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Industry Corner Spotlight: Accounting

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Industry Corner Spotlight: Accounting

Each of us is accountable to something. Or someone. Organisations carry the same responsibility. In companies, accounting is the language of all business. Every business needs to be honest about its numbers. No fledging. No inflating. No exaggerating. Good accounting helps a business make decisions and plays a critical role in the planning and controlling processes. To get a better understanding of how companies balance books, and don’t go into the red, we sat down with a qualified CA, Nhyira, to learn more. 

Meet Nhyira (CA)SA

Tell us a bit about your background.

My name is Nhyira Asante (p.s. you don’t say it, the way it’s spelt) and I’m a CA(SA) currently working as an investment analyst.

What made you decide to go into accounting?

The age-old question – well I’m in this specific field via my mom’s direction. She always wanted to be an accountant but didn’t get to be one until later on in life, so she encouraged me to pursue it. When I saw the stars aligning in terms of academics, I gave it a full hearted “go” and I’ve often looked back since then (I jest, it’s a pretty fulfilling career).

Understanding accountancy

For those who don’t know, what does an accountant do?

An accountant essentially works at making sure the financial side of a business is kept in check by recording transactional information and then provides insight into what all the numbers mean.

What courses did you take to become an accountant?

I went to Wits and studied a Bachelor of Accounting Sciences in my undergrad and then a year of postgrad for my CTA (Certificate in the Theory of Accounting).

What additional certifications, exams, and memberships have you had to complete as part of your career journey?

As soon as CTA was done, I wrote my first Board exam which is a technical exam, and thereafter my second and final Board exam which is a more “practical” exam.

Are there different types of accountants?

Yes, we can break it down by qualification (there are professional accountants, chartered accounts, chartered certified accountants, management accountants etc.) but all with a similar focus on providing accurate financial information to assess a business’s performance / forecast future performance. Then there are the roles that accountants perform as well – they can be bookkeepers, financial managers, CFOs, investment analysts, entrepreneurs – any number of things.

What essential skills should every accountant have for success?

Key would having a good handle on the organisation and paying attention to detail.

Do aspiring accountants need to be good at math to succeed? 

Fortunately, yes otherwise people would sue us consistently and constantly.

What qualities and traits do you need to succeed?

The traits that help me in my current role in a more personal sense a very strong prayer life for strength (the job is immensely challenging) and the ability to persevere no matter the challenges.

What are the daily challenges you face as an accountant?

Usual stress of meeting near term deadlines in the most efficient and accurate manner.

In what sectors can accountants work and where are they most sought after?

Luckily, we can work across sector – as long as there is a need for someone to understand financial information there will be a need for an accountant.

What are some misconceptions about being an accountant?

That we are boring, stingy, penny pushers that people should ignore.

The life of an accountant

What does a typical day in your life look like?

My journey is a little different from a typical accountant’s – I work in an investment bank so my day to day involves covering admin and transactional points that may arise on one of the deals (selling and buying corporate businesses and providing other strategic advice to company leaders) I handle – this includes preparing materials, taking notes, valuing companies etc.

When you started on this journey, what was your vision and mission?

  • My vision was to help people with their businesses and financing so entrepreneurs would be able to execute on their dreams and visions.
  • My mission also slowly became about debunking the information barrier that exists between people who are well versed in how to work in a corporate, investing etc. and those that don’t have access to that information.

What are some of the daily habits you do that contribute to your success?

  • I try to take notes of everything I need to do, to help me keep track (I’ve always heard that a short pencil is better than a long memory)
  • Motivating and challenging team members towards a greater common goal
  • I exercise integrity and try to be reliable which results in more trust in the system for a more conducive work environment. 

What’s the biggest sacrifice you’ve had to make, and would you make it again if necessary?

The biggest sacrifice is an ongoing motif in my current role – my job is quite intense, as a result, I’ve had to sacrifice quality time with family to cater to my job.

Challenges of being an accountant

Have you experienced any failures or setbacks as an accountant and what lessons did you learn from that experience?

  • Definitely, in the words of Donnie McClurkin – “we don’t fall, we get up” (paraphrased).
  • I had quite the challenge in my post grad year but managed to pass what is a dreaded year for most accounting students.

What do you know now about being an accountant that you didn’t know before you started your career?

Accountant roles post qualification are so wide and varied – it enables you to do anything you would want to do.

Who inspires you and pushes you to keep going?

I want to build a more beautiful life for my parents – the idea that I will be able to make that happen day one day keeps me going.

Is work-life balance something you can achieve in your job as an accountant?

In general – it is within reach however in my current role, its rare.

What are some non-negotiable things you practice in your role?

  • Preparing for meetings
  • Having a post debrief session with yourself to understand what was discussed in a meeting (Especially when there’s new information you’ve been exposed to)
  • Being diligent and excellent in the work I submit to the team (to the best of my ability)

Do you have any apps or tools you use to stay organised?

I use Microsoft Outlook.

What words of encouragement or advice would you give someone looking to become an accountant?

  1. Know your why (purpose for pursuing this career) – once that is established and unlikely to change, you’ll be able to contextualise what you’re giving up getting your dream and decide whether it’s worth it or not.
  2. Always practise gratitude for any opportunity that is presented to you – it opens countless other doors and opportunities.

Accounting for something

When working with clients, what are the easiest and most challenging things you must deal with?

  • Clients are easy to engage with generally, and it’s fun to win them over.
  • They can also be quite slow in providing responses that you would need to action your own work which is challenging.

How important is teamwork in this field and how do you ensure you build a strong team?

Teamwork as in most fields is important – building a strong team takes intentionality in building trust and a safe space for team members to share their knowledge and ask questions.

What are the possible career paths for someone who has completed (or is about to complete) their accounting qualification?

Moving overseas using your qualification, financial manager, investment analyst, entrepreneur etc. 

Your proudest moment in your career so far?

Qualifying as a chartered accountant.

Think you have what it takes to help companies keep account? Take our free workplace personality assessment below and find out who you are and why you do the things you do. Discover your skills, strengths and weaknesses and receive course recommendations to get your accounting career started.

Color Love | Romantic Pastels

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Color Love | Romantic Pastels

Romantic Pastels Color Palette

There is no better color palette to feature in February than one with baby pink & blue in it. Cold blue shades remind us of a chilly winter morning, while soft pastel pink adds a little bit of warmth. Such Romantic Pastels’ color palette screams that love is in the air.

Romantic Pastels Color Palette

We love pastel blue and pink shades paired together. This color combination can be great for children’s decor or romantic designs.

As always, we have put together a mood board with some inspiration. It is in perfect Pinterest format, so feel free to pin it for later.

Romantic Pastels Color Palette - Baby pink, blue and grey

See our collection of other gorgeous color palettes by visiting our color palette section.


What do you think about this romantic pastels color palette? Where would you use it? There are really no limits here. We would love to hear your thoughts. Share them in the comments below.

Lastly, learn about the power of color in blog design in our blog post to see how important colors are in all the projects you create.



And, of course, don’t forget to check the 2023 Ultimate Planners! Over 100 pages that will help you grow your blog and social media and plan your perfect year!


If you create something using today’s color palette, don’t forget to share it with us!

Picture Prompt: A ChatGPT Valentine

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Play with The Times’s A. I. valentine generator and see what you think of the results.

Rihanna at the Super Bowl

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Were you watching last night? Are you a fan? What did you think?

Film Club: ‘What’s Tea?’

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What does it mean to be young, Black and queer today?

What Is Something You Want to Try, Even Though Others Might Think It’s Weird?

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The New York Dippers Club meets every morning to plunge into icy cold water. Is that something you would want to do?

A ChatGPT Valentine

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Play with The Times’s A. I. valentine generator and see what you think of the results.

Word of the Day: adamant

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This word has appeared in 166 articles on NYTimes.com in the past year. Can you use it in a sentence?

From Specialization to MBA — A Learner’s Path Through Gies College of Business

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From Specialization to MBA — A Learner’s Path Through Gies College of Business

Abubakar Abdullahi has been learning for years on Coursera from Abuja, Nigeria. When he decided to enroll in the Strategic Leadership and Management Specialization from Gies College of Business at the University of Illinois Urbana-Champaign (UIUC), he set himself on a path towards acceptance into the Master of Business Administration (iMBA) program. 

Abubakar started the iMBA program in the fall of 2022, choosing business analytics and digital marketing as his areas of focus. We recently caught up with him on his learning journey by asking him a few questions and he has much to share with other learners on Coursera.

What was your education and experience before the iMBA?

The first degree I ever earned is in civil engineering. I worked in construction for a bit and then in real estate. Later, I worked at a bank before becoming a full-time entrepreneur. I started businesses in different sectors, including a consulting firm for IT project management, and I also worked at a non-profit organization for agribusiness across Africa.

What made you want to earn your MBA?

Because of the work I do, especially with entrepreneurs and founders of small businesses and startups, I get lots of invitations to join the boards of organizations. Usually, they want someone with an MBA. For me to take the next step in my career, most jobs require an MBA. It’s also important to have one for businesses that I start or run. It was a no-brainer to pursue an MBA.

What attracted you to the online program from UIUC?

I kept seeing people online who went to UIUC and had such great things to say about the programs. I saw alumni working at some of the coolest companies. But the Strategic Leadership and Management Specialization is what really made me commit. I find myself applying what I learned in that specialization constantly.

What are your favorite parts of the iMBA program?

I think the networking opportunities on Workplace are really cool. There’s also a tool we use in courses called Yellowdig that helps you share articles, blogs, and more. The program is so much more interpersonal than I thought it would be. You get to connect with so many people.

Would you recommend the iMBA program to others?

I definitely recommend the iMBA program—especially to Nigerians. In Nigeria, there’s a scramble for international knowledge and experience working outside the country. The iMBA from UIUC offers excellent opportunities because of its reputation and flexibility. With this program, you can earn a degree from one of the best universities in the world. You can also pay as you go and choose how many courses you take based on your budget. It’s a really great program. There’s no reason why I wouldn’t recommend it!

Could you be on a path similar to Abubakar’s?

Enroll for free in the Strategic Leadership and Management Specialization or apply now to the Master of Business Administration (iMBA)—both from Gies College of Business at UIUC.

A Q+A with AI UVA Professor Rajkumar Venkatesan

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A Q+A with AI UVA Professor Rajkumar Venkatesan

Winning digital marketing strategies are driven by innovative marketing leaders who relentlessly pursue new ways to connect with their markets using the latest digital tools, from artificial intelligence (AI) to machine learning and more. The AI Marketing Certificate from the Darden School Foundation is designed to provide managers with the framework to advance their marketing strategies to deliver dynamic and personalized customer experiences.

We recently asked Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration at the University of Virginia Darden School of Business, about his experience teaching in the AI Marketing Certificate program on Coursera.

Can you tell us a little bit about yourself and how you came to UVA?

I completed my undergraduate degree in computer engineering in 1997 in India. At that time, I took classes in this new thing called neural networks in my final year and I did my final year project on genetic algorithms, both of which are now part of the AI toolkit. When I came to the United States to do my PhD in marketing, my PhD advisor told me that technology and computers are going to play a big role in marketing and asked if I would be interested in pursuing this in my PhD. At that time, I did not think much of it and just said yes. I took classes in economics, marketing, consumer behavior, etc. and found it really fascinating. So, I stuck around and finished my PhD. I then taught marketing research at the University of Connecticut, and then marketing analytics at the University of Virginia from 2006, and digital marketing since 2015. Charlottesville, VA is now home and our two sons were born here in Charlottesville. 

Why did you want to get involved in online learning and why is the AI Marketing Certificate suited for online learning?

Online learning has tremendous reach. I can spread the message globally in my research, teaching and learning as it relates to AI Marketing. Online learning and the AI Marketing program provide flexibility for participants to learn at their own pace in a structured and  engaging environment. Both program participants and I get to learn from industries across the  world.  

The AI Marketing Certificate program is suited for online learning because there is tremendous potential and growth in AI in many industries globally. Furthermore, a platform that brings together people with different experiences is the right medium for the AI Marketing Certificate program. 

Why is AI Marketing such an important topic? 

“The art challenges the technology, and the technology inspires the art.” 

I think this quote from Jon Lasseter is very appropriate to understanding the evolution of marketing. Like art, marketing also has a symbiotic relationship with technology. In the old days, one had mass marketing on the radio. When the new technology of TV came about, we saw the golden era of television commercials, but we still had one ad for all the customers. Then, we had the advent of cable TV and we started segmentation as a brand perhaps had 3 or 4 ad versions for their different segments that aired on the appropriate cable channels. With direct mail, we started the advent of one-to-one marketing and started to increase our customization.

Then we had digital marketing and the rise of the internet provided more customization. With AI, we are at the stage where brands are personalizing their marketing to a segment of one. All through this evolution, though, the fundamentals of marketing hold true – address customer needs, focus on benefits vs. features, develop emotional connections, be authentic, and more.

What excites you most about the courses in this certificate program? 

What excites me most about this certificate program is that it focuses on application of skills and the program courses follow the AI Marketing Canvas framework, and these two aspects connect and build upon each other. What also excites me is that the course projects within the certificate program are a mix of applied exercises and simulations that provide participants with the ability to practice and apply their skills. Finally, participants can use and apply all course projects as a framework and roadmap in developing AI capabilities within their own organization. 

How could students apply these courses to their career goals or their professional  life? 

This course does not focus on coding and developing AI algorithms, rather, it focuses on effectively using existing AI algorithms to personalized marketing. In these courses, participants can use the structure, framework, and guidance of the course projects within their own  organization in developing AI capabilities.  

For participants who might be interested in a career in AI Marketing, this program will provide an  understanding and framework of AI and its main applications in AI Marketing. Together, the projects and assignments in this program allow for a deeper and richer understanding of the potential of AI within the organizations in which participants desire to work. 

What’s one tip for people starting the program? 

Participants should come prepared to interact and engage with the course material and peers within the program. This will allow for participants to shape and develop unique perspectives and learn from others experiences within this program. Finally, participants should come with a curious mindset to learn and contribute to meaningful discussions and interactions in the  program.