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Film Club: ‘What Is War to a Grieving Child?’

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Film Club: ‘What Is War to a Grieving Child?’

6. To learn more, read “What Is War to a Grieving Child?” Mona El-Naggar, Jonah M. Kessel and Alexander Stockton, the filmmakers, write:

Kids didn’t start the war in Ukraine. They aren’t fighting it. They won’t be responsible for ending it. They have had little say in the matter, yet they have suffered deeply.

In the Opinion video above, we hear from Ukrainian children who have lost a parent during the conflict. A team from Opinion Video met them in western Ukraine, at a two-week retreat intended to give grieving kids the space and support to confront their pain and begin to heal.

The program, called Wonder Camp, is part of a support mission in Ukraine by an international organization, Children of Heroes Charity Fund.

“These kids are not part of this war, but they are casualties,” said Brice Espino, the chief executive of Children of Heroes, which provided the funding for the camp and gathered the participants. (Ahead Foundation, a Ukrainian group, supplied the camp’s personnel and ran the program.)

Children of Heroes is supporting more than 5,000 Ukrainian children who have lost a parent in the war. The group provides them with educational, housing, legal and psychological support until they turn 18.

“All they want is a normal life,” Espino continued. “We want to remind them there is a bigger world outside of this.”

The children’s accounts in the video, and the emotional wounds they reveal, are moving and powerful testimonies to the horrors of war and the damage the conflict has inflicted on Ukraine’s most vulnerable — and most innocent — population.

What Is Object-Oriented Programming? 

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What Is Object-Oriented Programming? 

Every programming language has its own syntax and features, and many of them also use different paradigms or styles of writing and organizing code. 

The most common programming paradigms are procedural, functional, and object-oriented programming. Object-oriented is the most popular, and the one most often taught in programming courses.  

Object-oriented programming is a software development approach that focuses on defining and sculpting named classes as entities with attributes and behaviors. One key benefit of object-oriented programming? It makes reusing and maintaining code easier. Ahead, we’ll break down what you need to know about object-oriented programming and the courses to take if you want to get started.

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The building blocks of object-oriented programming 

The object-oriented programming paradigm uses the following building blocks to structure an application: 

Classes 

Classes are user-defined data types used as a blueprint or template for the objects a software program will use in its operation. Classes define the methods and attributes that each object created from them has. Most object-oriented programming languages use classes, though some (like Go, for example) do not. 

Modern JavaScript has classes now, but it didn’t originally. It first used a similar concept called prototypes. 

Here’s an example class in JavaScript:

class Cat { 

    constructor(name, type) { 

        this.name = name; 

        this.type = type; 

    } 

    getTag() { 

        console.log(`Hi, my name is ${this.name} and I am a ${this.type}.`); 

    } 

    speak() { 

        console.log('meow'); 

     }  

}

Objects 

In an object-oriented language that uses classes, objects are instances of those classes created with specific data. To create an object with the Cat class above, we would use the following code:

const myCat = new Cat('Morris', 'Tabby');

When the myCat object is created, it calls the constructor method with the parameters we specify and sets the name and type attributes of the object. We get the following output when we call the methods we’ve defined above: 

​​​​​myCat.speak(); // Prints "meow" 

myCat.getTag(); // Prints "Hi, my name is Morris, and I am a Tabby."

Methods 

Methods are functions stated inside a class that define the behavior of the objects created from the class. They perform actions like returning information about the object or modifying the data contained in the object. The Cat class we created above has two methods: speak() and getTag(). 

Attributes 

Attributes are variables defined inside a class that describe what data the objects created from the class will contain. In our Cat class, we have two attributes: name and type. It’s common to set these attributes in the constructor of the class as we did above. 

The main principles of object-oriented programming 

There are four primary principles of object-oriented programming, including encapsulation, abstraction, inheritance, and polymorphism. 

Inheritance 

Inheritance allows a class to inherit the features of other classes. The original class is called the parent class, and the class inheriting the features is called the child class. Inheritance provides reusability. The child class can also add new attributes and methods. 

Inheritance is often used to create generic parent classes and child classes that have more specific functionality. Here’s an example using our Cat class as a parent class: 

class Tiger extends Cat { 

    huntGazelle() { 

        console.log('hunting');  

    }  

}

This new Tiger class has all the methods and attributes of the original Cat class but also has a huntGazelle() method.   

Encapsulation 

This principle means that all the important data and functionality of an object is contained within that object. Only select information that is needed outside of the object is exposed to the outside world. When an object is created from a class, the methods and attributes are encapsulated inside the object. Encapsulation also hides the implementation of this code inside the object. 

Encapsulation requires that you define some attributes and methods as public or private. “Public” dictates that the attributes and methods can be accessed, modified, or executed from the outside. “Private” limits access to use from inside the object. Attributes and methods can also be defined as protected. This means that classes that inherit from the parent class can also access these attributes and methods, just like the parent class. 

Encapsulation also adds a layer of security by preventing attributes from being changed or methods from being executed by the outside world, which can cause unintended data corruption. Here’s an example: 

​​​​​class Cat { 

        // This is a private attribute 

        const #sound = 'meow'; 

    constructor(name, type) { 

        this.name = name; 

        this.type = type;  

    } 

    getTag() { 

        console.log(`Hi, my name is ${this.name} and I am a ${this.type}.`)  

    } 

    speak() { 

        console.log(this.#sound); 

    }  

}

The sound attribute is hidden from the outside world in this class. This ensures that the class can’t be modified by other code, like code to make the cat bark.

Abstraction 

Abstraction is a means for providing a higher-level interface for interacting with objects. It extends the encapsulation principle by making only key attributes visible to a user and hiding the remaining complexity. This suggests that the complexity of the actual object can be represented by a simple class with a limited number of methods you can execute or attributes you can access. 

One way to imagine the concept of abstraction is to think about driving a car. To make the car turn right, you only have to turn the steering wheel right. The driver doesn’t have to know how the tires, rack and pinion, or power steering pump works — they just turn the wheel. Having to manage all of those other things while driving the car would cause chaos and a lot of accidents. 

Polymorphism 

Polymorphism means objects can share behaviors and can take on more than one form. So far, we have created two classes: Cat and Tiger. If another part of our program has a random list of objects created from these classes, we know we can loop through them and call the speak() method on any of them.​ ​Because of polymorphism, we know that any of these objects contain that method. 

With inheritance, a child object can also override the functionality of the parent object. Remember when we created the Tiger class, but the tiger still meowed like a cat? We can fix that by creating the class like this instead: 

class Tiger extends Cat { 

    huntGazelle() { 

        console.log('hunting');  

    } 

    speak() { 

        console.log('roar');  

    }  

}

Here we simply override the speak() method of the parent Cat class, and now our tiger will roar. Inheritance is what allows methods and attributes to carry over, but polymorphism allows those elements to take another form in a new class. 

The benefits of object-oriented programming 

There are many reasons the object-oriented paradigm is the most popular programming paradigm. Here are some of the main benefits: 

  • You can represent complex objects with simple, reproducible classes. 
  • The same object you create in one object-oriented program can be reused in other software. 
  • You can use polymorphism to define class-specific behavior. 
  • By encapsulating all the information about an object within the object, object-oriented software is easy to debug.
  • Encapsulation protects data from being modified from unexpected events and actions. 

Which programming languages are object-oriented? 

Simula, which was developed in the 1960s, was the first object-oriented programming language and influenced many of the programming languages we have today. While some languages are either purely procedural or functional, most of the popular ones support the object-oriented programming style in some way. Here are some of those languages: 

  • Java is a general-purpose programming language used widely in enterprise development and is object-oriented. 
  • Python is a popular programming language used for a wide variety of tasks that supports object-oriented, procedural, and functional programming.
  • Ruby is what is called a “pure” object-oriented language where everything in a program is an object. 
  • JavaScript is an object-oriented language that used prototypes instead of classes in its earlier days. 
  • C++ was created as an extension of the C programming language and is designed to be object-oriented. 
  • C# is an object-oriented language developed by Microsoft to run either in the .NET framework or the cross-platform .NET Core framework. 
  • Go is an object-oriented programming language that doesn’t have classes. Instead, you build up objects using composition. 

Learn more about object-oriented programming 

Learning object-oriented programming can change how you think about code and make you a better developer. By breaking up the requirements of a complex project into reusable classes, you can simplify the coding process, make your code more organized, and make it easier to debug.

You can learn the basics of object-oriented programming in any of the courses below: 

Each of these courses was created for beginners. So don’t worry if you know nothing about coding or very little about technology now. The course you choose will start by introducing you to the concepts of programming, teach you the fundamentals of the programming language itself, and leave you with multiple projects that will look great in your technical portfolio.

What’s Your Take on Beige Flags in Relationships?

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What’s Your Take on Beige Flags in Relationships?

Dunking Oreos into water. Posting only selfies on Instagram. Reciting random historical facts at the drop of a hat.

Deal breakers? Quirky and endearing? Benign, but baffling?

In “What Is a ‘Beige Flag’?” Callie Holtermann writes about the emergence of a new dating term to describe the kinds of odd traits of our romantic partners:

To sort through the chaos of modern dating, some taxonomically-minded singles apply a color-coded system to potential partners. Red flags are behaviors to avoid (deceit, poor dental hygiene). Green flags are go-ahead signs (honesty, owning floss).

So what is a beige flag?

According to the TikTok users who have latched on to the term in the past month, a beige flag is an odd trait in a romantic prospect that is not quite a deal breaker, but not exactly a plus, either.

Dunking Oreos in water instead of milk is a beige flag. So is turning on caps lock to type the first letter of every sentence, or maintaining a Lego obsession into adulthood, or being afraid of astronauts.

Benign but baffling, they are the kinds of things that might come up in a gentle roast. As one user put it, a beige flag makes a potential partner or a partner pause and say, “Huh?” for a few seconds before carrying on with the relationship.

“Everyone has their beige flags,” said Marisa Bertani, 29, an actor in Los Angeles. For example, her girlfriend of over a year moves her couch to a different spot in her apartment roughly every two weeks. Ms. Bertani said she did not mind the habit, but she did not understand it, either. “I’ve never met anyone in my life that can think of so many ways to rearrange a living room,” she said.

She posted a video about her partner’s quirks on TikTok, where the hashtag #beigeflag has more than half a billion views. The videos, which are often set to a schmaltzy saxophone soundtrack, function as a kind of humblebrag: They appear self-effacing while still serving as a flex of the poster’s relationship status.

Katie Chung, 17, responded to the TikTok trend, and the value of embracing beige flags, in a winning submission to our Summer Reading Contest:

What is a “beige flag?” One person I dated had a knack for reciting random historical facts at the drop of a hat; another had a penchant for organizing their bookshelf by the color of the spines rather than the author’s name. These traits were neither deal breakers nor instant attractions, but rather curious aspects that added individuality to their character: “beige flags.”

What fascinates me most about beige flags is their subjectivity. What may be an endearing quirk to one person could be utterly repellent to another. As I ponder beige flag TikToks and their comment sections, I witness a microcosm of the world’s opinions converging, showcasing the vast spectrum of human perspectives.

But the significance of beige flags extends beyond social media trends. It prompts us to reconsider the rigid expectations we impose on potential partners. In our quest for the perfect match, we tend to focus on red flags, fearing the pitfalls of poor compatibility. But in doing so, we overlook the beauty of embracing our partners’ quirks — the very things that make them unique.

Embracing beige flags means acknowledging that perfection is an elusive ideal, and relationships thrive on cherishing our differences. In an age marked by polarization and categorizing people as good or bad, welcoming the in-between becomes an effective tool for encouraging empathy; if we can extend this acceptance to other aspects of our lives, we can begin fostering a more compassionate society.

Students, read the rest of Ms. Holtermann’s article and then tell us:

  • What’s your reaction to the latest shade of flag in the sprawling lexicon of dating terms? Do you think it’s a helpful term? What are your relationship beige flags?

  • What about red flags (behaviors to avoid) and green flags (go-ahead signs)? Are there any that you feel strongly about?

  • Kimberly Moffit, a therapist in Toronto who specializes in dating and relationships, says that what is adorable to one person will almost certainly be repellent to someone else. Do you agree?

  • Our contest winner, Katie Chung, argues for the value of beige flags beyond social media trends: We should be careful not to overlook the beauty of embracing our partners’ quirks — the very things that make them unique. Does the quest for the perfect match keep us from cherishing our differences? Do you think that embracing beige flags can be an “effective tool for encouraging empathy?” Why, or why not?


Students 13 and older in the United States and Britain, and 16 and older elsewhere, are invited to comment. All comments are moderated by the Learning Network staff, but please keep in mind that once your comment is accepted, it will be made public and may appear in print.

Find more Student Opinion questions here. Teachers, check out this guide to learn how you can incorporate these prompts into your classroom.

5S and Beyond 6S: Enhanced Workplace Safety and Efficiency

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5S and Beyond 6S: Enhanced Workplace Safety and Efficiency

Most likely, you’ve heard of 5S. If so, you are aware that it is a technique for setting up a workspace to boost productivity and efficiency while minimising waste. It’s also one of the initial measures that many businesses take in their quest to become “lean.” If you didn’t already know that, you do now. In addition to helping a company become leaner, 5S can enhance workplace health and safety. Below, we’ll learn more about the 5S and/or 6S and how to apply them to make a workplace that is more orderly, effective, productive, and secure.

What is the 5S Programme?

To give you a general idea of what 5S is, here are a few definitions. It is a cyclical methodology that stands for Sort, Set in order, Shine, Standardise, and Sustain. It is a lean thinking method used to achieve continuous improvement. The American Society for Quality (ASQ) defines 5S as “a methodology that results in a workplace that is clean, uncluttered, safe, and well organised to help reduce waste and optimise productivity”[i]. 5S is a system that emanates from Japanese industries and culture consisting of five concepts Seiri (sorting), Seiton (organising), Seiso (cleaning, shining), Seiketsu (sanitising, standardising) and Shitsuke (sustaining)[ii].

Check out Exoexcellence Consultant’s collection of lean manufacturing and 5S online training classes to discover how our solutions can help your organisation.

Examining the 5S in More Detail

What Constitutes a 5S? The 5S method consists of five steps or phases, each of which starts with the letter S, as you probably have guessed. Each “S” in 5S is the first letter of a Japanese word because it was invented in Japan. To the delight of English speakers, each of those Japanese terms has been translated into an English word that likewise starts with the letter “S”.

  1. Sort (Seiri): When you sort, you take away anything from the workspace that is no longer required for the present stage of production. This could imply that you place them somewhere for long-term storage or even that you discard them.
  2. Straighten (Seiton): Another name for putting everything in order. After the extra objects have been cleared out, arrange the remaining goods in the most advantageous arrangement. Put items in their proper places to make them accessible when needed and to aid with waste reduction and efficiency.
  3. Shine (Seiso): Another name for sanitising or sweeping. Clean up the workspace once all necessary items have been rearranged and superfluous items have been removed. Don’t do this just once. Instead, create a cleaning schedule for each day. Daily cleaning has the advantage of allowing you to check the workspace and equipment for wear and damage.
  4. Standardise (Seiketsu): After you’ve sorted, straightened, and shone, it’s time to standardise (Seiketsu). This entails determining best practices to maintain the status quo and developing standardised procedures to ensure that tasks are completed effectively. Sort, straighten, and polish should be included in people’s job descriptions in order to ensure consistency.
  5. Sustain (Shitsuke): The fifth and last component of 5S is to maintain the practice. To maintain the 5S technique and practices current and prevent things from getting out of hand once more, use signs, posters, meetings, and other forms of communication. If you don’t keep the 5S message fresh in their thoughts, individuals may have a tendency to revert to the old practices. Keep in mind that changing a company’s culture is not simple.

Adding Safety to 5S: Even if 5S has “built-in” safety advantages, the narrative is far from over. Including safety in 5S can be as easy as remembering to prioritise safety during each 5S phase. Over time, a new “S” has been added to the 5S system to generate 6S systems. The 6S methodology is a result of the addition of Safety to the 5S methodology. This is also known as lean 6S safety, lean 6S, 6S, or 5S+.

Examples of the 6thS Relevant to EHS

The word “safety” can also refer to a distinct phase that comes after “sort,” “straighten,” and “shine,” but before “standardise,” and “sustain.” When straightening, you can arrange things not only to maximise productivity but also with a focus on safety. Don’t just put measures in place to increase worker productivity. For instance, you can also think about safety/EHS issues like worker strain due to ergonomics. So, perform a separate round of safety inspections after sorting, straightening, and shining. Additionally, you can include EHS considerations in a cleaning checklist for employees to complete during the Shine phase.  Practically, you can ensure that toxic canisters are closed when cleaning and organising. Next, select Standardise and Sustain. Basically, it’s a good idea to include safety in each of the five Ss.

EHS is Still Beyond 5S for Big Conglomerates & Medium Scale Industries

It’s great to have safety when implementing the 5S programme but occupational health safety and environment is still a big area that needs specialised efforts as well in medium-sized and big companies. Therefore we also recommend you to take the following Exoexcellence Consultants’ courses on EHS (Environment, Health and Safety) on Alison for free if you want to specialise in EHS as well along with just 5S and safety:

S5 and S6 make sense. There will be fewer risks in an organised, tidy workplace and better housekeeping will result in fewer tripping hazards. If the workspace has been set up with better tool and machine placement, your employees will face fewer ergonomic risks.

[i] https://asq.org/quality-resources/lean/five-s-tutorial

[ii] 5S in the Japanese workplace – seiketsu: sanitizing and standardizing (part 4 of 5) – Japan Intercultural Consulting

Celebrity Relationships

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Celebrity Relationships

Have Travis Kelce and Taylor Swift taken over your social media feed this week?

In a recent article, The Times reports:

After weeks of speculation about a connection between Kelce and Swift, who broke up with the actor Joe Alwyn this year, she attended Kelce’s game at Arrowhead Stadium in Kansas City, Mo., on Sunday, watching from a luxury suite with his mother as the Chiefs trounced the Chicago Bears. Fox cameras panned to Swift’s reaction nearly every time Kelce touched the ball. The singer’s devoted swarm of fans also tuned in, with several posting on social media that they were watching football for the first time.

How much do you care about celebrity relationships? Are there any famous couples you admire? Do you have thoughts on a potential pairing between Kelce and Swift? Why do you think they have gotten so much attention?

Why do you think our culture is so fascinated with the love lives of celebrities?

Tell us in the comments, then read the related article to find out how Kelce’s brush with Swift fame has “put him in another orbit.”


Students 13 and older in the United States and Britain, and 16 and older elsewhere, are invited to comment. All comments are moderated by the Learning Network staff, but please keep in mind that once your comment is accepted, it will be made public and may appear in print.

Find more Picture Prompts here.

Coursera, UNDP, and MBRF Launch FutureSkills4All Initiative to Prepare Citizens across Arab States for Digital Economy 

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Coursera, UNDP, and MBRF Launch FutureSkills4All Initiative to Prepare Citizens across Arab States for Digital Economy 

By: Jeff Maggioncalda, CEO of Coursera

Today, we are excited to announce that Coursera has partnered with the United Nations Development Programme (UNDP) and the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) to launch the FutureSkills4All initiative. This transformative program will provide scholarships for upskilling and reskilling thousands of citizens across the Arab States region, with the aim to boost their employability for digital jobs that will drive economic growth in the region.

The skills required in today’s job market are changing faster than ever before, largely due to the accelerated rate of digital transformation and advancements in AI. The WEF Future of Jobs Report 2023 found that while more than 60% of workers will need retraining by 2027, only half of these workers currently have access to adequate training opportunities.

“Skills development to meet the challenges of the 21st century requires robust collaboration and innovation. The FutureSkills4All initiative that we are launching today will shape a future where everyone has equal and easy access to quality continuing education and skills development,” said Abdallah Al Dardari, Assistant Secretary-General, Assistant Administrator and Director of the Regional Bureau for Arab States at UNDP. “We are confident that this initiative will pave the way for thousands of people to seize the opportunities of tomorrow and boost our pursuit of the vision of the 2030 Agenda for Sustainable Development in the Arab States region.”

The one-year pilot program aims to provide thousands of people with the opportunity to develop in-demand and career-relevant skills, creating a more flexible and resilient workforce. In its initial phase, it will be available to 5,500 Arab States citizens in nine countries, including Algeria, Egypt, Iraq, Jordan, Lebanon, Morocco, Saudi Arabia, Tunisia, and the United Arab Emirates. It is open to recent graduates, entrepreneurs, and job seekers, with a specific focus on individuals in underserved and vulnerable communities. The program also aims to assist micro, small, and medium-sized enterprises, as well as public institutions, in improving their employees’ skills.

“Partnerships like these reflect the United Arab Emirates’ vision of progress and innovation, empowering individuals with the knowledge and skills they need for the future. Together, we aim to foster an environment where every individual can thrive in the digital age,” said H.E. Jamal Bin Huwaireb, CEO of MBRF. “Launching this initiative with UNDP and Coursera not only underscores the commitment of our nation to the development of the Arab States region but also to global cooperation and knowledge exchange. 

We’re proud to partner with UNDP and MBRF to equip thousands of citizens across the Arab States region with the in-demand skills and credentials needed to participate in the digital economy. The partnership also serves as an ideal blueprint for other regions to expedite job-creation, enhance employability, and advance workforce modernization. 

To learn more about the FutureSkills4All initiative and register, please visit www.knowledge4all.org. To learn more about Coursera for Government, visit coursera.org/government. 

Word of the Day: griot

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Word of the Day: griot

The word griot has appeared in 25 articles on NYTimes.com in the past year, including on June 2 in “For Her New Play, Tori Sampson Revisited Her ‘Black Power Household’” by Naveen Kumar:

The narrator of “This Land Was Made,” the playwright Tori Sampson’s speculative account of the Black Panther Party’s powder-keg origins, is an aspiring writer named Sassy. “Consider me your time-traveling griot,” she tells the audience with wry buoyancy, evoking the West African tradition of storytellers who propagated endangered legacies.

The play, which opens on Sunday at the Vineyard Theater in Manhattan, is an act of oral history rooted in Sampson’s personal connection to the political awakening at its center. “Sassy is not me,” Sampson made clear during a recent interview off the courtyard of the Marlton Hotel, a short walk from the theater.

Can you correctly use the word griot in a sentence?

Based on the definition and example provided, write a sentence using today’s Word of the Day and share it as a comment on this article. It is most important that your sentence makes sense and demonstrates that you understand the word’s definition, but we also encourage you to be creative and have fun.

Then, read some of the other sentences students have submitted and use the “Recommend” button to vote for two original sentences that stand out to you.

If you want a better idea of how griot can be used in a sentence, read these usage examples on Vocabulary.com.


Students ages 13 and older in the United States and the United Kingdom, and 16 and older elsewhere, can comment. All comments are moderated by the Learning Network staff.

The Word of the Day is provided by Vocabulary.com. Learn more and see usage examples across a range of subjects in the Vocabulary.com Dictionary. See every Word of the Day in this column.

Digital Marketing Strategies for Small Businesses

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Digital Marketing Strategies for Small Businesses

We live in a fast-paced and digitally advanced era. Every day, millions of people around the world use the internet for all sorts of things. The world has truly gone digital – from the way people shop, make friends, find new jobs, and learn. And the same goes for business. Digital marketing is a growing strategy big and small businesses can use to gain new audiences. However, to succeed in the digital realm, small businesses must utilise effective online marketing strategies tailored to their specific needs and resources. In this article, we’ll explore some key digital marketing techniques that can help small businesses thrive online.

What is Digital Marketing?

Digital marketing is another term for online marketing. It’s the digital channels individuals and companies use to promote and advertise their products and services to customers. These channels include websites, mobile apps, emails, social media, and search engines. 

The Benefits of Digital Marketing for Small Businesses

Small businesses face both challenges and opportunities in reaching their target audience. The beauty of digital media is that it allows small businesses to compete on an even playing field with larger companies. Digital marketing offers numerous benefits to small businesses.

  • Cost-effective: Startups with small marketing budgets can compete with larger businesses without breaking the bank. You don’t have to have a big team with pro graphic designers on staff or copywriters with years of experience under their belt. With a few tutorials on platforms like Canva or using free writing and editing tools like ChatGPT, and HemingwayApp, you can create catchy content.
  • Targeting: Digital marketing offers precise targeting options that ensure that marketing efforts are directed toward the most relevant and potentially interested customers.
  • Analytics: A big part of any marketing campaign, traditional or digital, is knowing the numbers behind the campaigns. Tools like Google Analytics help you monitor web traffic, conversion rates, and user behaviour. These analytics let you know if your strategies are working, and the insights allow small businesses to make decisions based on real-time data and re-strategise to get better results.
  • Direct engagement: Another benefit of digital marketing is that it nurtures and creates opportunities to have direct engagement with customers. Social media platforms and email marketing help companies build lasting relationships and enhance brand loyalty.
  • Flexible: The flexibility and scalability of digital marketing allow small businesses to adapt and respond quickly to market trends, conditions, hot topics, and customer preferences.

These benefits help small businesses keep their fingers on the pulse of what their customers want, are talking about, and, ultimately, how to better service their needs.

How to Use Digital Marketing Strategies to Expand and Grow Your Business

Digital marketing is vital for enlarging small businesses and increasing their brand awareness. Here are some key tips to take you from novice to expert digital marketer and your business from a corner shop to a global powerhouse.

Create a solid online presence

Establishing a strong online presence is key to any digital marketing strategy. This means having a user-friendly website that is optimised for search engines (SEO), which means you improve the quality and quantity of your website visitors for search engines. A well-designed website not only enhances your brand image but also ensures that potential customers can easily find and navigate your site. You can go one step further and improve all your business profiles on the social media platforms such as Facebook, Snapchat, TikTok, Instagram, Twitter, and LinkedIn.

Tip: Maintain an active presence on these platforms by posting regular, high-quality content and engaging with your audience and other pages. This helps you build relationships with your audience and build a community around your brand.

Content Marketing

“Content is king.” This is the golden ticket in digital marketing. Small businesses can just as well as larger companies, use content marketing to attract and retain customers. The secret is in the content. Start a blog on your website and create valuable, informative, and engaging content that speaks to your audience’s needs and interests. You can also create catchy content on your different social media platforms. This content can include articles, videos, infographics, and more. Once you have got a rhythm going and a great content calendar set, you can consider guest posting on industry-related websites or collaborating with influencers to expand your reach.

Tip: Consistently produce high-quality content, and you can position yourself as an authority in your niche and gain the trust of your target audience.

Email Marketing

Email marketing is a tried, trusted and cost-effective way to connect with your audience and nurture possible leads. Building an email list lets you send targeted communication, promotions, and updates directly to your subscribers. You need to ensure that your emails are personalised and provide real value to recipients. Utilise the automation solutions that are available to help you organise your email marketing efforts. These let you categorise your audience, send automated responses, and monitor the effectiveness of your campaign.

Tip: Always provide a simple way for users to opt out if they want, and keep the rules governing email marketing in mind.

Socia Media Marketing

Social media platforms offer a treasure house for small businesses to engage with their audience. Take time to plan and develop a social media strategy that aligns with your brand’s goals and target audience. Share relevant content, run contests, and respond to comments and messages in a timely. If you have extra marketing spend available, you can direct these to paid advertising on platforms like Facebook, Instagram, and Twitter. You can set your own budget and reach a larger audience. These platforms offer many targeting options and allow you to showcase your products or services to your followers and visitors to your page who are most likely to be interested.

Tip: Use your analytics to help you target your paid advertising for better results.

Online Advertising

Online advertising, including pay-per-click (PPC) advertising, can provide an immediate boost to your digital marketing efforts. Google Ads is a popular platform that allows you to bid on keywords relevant to your business. When users search for those keywords, your ads appear at the top of the search results. 

Tip: If you can, consider display advertising and retargeting campaigns to keep your brand in front of potential customers who have visited your website but didn’t make a purchase.

Small businesses can thrive in the digital landscape by implementing effective digital marketing strategies. A strong online presence, content marketing, email marketing, social media marketing, online advertising, and data analysis are key components of a successful digital marketing strategy for small businesses. By consistently adapting and optimising these strategies, small businesses can connect with their target audience, drive growth, and remain competitive in today’s digital age.

How Much Do You Know About Albania?

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How Much Do You Know About Albania?

Can you find Albania on a map? What else do you know about this Southeastern European nation with almost three million people?

Is It Time to Get Rid of Timed Tests?

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Is It Time to Get Rid of Timed Tests?

Have you ever had to take a timed test, such as the SAT, the ACT, a pop quiz or a final exam? If so, what was the experience like? Did you worry about running out of time to complete all the questions? Did the stress distract you and cause you to make mistakes? Or did the time constraint not affect you? Did you finish the exam?

Do you think that students should be allowed to take as much time as they need on tests?

A few years ago, I started asking lecture halls filled with students to raise their hands if they had run out of time on the SAT. In each room, nearly every hand went up. I was surprised, but I shouldn’t have been.

For decades, educators have seen speed as a marker of aptitude or mastery, forcing students to scramble to finish tests. But a race against the clock doesn’t measure knowledge or intelligence. It assesses the much narrower skill of how well students reason under stress. As a result, timed tests underestimate the capabilities of countless students.

New evidence shows that although smarter people are faster at solving easy problems, they’re actually slower to finish difficult ones. They’re well aware that haste makes waste, and they don’t want to sacrifice accuracy for speed. You wouldn’t want a surgeon who rushes through a craniectomy, or an accountant who dashes through your taxes. Even for the many jobs in which people are judged on speed, there’s no evidence that doing algebra under time pressure is useful preparation. Although it pays to be quick, it also pays to be determined, disciplined and dependable.

Strangely, though, the tests that define students’ grades and help determine their educational and professional fates are rarely designed for deliberation. They evaluate students as if they’re applying to join a bomb squad or appear on “Jeopardy.” Time pressure rewards students who think fast and shallow — and punishes those who think slow and deep.

One fall, one of our daughters was pleasantly surprised by her grade on a math midterm. Despite being the longest and hardest test of the semester, it was her highest score. At first we were puzzled: She hadn’t changed her study habits or made a quantum leap in understanding. Then we learned that it was the first test where she didn’t feel pressed for time. Her teacher had allowed more time per question than usual.

On math tests, one of the few skills in which boys consistently outperform girls is mental rotation — turning 3-D shapes in their minds. But gender differences vary dramatically based on time pressure. Across several dozen studies, the more time students had to finish tests, the smaller the female disadvantage became. Shifting from short time limits to no time limits — or even just allowing more than 30 seconds per question — was enough to cut the gender gap in half.

It’s well known that the “girls can’t do math” stereotype can cause female students to underperform on math tests. The fear of confirming the stereotype can lead to test anxiety, draining working memory and disrupting cognitive processing. What we’ve overlooked is that time pressure can exacerbate these effects. When girls are distracted by doubts about their abilities, it takes them longer to finish problems. Having to rush leaves them more prone to choosing suboptimal strategies — and to possibly making mistakes. Even if they’re not anxious, female students tend to work more methodically than male students. When they have more time, they can rethink their approaches and double-check their answers. They also become more comfortable making educated guesses.

I tried this out with our daughter on practice tests at home. She’s an honors math student, but when she was under time pressure, she made distracted mistakes like plugging in the wrong formula on relatively easy algebra problems. It was the math version of a typo, and we ended up coining a term for it: a matho. But when there was no time limit, she excelled on difficult algebra problems — and mental rotation, too.

Time pressure doesn’t just underrate the math abilities of girls and young women. Having to hurry can obscure the abilities of anyone who has reason to worry. That might include boys who are expected to underperform in reading, immigrants who are doubted on verbal aptitude and Black students who face a host of questions about their intellect. It also includes students with learning difficulties such as dyslexia and ADHD — or mental health conditions, physical disabilities and sensory impairments.

A common solution to this problem is for schools to offer extended time to accommodate students with disabilities. But lately, this has created an accommodations arms race as parents and students try to game the system to get diagnosed with a learning difficulty or health condition. Why not give everyone enough time to complete the test?

Students 13 and older in the United States and Britain, and 16 and older elsewhere, are invited to comment. All comments are moderated by the Learning Network staff, but please keep in mind that once your comment is accepted, it will be made public and may appear in print.