We’ll share insights for turning your YouTube channel into a business. Learn about setting up your business, defining and communicating your brand, scaling up your business with more resources, and promoting your brand through media opportunities.
To complete this course: First, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.
What we’ll cover:
LESSON 1Setting up your businessTake the first step toward building your channel into a business. Create a business framework and decide what business structure is right for you.
LESSON 2Defining and communicating your brandBranding affects how others perceive you, your channel, and your business. Learn how to evaluate your brand, develop a brand strategy, and communicate your brand identity.
LESSON 3Operating a business at scaleEvery channel grows at a different pace—ask yourself if it’s time to build a team and/or automate tasks to help you scale your business. Learn what to consider when hiring people and choosing productivity tools.
LESSON 4Promoting your businessMove your channel and business forward by representing and promoting your brand in the media. Find out how to prepare for your interactions with the media to deliver your story.
LESSON 5Advertising your channelHelp accelerate your channel’s growth with an effective advertising strategy. In addition to building your channel organically, another way you can reach and engage more viewers is by investing in advertising on YouTube.
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