“TikTok is the biggest thing that happened to me in my career, and honestly the reason why I am where I am today,” he said.
In 2018, when TikTok was officially introduced in America — it was already enormously popular elsewhere around the world — the app was lip syncs and dance challenges. But food content exploded on the platform in early 2020, when millions of people were stuck at home during quarantine and cooking became a pastime.
