yet the powers that be keep those of us that are impacted from being even able to vote, what do we do about that?

david wallace-wells

I mean, it’s a hard problem. It’s even harder when you look globally. Climate change punishes unequally. It is already exacerbating inequality, but it will exacerbate it more. And that happens within nations, but it also happens between nations. And the people of the Middle East and South Asia are already suffering intensely from climate change. There’s also the question of, how do we protect whole nations? I mean, Bangladesh is really in immediate peril. Over the next generation they could have— where half of their population lives, it would be underwater. And that’s not even counting the kind of economic impact that would come from all of the additional flooding beyond the direct sea level rise. And it’s an incredible moral burden on the world as a whole, on the planet as a whole. And I think we’re going to see a new politics emerge. We had after World War II a global order come around that was in name committed to human rights, peace and prosperity, et cetera. That was often an alibi for bad behavior, it often involved continued oppression. But the world was probably still better served by a system that held up those values a central than one that didn’t. And I think that we’re likely to see a similar system emerge that really puts the issue of climate change at the very center of political discourse. So you hear MBS, the kind of awful leader of Saudi Arabia saying the country’s economy needs to get off oil by 2050. 100% off oil by 2050. I think he said he wants them to get close to that by 2030. And to me, that contains wisdom about the future of the world. That you won’t be able to continue producing this stuff and still expect a seat at the table of nations as soon as a couple of decades from now because the world just won’t allow it. There’ll be at the very least sanctions. And it sounds crazy to say, but I think that there could be military action to enforce and respond to bad behavior on climate. And we have heard a lot of wars that were fought in the name of human rights. Not to say that all of them or even any of them were good ideas. But I think that we are sort of headed in that direction, which is a ways away from the question you asked, Jenna. And that’s in part because I don’t think there’s really a great answer for it except the answers that we all try to give to that question more generally beyond climate, which is just, we have to fight to give everyone access to the political system as best we can. And whether that’s through community organizing, whether it’s through federal reform and everything in between, it’s obviously a hugely important vector for climate action as it is important vector for all of our political futures. Because we need to have as many stakeholders invested in this project and pushing the changes that they think their communities need. There’s a kind of meta debate among people who write and talk about climate. Like, how should we talk about it? Should we talk about it this why, should we talk about it this way? My feeling is like, any story you have is a good one. Any idea you have about it is a good one. Any impulse you have is a good one. So even, Wesley, with your circulars, I’m like yeah, go for it man. Like, I applaud you. It’s not what looks like the most important solution to me, but any impulse— [LAUGHTER] —that anyone has towards this solution— [INTERPOSING VOICES]

jenna wortham

Yeah. Yeah.

wesley morris

Yeah. I mean, I think the thing that I would say about that is that if there is a company that can produce the paper, procure the plastic, put the paper in the plastic, give all the stacks of paper in plastic to a distribution company, and have members of that distribution company throw the plastic bags of paper onto people’s property and they didn’t ask for it, it just seems to me like the biggest F you to all the people like me who are trying to reduce their relationship to this stuff. And so consequently, I feel like calling these people up and just asking them to just please leave me out of this. Like, I’m trying to live this other life over here and you keep trying to implicate me in this other situation. Now I know it’s a folly David, because I have to eat off a plastic spoon when I get a yogurt at the bodega. Like, it’s a whack-a-mole. You hit one gopher and up comes another one.

david wallace-wells

But another way of thinking of it is like, the main issue here is carbon. If we had a national politics or we had global politics that really was focused on reducing carbon, and every product that was produced of any kind was held to that standard, if we can organize that new politics and that new set of regulations, it is actually one thing that we’re worrying about. So if we held every part of our economy, every part of our culture to a carbon standard— and I think we will. I wrote a little bit about this in the book, but I don’t think it’s at all crazy that a few years from now we’re going to start seeing in the supermarket alongside things that are advertised as organic, things that are advertised as carbon free. But what we really need is to have that grass rootsy slash ugly corporate approach met with real policy that—

wesley morris

Holds these countries to account for—

david wallace-wells

Yeah.

wesley morris

—for getting on my nerves.

david wallace-wells

It’s just like, if we just re-prioritized our political systems away from propping up these businesses— many of which are not profitable— to RND, and infrastructure building, and helping those communities who are going to be hit hardest adjust so that they won’t be hit quite as— if we just turn those money from that one category to that second category, at the very least we would be in a much, much better shape. And that doesn’t seem so hard to do. Who wants to subsidize the fossil fuel business aside from the people who run those companies?

wesley morris

I mean, look, none of this feels good. But we thank you for trying to make us feel better about a paralyzing situation.

david wallace-wells

Oh my god, please. You guys are amazing. It’s great to talk to you.

wesley morris

It’s great to talk to you. Good luck with those wildfires. [MUSIC PLAYING] I’m not mad at David. He’s fighting the good fight. And I’m going to do everything he says to do. I’m a voter, I know it’s important. I also feel like I can’t rely entirely on political structures. Even though— this is not to debunk or refute anything—

wesley morris

—that David is talking about. Of course he’s right. But it also doesn’t feel like enough for me. I mean, that’s why I’m out there chasing down the circular guy, because I want to feel like I’m doing something directly.

jenna wortham

No, of course. Of course. And I think that you are literally in the streets, but I also think that a lot of people take to their version of the streets, which is just social media. But they go on social media and they make a lot of noise online to try to effect change. And frankly, not surprisingly, have lost faith in anything that resembles a due process. And Wesley, I also think we live in an era where people feel as empowered or maybe even more empowered by a type of cultural voting system that we’ve rigged together from bubblegum and cat hair. But really from utilizing social currency, and making noise to increase visibility, and signal boosting via tweets, and call outs, and Instagram posts to warrant coverage on let’s say a morning news show, or become a trending topic and then maybe it hits the times front page. And then who knows, it become an HBO documentary. I mean, for better or for worse, that is the way a lot of cultural issues get attention now.

wesley morris

So what you’re talking about basically is not new. It’s not like this just— the hashtag is relatively new in the way we’ve been thinking about direct action. But I mean, protests and the fruits of protest, and that sort of—

jenna wortham

Yeah, letter writing campaigns, all of that.

wesley morris

—activist labor, that’s been around forever.

jenna wortham

Yeah. Of course.

wesley morris

What David is talking about from the standpoint of policy comes right out of environmental activism. The reason that what we’re going through now between these me too cancellations and the mutings of various peoples—

jenna wortham

Mm-hmm, various problematic peoples.

wesley morris

—is satisfying is because it’s so direct.

jenna wortham

Yeah, of course.

wesley morris

Right? You make the right hashtag and you get the right people to stand behind it. Or the cause is so undeniably cause-worthy and outrage worthy that change actually does happen.

wesley morris

And I think that one of the things about this political environment that we’re in is, there’s so much waiting around to be done. It’s basically what I asked David, right? Like, what do I do between voting cycles? I know, mute R. Kelly.

wesley morris

And not to say that calling for the muting of R. Kelly is not a worthy thing to do. But it’s another thing that seems immediately consequential. And I never feel good when I call the distribution company. This process to me feels very circular. And it doesn’t go forward to me, it’s a loop. Like, every Wednesday for me is Groundhog Day. I wake up, it’s Wednesday, I know what’s going to happen when I get home. And every Wednesday I keep hoping the outcome is going to be different. I try different scenarios, I hope that a person answering the phone is going to be a different person. And it’s not. It’s the same.

jenna wortham

You are Natasha Lyonne in Russian Doll.

jenna wortham

But let’s see if we could do something different.

wesley morris

All right, I’ll try David’s way. [PHONE RINGING]

archived recording

You’ve reached the New York City Office of Senator Charles Schumer. Due to a high call volume, we are currently unavailable to take your call. We thank you for your patience and ask that you please try calling again during our normal business hours which are Monday through Friday from 9:00 AM to 5:00 PM. Thank you and have a nice day.

jenna wortham

Oh, there’s no—

wesley morris

I think they hung up, there’s no voicemail.

jenna wortham

There’s no option to leave a voicemail.

wesley morris

Listen, we’re trying.

jenna wortham

We’re trying.

jenna wortham

We’ll keep trying.

wesley morris

We’re out here trying, we’re going to keep trying. [MUSIC PLAYING] [OMITTED PER CLIENT REQUEST] We were going to just say to Chuck Schumer, hey, we’re two people who work at the New York Times, but we’re also calling as constituents.

jenna wortham

Yeah, we’re freaked out.

wesley morris

And we want you to do everything you can—

wesley morris

—to fight climate change.

jenna wortham

Make this a priority and do everything you can. Thank you very much, next.

wesley morris

Well, Ariana, just one second. I also was going to ask him if he could do something about those circulars.

jenna wortham

Oh, honey. Oh my god.

wesley morris

I really was. I was just going to ask him.

181 Prompts to Inspire Writing and Discussion

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181 Prompts to Inspire Writing and Discussion

Every day of the school year, we publish a fresh Student Opinion question. Below are all the 181 questions we asked during the 2018-19 school year (available here as a PDF), divided into two categories — those that easily lend themselves to classroom debate and persuasive writing, and those that are more suitable for creative, personal or reflective writing.

Each question is based on content from The New York Times, and all are still open to comment by students 13 and older. Each linked Times article is also accessible without a digital subscription.

Teachers tell us they use these questions to help students practice writing persuasively; as inspiration for lessons; as jumping-off points for class discussions and debates; or just to encourage student engagement with current events and with other young people from around the world.

For even more ideas on how to use this feature in your classroom, check out our free, on-demand webinar that explores how to use our thousands of writing prompts for everyday low-stakes writing practice across the curriculum.

Smoking Bans Have Saved 15,000 Children’s Lives in Brazil, Imperial Study Shows

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Smoking Bans Have Saved 15,000 Children’s Lives in Brazil, Imperial Study Shows

Second-hand smoke kills over 880,000 people every year globally, and a quarter of those deaths are among children 14 years or younger. These sobering statistics have helped drive smoking bans in public places in many countries, but these bans still cover just 20% of the world’s population.

A new study led by Dr. Thomas Hone of Imperial College of London’s School of Public Health has strengthened the case for expanding of these measures by examining the effects of public smoking bans on infant and neonatal mortality in Brazil. The results have already caused a stir, with coverage in major Brazilian media outlets like Agência Brasil and Globo.

This research adds to Imperial’s track record of impacting public health debates in countries around the world – and now, students anywhere in the world can be a part of this high-profile work by enrolling in Imperial’s 100% online Global Masters of Public Health program.  

Exposure to second-hand smoke can have significant, lasting health impacts on children. In the womb, second-hand smoke can negatively affect fetal development and increase risks of pre-term birth and low birth weight, and infant exposure can increase the risk of sudden infant death syndrome (SIDS), lower respiratory tract infections, and asthma.

Brazil has established itself as a leader in tobacco control internationally, beginning with a 1996 law implementing a partial smoking ban allowing smoking in separate and/or ventilated spaces, which helped reduce smoking prevalence from 34.8% in 1989 to 14.7% in 2013. A comprehensive federal ban took the next step in 2014 by completely prohibiting smoking in all enclosed public places, with no exceptions for separate smoking sections or ventilation (which is often ineffective in preventing second-hand smoke exposure).

Brazil is also a particularly interesting country to study because the national smoking ban was preceded by state-level activity, including 9 states introducing comprehensive smoking bans and 17 states strengthening partial smoking bans. This “natural experiment” helped researchers isolate the impacts of the different types of bans from 2000-2016 using a combination of municipal-level data and telephone surveys.

  • Comprehensive bans were associated with a 5.2% reduction in infant mortality and a 3.4% reduction in neonatal mortality.
  • Partial bans were associated with a 3.3% reduction in infant mortality, but no change in neonatal mortality.

Overall, strengthening smoking bans were estimated to have avoided over 15,000 infant deaths in Brazil, with the majority in the São Paulo and Rio de Janeiro owing both to their large populations and early implementation of comprehensive smoking bans. Notably, benefits were also greatest in municipalities with lower educational attainment and higher poverty rates, indicating significant equity benefits of these policies as well.

While this research was led by Imperial College of London’s Dr. Hone, the study was a truly international effort. Co-authors hailed from Brazil’s National Cancer Institute and Ministry of Health and the University of São Paulo, the University of Rotterdam in The Netherlands, the University of Edinburgh in Scotland, and the International Union Against Tuberculosis and Lung Disease.

This study was published on the World Health Organization’s World No Tobacco Day, and the goals of this research are similarly international. While the risks of second-hand smoke have led to comprehensive smoking bans in many high-income countries, lower- and middle-income countries (LMICs) have lagged behind – an issue that is often compounded by higher rates of smoking and second-hand smoke exposure.

With one-third of developing countries lagging behind the UN’s Sustainable Development Goal 2030 targets for neonatal mortality, this study of the impact of smoking bans in Brazil could thus be an important catalyst for progress in other LMIC contexts around the world. Public health students and professionals aspiring to make similar global impacts can join Imperial through the online Global Masters of Public Health degree.  

 

Imperial College and U.S. Researchers Find Better Food Policies Could Save 230,000 Lives

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Imperial College and U.S. Researchers Find Better Food Policies Could Save 230,000 Lives

Cardiovascular disease, including heart attacks, strokes, hypertension, and a wide range of other illnesses affecting the heart and blood vessels, is perhaps the biggest public health challenge in the United States. It causes about 800,000 deaths and 6 million hospital admissions every year, and it is a particularly urgent priority for policymakers because it disproportionately impacts lower income groups.

Dietary factors are one of the leading causes of heart disease, and a new study indicates that about 230,000 deaths could be prevented through 2030 in the U.S. with a combination of several specific food policy interventions. The international research team was led by  Dr. Jonathan Pearson-Stuttard of Imperial College London’s School of Public Health, whose new online Global Masters in Public Health degree is making this kind of impact possible for students anywhere in the world.

Researchers used the US IMPACT Food Policy Model and probabilistic sensitivity analyses to evaluate several potential policy pathways to reduce U.S. cardiovascular disease (CVD) incidence through 2030. Options studied included:

  • 10% tax to increase the costs of sugar-sweetened beverages (i.e. a soda tax)
  • 10% subsidy to reduce the cost of fruits and vegetables
  • 30% subsidy for fruits and vegetables for Supplemental Nutrition Assistance Program (SNAP) recipients
  • A national mass media campaign aimed at increasing consumption of fruits and vegetables

In terms of overall benefits, the 10% nationwide subsidy on fruits and vegetables had the biggest modeled impact by far, with about 150,500 CVD deaths prevented or postponed by 2030. By comparison, the 30% subsidy for only SNAP recipients would save 35,100 lives, a 10% soda tax would save 31,000 lives, and a one-year mass media campaign would save 25,800 lives. Altogether, a combination of these policies could save 230,000 lives by 2030.

In addition to looking at overall CVD morality, the study also examined the extent to which these approaches reduced the socio-economic disparities in CVD impacts. While the media campaign and the national subsidy and tax policies had no impacts in this regard, the targeted 30% fruit and vegetable subsidy for SNAP recipients (who are, by definition, low-income households) could reduce the disparity of CVD mortality by about 6%.

Thus, while implementing all of these policies could have the best outcome, the study suggests that fiscal strategies to target the price of fruits and vegetables vs sugary beverages would have a much greater impact than public education and awareness strategies. Moreover, it should be possible to shrink the disproportionate burden low-income communities suffer from heart disease by targeting more aggressive subsidies towards these households.

While this research was focused on the U.S. context, it was conducted by a team spanning a number of institutions spread across multiple countries. Co-authors of the report hailing from the eastern side of the Atlantic include Dr. Pearson-Stuttard of Imperial College London as well as researchers from the University of Liverpool and the Medical University of Gdansk, Poland.

U.S. institutions were also very well represented, with researchers from Tufts University, the Montefiore Medical Center, Birgham and Women’s Hospital, and the American Heart Association. Collaboration between Imperial College and U.S. researchers is very common; U.S. researchers were the co-authors for nearly 8,000 papers published by Imperial researchers from 2015 to 2017, more than any other country! Additionally, the report drew on support from a grant from the National Institute of Health, part of the U.S. Department of Health and Human Services.

If you’re interested in making this kind of impact on public health and public policy in the US – or anywhere else in the world – the Global Master of Public Health degree from Imperial College gives you a chance to collaborate globally online and on your schedule from wherever you are.

 

Join the Global Classroom: The University of London

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Join the Global Classroom: The University of London

The University of London and member institution Goldsmiths have partnered with one of the world’s largest online learning platforms, Coursera, to offer a brand new suite of computer science degrees.

“One of the biggest advantages of online study is how flexible it is – take advantage of that.”

If you’re considering applying and wondering how online learning compares with traditional face-to-face teaching, then look no further – we asked some of our new BSc Computer Science students for their top tips on how to make the most of being part of the global classroom.

Be self-disciplined

“If you’re balancing your studies with work or other commitments, then make sure you set aside time each week to login and complete your assignments.” – Alexeia Wiesner, BSc Computer Science (Web and Mobile Development), South Africa

“The course is demanding and you must plan your week to fit it in. Personally, I have an hour’s commute to and from work each day and I listen to the classes on my phone in the car and then go back and review the materials when I get home.” – Marcello Pires dos Santos Ferreira, BSc Computer Science (Data Science), Brazil

“Read the University’s guidelines on how many hours you should spend studying per semester, per course and try to stick to that. Otherwise you could end up with a work debt and have to catch up.” – Dilpreet Singh, BSc Computer Science (Data Science), Canada

Take advantage of the flexibility  

“One of the biggest advantages of online study is how flexible it is – take advantage of that. At the beginning of the programme I was really busy with work and couldn’t start studying immediately but then I could spend a weekend working through a couple of weeks’ study to catch up. Just make sure you’re organised and manage your time.” – Amanda Maria Bizzinotto Ferreira, BSc Computer Science (Web and Mobile Development), Brazil

“This degree is a win-win for me. I haven’t had to quit my job and take time out of my career – I’m working and studying on my own schedule.” – Dilpreet Singh

“With traditional face-to-face teaching you can take notes but sometimes you might miss something. With online learning you can always watch the video again. And I like that I can travel around and still access my studies – it’s good not to be tied to one place.” – Ricardo Diaz, BSc Computer Science (Machine Learning and Artificial Intelligence), Peru

The more you put in, the more you get out

“If you’re new to online learning take time to watch some of the videos twice – that way you can layer your understanding and make sure you don’t miss anything.” – Dilpreet Singh

“I work full time and I don’t always have a lot of extra time to study so when I get the chance I like to dive right in and access as much content as I can. With this programme I can complete four or five weeks’ work in a few days, which is great.” – Ricardo Diaz

“Don’t just watch the materials and complete the assignments – partake in the discussions too. Slack is a great resource if you get stuck.” – Alexeia Wiesner

Remember that you’re part of a community

“My classmates all have different backgrounds and different levels of experience and I’m finding that people are really willing to take the time to explain things. No question goes unanswered on the slack channel.” – Amanda Maria Bizzinotto Ferreira 

“I always think you learn something better when you teach it to someone else. With the slack channels and the discussion forums there are lots of different ways to interact. And the teachers encourage you to engage with other students, setting team work. It’s a really good culture.”  – Ricardo Diaz

“I think a lot of my classmates have done some foundation study before this degree or are working in the field so they have a lot of knowledge, which is great for shared learning.” – Marcello Pires dos Santos Ferreira

Enjoy it!

“This course is great because they’ve put a lot of effort into making the content interesting and engaging. There’s one module that’s themed around working as a detective and solving puzzles using the skills you’re learning – so you’re having fun while you’re studying.”  – Alexeia Wiesner

“I’ve already completed around 30 courses on Coursera – it’s a really well-structured platform that encourages you to study every week. And the content from University of London and Goldsmiths is fantastic. I’m studying in a totally different way and really enjoying it.” – Marcello Pires dos Santos Ferreira

“The lectures are great. The videos are never too long so it’s easy to stay focussed. I’m looking forward to what’s still to come.” – Amanda Maria Bizzinotto Ferreira 

Find out more about studying our BSc Computer Science programmes online.

 

Meet Estella: An Up-and-Coming Journalist Passionate about Social Change

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Meet Estella: An Up-and-Coming Journalist Passionate about Social Change

Coursera for Refugees launched in 2016 to provide free access to Coursera’s catalog to refugees around the world. Today more than 26,000 refugees are learning on Coursera, including Estella.

Estella is a 25-year-old aspiring journalist living in Rwanda after she had to leave her home in Burundi. She participates in Coursera for Refugees through the UN Refugee Agency (UNHCR). In her own words, here’s her story:

I had heard about Coursera from a friend who was talking about learning platforms and opportunities offered by UNHCR-Rwanda. That same day, I enrolled in my first course: Become a Journalist: Report the News! from Michigan State University.

I had always wanted to take journalism courses, but Burundi universities don’t have journalism departments. When I arrived in Rwanda, life was not exactly smooth sailing. I couldn’t afford to attend the school of my dreams, but I wasn’t going to give up.

“I am passionate about social change and journalistic reporting.”

In 2015, I participated in a church writing group for the Africa Haguruka Magazine, where I got my first taste of journalistic writing. Later, I worked as a writer for Diva Magazine, which celebrates women’s achievements and innovations. While this was a great start for my budding career, I realized I couldn’t go further without more knowledge about the field.

“Finding Coursera was an incredible opportunity for me. I saw it as the beginning of a new journey. I have completed four courses and plan to continue learning in order to achieve my dream of becoming a journalist!”

Coursera and UNHCR-Rwanda have made it easy for me to continue my education. The skills I learned on Coursera give me confidence that will open new doors and job opportunities for me. I don’t plan on stopping here: I’ll keep learning in order to become an even better journalist and communicator.

My next courses will be “Transmedia Writing” from Michigan State University and “Transmedia Storytelling: Narrative Worlds, Emerging technologies, and Global Audiences” from UNSW Sydney.

 

Meet Ehab: A Peace Advocate Building a New Life in Germany

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Meet Ehab: A Peace Advocate Building a New Life in Germany

Coursera for Refugees launched in 2016 to provide free access to Coursera’s catalog to refugees around the world. Today more than 26,000 refugees are learning on Coursera, including Ehab.

Ehab is a 26-year-old student resettling in Germany after fleeing Syria. He participates in Coursera for Refugees through Kiron Open Higher Education, a non-profit organization that grants access to higher education for refugees and asylum seekers. In his own words, here’s his story:

“I study and learn because my country needs help. We need to encourage Syrian youth to participate in the peace-building process, to work towards democracy, and to fight for social justice.”

My name is Ehab and I’m originally from Homs, Syria. In 2013, I began working with young people around the world in peace-building efforts through the United Nations.

When I arrived in Germany in 2015, I had practical experience leading youth advocacy, but I lacked the formal academic knowledge that could take my work to the next level.

I started looking for opportunities to enter a German university, but it was harder than I expected due to language barriers, registration requirements, and documentation issues.

I began searching for ways to study political science online, and I discovered Kiron, a non-profit that provides refugees with access to higher education.

“Through Kiron, I learned about the Coursera for Refugees program which opened doors for me. I was amazed by the selection of educational content available online from top universities.”

Through Coursera for Refugees, I’ve taken many courses including:

These courses helped me build important soft skills like organization and project management. This improved the quality of the work I do with the Syrian Youth Assembly (SYA), a platform I helped establish to encourage young Syrians to work together on peace-building and development projects. We were able to partner with Coursera for Refugees to provide access to more than 13,000 refugees around the world, giving them the opportunity to start careers in fields like web development, graphic design, and application programming.

“One day, I dream of becoming a peace ambassador so that I can advocate for peace all over the world. ”

Ehab is currently studying Economics, Politics, and Social Thought with a focus on Peace-building and Youth Participation at Bard College in Berlin. He plans to continue his work with the Syrian Youth Assembly.

 

Winners of Our Blackout Poetry Contest

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Winners of Our Blackout Poetry Contest

“Restrictions” by Leilani Araujo

“The Cure” by Hazel Bagley

“Bruised and Broken” by Michelle Chen

“Writing” by Will Cummings

“A Gleaming New Palace” by Anaïs Fournier

“Greece in Ruins” by Samuel Hamilton

“Untitled” by Mary Hanson

“vinegar” by Lilian Huang

“Tell Us Art” by Samiha Khan

“Empty Promises of the Mind” by Gianna Lanfrank

“Love in Color” by Mary Lepore

”Crying Ourselves to Death” by Lola Mahnke

“Anxious” by Ankhitha Manjunatha

“Assign a Universe” by Ava Neumaier

“MY WILL” by Cailah Parker

“Falling” by Riya Prakash

“On Solidarity” by Helen Qian

“The Smile” by Samantha A Rodriguez

“My Beloved” by Zach Rosenberg

“The Voice of God” by Kylie Snyder

“In the Aftermath, We Are Selfless” by Sarah Street

“Whispers” by Emily Tadlock

“Painkillers” by Zaira Vaquero

“Game Over” by Destiny Velazquez


Contest judges: Amanda Christy Brown, Shannon Doyne, Jeremy Engle, Michael Gonchar, Natalie Proulx and Katherine Schulten

Five ways online learning can help your career path

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Five ways online learning can help your career path

Online learning offers value at any stage of your career. Whether you’re just starting out in the working world or seeking a promotion to a higher position, online learning can improve your marketability to employers and prove your passion for your role.

What do professionals in recruitment and learning and development think about online learning? FutureLearn conducted a survey of 600 individuals to find out.

Infographic depicting five ways online learning can help your career path

Wherever you’re at on your career path, online learning will help you progress in the right direction. Think of it as your own career compass.

Join online courses to develop soft skills, build industry-specific knowledge, and grow your confidence to take the next step.

*The survey was conducted in August 2018 among 600 professionals with responsibility for either recruitment or learning and development within their organisation. The respondents were split across the UK, US and Australia with 200 in each country.

Perception in the E-Learning World

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Perception in the E-Learning World

Hyundai had a problem.  They were about to launch a luxury vehicle in the 40K range, in the United States to attract the customers of BMW, Mercedes-Benz and Lexus (to name a few).  They recognized though that these same customers were unlikely to buy because they would be unlikely to have a Hyundai in their driveway.  Back then, the brand was different. 

What then should they do?  They came up with a solution to solve the perception problem.  Remove any mention of the brand Hyundai on the car.  Give it a logo that is eerily similar to a Bentley logo.  Then launch it.

The name of the vehicle? Genesis. 

And where at one time, the name Hyundai was mentioned in the ads for Genesis, just recently that is no more. 

Perception issue  – solved.

In the e-learning space there continues to be in some sectors, a perception problem. Often self-inflicted by the vendor themselves, it nevertheless continues rampant. From Talent Management systems with learning as a component, to learning systems in general, to new learningtech tools, perception really creates conflict, where it doesn’t have to be that way. 

Let’s first take a look at the term e-learning itself. When coined all those decades ago, it was an umbrella term for online learning.  And under that umbrella, was LMSs, LCMS, authoring tools, assessment tools, web conferencing and so forth.  

Nowadays?  Vendors use the term as a term itself, calling content within their learning systems as e-learning, to differentiate from classroom training (i.e. ILT). 

That is a perception problem, that isn’t totally solved, rather it is a band-aid solution.  Why not reference it similar as WBT compared to ILT?  Or just call it courses, videos (which they do) and so forth, since you will be viewing it uh, online.  Then ILT is face to face or call it classroom training.   Systems will refer webinars as webinars and seminars as seminars, so the whole online learning courses are the only ones where the term itself creates confusion. 

Authoring Tools

One sector that implies that it doesn’t have a perception problem are authoring tools, and in some ways it is true.

When a vendor calls themselves an authoring tool, consumers looking for an authoring tool, knows what that means.  Now, they may not know the functionality or capabilities, but they know this tool enables them to create courses.

Brand recognition of course is very strong in the authoring tool space, so much so, that many buyers are only aware of a couple of vendors that have been around a long time.  Yet, I have never heard of a fellow vendor or even a consumer say, “you know, I do not want a traditional authoring tool or we are not a traditional authoring tool.” 

There are plenty of authoring tools that try different things, and some have come up with some original ways of trying to appear one way versus another.  Many buyers of Articulate think that Storyline is an online authoring tool, it isn’t.  You can upload a Storyline built course into Articulate’ online tool, but you are not building the course 100% online.  Storyline is still a desktop authoring tool.

Lectora on the other hand, has an online authoring tool, but for whatever reason continues to have it lag behind in features to their desktop tool, and continues to push their VR authoring tool more so, in my opinion, then the authoring tool itself.  Strong proof of this was seen at Learning Solutions, whereas their main authoring tool was not the focus, it was the VR authoring tool.

Many authoring tools have removed the ability to use storyboards as part of their product, but talk to any instructional designer or e-learning developer and a storyboard is a very useful tool.  Simulations is all over the board in authoring tools, with some vendors showing it in a better way to do it, others in an awful way.

Remember when I said authoring tools imply there isn’t a perception problem and that in some ways that is true?  Well, in other ways it isn’t.

However, the perception that an authoring tool will enable you to create an unbelievable course is there.  The reality though is you need to have certain skill sets (which you can learn), to achieve that.

So, vendors in the authoring tool space pitch the perception that creating a course is easy to do.  Fast and thus, by doing this, their product will have a course that your end users will love.

That is false.  Easy sounds great, but I’ve never seen a course built in two hours that will get folks to come back to it.   It just won’t happen.  

The perception though is far from different. 

Web Conferencing Tools

Ahh, no perception issues here.  Every web conferencing tool will enable you to do a webinar.  Some do a better job than others.   The perception issue though isn’t what a web conferencing tool does or it, it is that many vendors refer to web conferencing as a virtual classroom.  

Why not call it, what it is?  A platform to have webinars, which are similar to seminars, but online.   Seems to resolve that perception that a virtual classroom is somehow vastly different than uh, doing a webinar.

In the corporate space, if someone says “seminar” consumers know it means in a physical location.  Now, not everyone knows the term “ILT”, but pretty much everyone knows that term, seminar. 

A virtual classroom, reeks of education and especially K-12.  And when you think about that, how good is that memory to you, especially if you received a lot of spitballs to your face during that time?

Assessment tools

A perception issue exists. Again, not from the name itself, well the tool itself, but, the name.  Assessment is a scary term in the eyes of anyone who has every had one.  Some people perceive them as a personality or business assessment, like so many people are required to do at the job. 

Mention assessment in a course, and many end users, freak out thinking that somehow this is going to impact their job, if they do poorly.

Training folks know that the term “test” isn’t much better, so some call it a “quiz” as if the term seems so much less of pain.  This is due to the fact that in school, a test would send shivers down your back, a quiz?  Not so much.

Vendors in this space would do so much better if they conjured up a term that shows the positives of what an assessment can do, rather than the implication of negative.  If you call it Skills Improvement or something like that, nobody would perceive the negative connotation of an assessment, and the same applies to you having it with your course.

Digital Learning Platforms

No idea.  No, I mean the perception here is that no one has any idea on what this really means. It is so ambiguous that it could mean you have gone back to the days of online radios with how to play hang-man.  Vendors for some reason, think that calling a learning system, a digital learning platform makes it sound so groovy and modern that folks will flock to it.

Digital Learning isn’t what you think it means, this post explains why.  And here lies the biggest issue in the entire e-learning space, learning systems.

Learning Systems

If there was a way to create a perception problem, congrats to the many vendors in this space, because they themselves have created it.

There is no other sector in the e-learning industry that creates more confusion, more issues and significant perception issues, as the learning system space.

Terms alone add to this confusion and this perception, because what the space calls something doesn’t always mean what folks think it means. 

Mobile learning.  Most consumers think it means the vendor has a mobile app.  It doesn’t.  It simply means you can access their system via your mobile web browser.

Mobile-First?  Means nothing.  It just is great marketing copy.  Mobile responsive? Everyone can do that.  Means nothing. 

Social – ahh, folks think it means something so different than, what you think it means.  The term social learning was established based on a simple premise – social media tied to learning, equals social learning.  

Discussion boards, forums, chat rooms?   Been around since the early 90’s and isn’t really social as much, unless you think chatting in the lunchroom at your workplace is a form of social learning.

Vendors embraced “Facebook” like, and blogs and wikis – to reinforce social.  Yet, social as I often note, still is stagnant.  A stream of people communicating with one another, isn’t social hip, it is been there, seen that.  How many vendors offer an Instagram like experience?  The same number who offer social engagement on steroids? Zero.

Analytics?  You might think it means extensive metrics, but it doesn’t in the learning system space.  It just means a few metrics, often ones, that will not help you with effective analysis to deliver better results with your employees or customers.  Views means nothing, unless you are into SEO and see that as a measure of learning.

Data visualization?  Vendors love to pitch it, but it does not mean a histogram, graph or pie chart that you can do in Excel. 

An LRS?  Don’t even get me started.  What it was created for, and what it is being used for, are two different things.  

Learning System Types

Oh, the worst.  The absolute worst.  No wonder the entire planet of people are confused.  A huge perception problem. 

Instead of making it simple, vendors have found new ways to make it difficult, so much so, it creates confusion even before people start to look.  I won’t blame vendors alone for this issue, plenty of “experts” and others, have only stoked this confusion, leading buyers to perceive one thing, when in reality it is far from different.

I note often, traditional as one such term, which has been driven so often into folks, that they actually think it is synonymous with systems that have been around for a long time and thus means they are antiquated.

When someone says traditional, I know they are thinking of SumTotal, SuccessFactors and Cornerstone.  Yet, on my NexGen grid for 2018, Cornerstone was in the upper right quadrant (the best quad to be in). 

And to be fair, each of the platforms are HCMs (Human Capital Management systems), where learning is a key component, and in most cases the one that drives the most revenue. 

None of them have a built-in business intelligence tool, yet 99% of the learning system space, even the newbies, do not either.  One vendor who does? Spoke.  And they are not brand new to the space.

Learning Systems Market

One vendor I know was quite accurate when they said that if they were to ask their customers what they were  (i.e. type of system), it would be all over the place.  An LMS. An LXP. A digital this. An employee that. 

And yes, that is fair.  But to be quite honest, it happens because the vendor themselves fails to stay true to what they are.

If you are an LXP, say it and stay with it.  If you have features that are over 90% like an LMS, then you are in essence an LMS.  You don’t look at a car and say, well it has 90% of features like a truck, but it is a car.  No, you will say, it has features like a car, but it is a truck.

LMS for whatever reason, has a huge perception problem in the space, and I refer back to the folks who jumped in early on (as if that is a bad thing), built up huge brand awareness, which in some ways surprisingly been a detriment to them.  

It is weird to say the least.   Do you know which vendor in the learning system space (online) has been around the longest?

Blackboard.   Yet, I never hear those same terms that are tossed towards the folks such as Cornerstone and SumTotal.  

Consumers will tell me frequently that they are confused when it comes to learning systems.   Ask them if they have heard of Sales Enablement Platforms for sales training? Blank stares.   LMS? Yes.  LXP? Mixed, with most unaware.  Learning platform? Ambiguous enough to work.

Training management system?  Sure, but it is more of use for training operations, such as scheduling much more so than for you to conduct online training courses, like an LMS, LCMS, or LXP.  

I saw a briefing last week by a well-known vendor who had on their ‘content’ marketplace page, a training management system.  I mentioned it, and I think they were surprised, since I surmise many people are unaware – i.e .consumers, if they show that to prospects.  

The learning system space also has a problem attracting folks who what a system specifically for customer training.  I know some vendors call it customer education, but it is customer training.  Customer education sounds dated, and refers back to well, education.  Yuck.

But, talk to folks who walk the trade show, and so many will say they can’t find a system that focuses on customer training or B2B/B2C.  Why?  Because the vendor themselves and their salespeople push employee training and learning as the primary.  Their literature, messaging, marketing all say employee.  And while it is true, that there are employee only systems, that message often gets lost in marketing speak.

If I provide only customer training for my system, say it.  If I do B2B, say it.  If I offer B2B/B2C and employee training or learning, then that is what I offer and say it.  Don’t call it workforce learning platform, because it implies you only offer employee training.

When a vendor calls themselves a mentoring or coaching platform, many buyers know what that means or at least have an inkling. 

But even there, those vendors seem to thrive on terms that make zero sense. 

Bottom Line

If your learning system can do quite a bit, why not call it a learning ecosystem?  It says that it can do this now, but you can build on as you grow and expand. 

That vendor I saw last week, has decided to slide their LXP under the header of their name and the term “cloud”.   Why?  I’d follow the Hyundai route and give it something new, and exciting.

I know vendors who have “learning” as part of their company name.  It screams to me custom development shop. 

Drop the learning part. 

Want to change the perception of your brand?  Replace the name with something that attracts attention and exudes whatever you are trying to say.

It isn’t that difficult.

In fact, as authoring tools like to point it,

It’s easy.

E-Learning 24/7